Cassie Smith Portfolio V2

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Cassie Smith Portfolio V2

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  • THE WORST MISTAKES ARE NOT TO MAKE ANYThe Portfolio of Cassie Smith

  • _DEDICATION I dedicate this portfolio to my Instructors, Grandparents,

    Family, and the Love of my Life. I wouldnt be here today if it wasnt for

    all of your Support, Inpiration, Love, and Opportunities you have given me.

  • _CONCEPT As in most aspects of life, design is all about trial and

    error. I am a believer in the idea that the more mistakes you make, the

    more you learn, and therefore grow. Mistakes build knowledge and

    experience and sometimes you need to do the wrong thing to find the

    right solution. Taking time to live life will only inspire your work.

    The Worst Mistakes Are Not To Make Any

  • Personal attributes //

    Hard Working,Problem Solving,Team Player & Collaborator,Visual Communicator,Productive & Punctual,Creative & a Fast Learner.

  • Table Of Contents

    PROJECT No.

    001

    002

    003

    004

    005

    006

    007

    008

    009

    010

    011

    012

    013

    TITLE

    Sailor Jerry Rum

    Edgar Allan Poe Wine

    Billabong Candles

    Oakley Karrot Collection

    Feelux Lightbulbs

    Gasland

    Fluor

    Inginuiti

    Miscellaneous Logos

    Surfing Stamps

    V for Vendetta

    Molecular Gastronomy

    AIDS Awareness

    PAGE

    001

    009

    019

    031

    043

    051

    063

    081

    101

    111

    117

    121

    025

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    01

    Project attributes //

    Legacy,Warmth,Sophistication,Spice,Brand Recognition,Culture.

  • PRojECT: Sailor Jerry Rum

    02

    INSTRUCToR: Tom McNultyCLASS : Packaging 4

    _OBJECTIVE To Create an evolutionary design through new applica-tion graphics for Sailor Jerrys Rum as well as a revolutionary design

    but repositioning it as a premium / upscale image. This bottle will also

    come with a unique box and/or shipping container.

    _CONCEPT Sailor Jerry spent half of his life as a sailor and the other

    half tattooing sailors. My evolutionary design updated the existing la-

    bels and incorporated more hierarchy and readability while still keep-

    ing to the price point by incorporated a spot color, gold foils, a custom

    seal, and unique rope border, and most importantly, keeping his

    iconic Hula Girl tattoo. My revolutionary design has a Ship in a bottle

    concept to represent Sailor Jerrys sailing years. I chose a modern,

    upscale, and sophisticated bottle and design for a more premium price

    point. For the design i kept the anchor seal, and rope structures. For

    the gift box I chose a dark stain to make the design pop. When opened,

    the bottle is framed and sitting forward in the box which is bottom lit by

    a light so that the ship behind the bottle shows through as if it were a

    ship in a bottle.

    _ C O U R S E

    Packaging 4

    Tom McNulty

    Fall 2012

    _ D E L I V E R A B L E S

    Evolutionary Bottle

    Revolutionary Bottle

    Wooden Box Case

    _ D U R AT I O N

    5 Weeks

    PRojECT NAME // Sailor Jerry Rum

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    01

  • PRojECT: Sailor Jerry Rum

    02

    INSTRUCToR: Tom McNultyCLASS : Packaging 4

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    03

  • PRojECT: Sailor Jerry Rum

    04

    INSTRUCToR: Tom McNultyCLASS : Packaging 4

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    05

  • PRojECT: Sailor Jerry Rum

    06

    INSTRUCToR: Tom McNultyCLASS : Packaging 4

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    07

  • PRojECT: Sailor Jerry Rum

    08

    INSTRUCToR: Tom McNultyCLASS : Packaging 4

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    09

    Project attributes //

    Wax Dipped,Murder,Revenge,Insanity,Guilt,Newsprint.

  • PRojECT: Edgar Allan Poe Wine

    10

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

    _OBJECTIVE To create a new packaging system for a Wine beverage line based on a book or story.

    _CONCEPT All wine bottles are hand dipped in food grade wax,

    wrapped in newsprint featuring the four themed stories and sealed

    with a label that represent the 1800 time period in which E.A. Poe lived.

    The themes, stories and wine types i chose were as followed:

    Murder- The Tell-Tale Heart (1850) A Murders Guilt // Cabernet Sau-

    vignon: Full-bodied, but firm and gripping when young. With age, rich

    currant qualities change to that of pencil box. Bell pepper notes remain.

    Revenge- The Cask of Amontillado (1846) A Story of Revenge // Zinfan-

    del: Often a zesty flavor with berry and pepper.

    Insanity- The System of Dr. Tarr and Prof. Fether (1856) Inside an

    Insane Asylum // Syrah: Aromas and flavours of wild black-fruit, with

    overtones of black pepper spice and roasting meat. The abundance of

    fruit filled sensations is often complemented by warm alcohol and an

    insanely gripping tannins.

    Guilt/Agony- The Raven (1845) Agonized Protagonists Memories of a

    Deceased Woman // Pinot Noir: The structure is delicate and fresh. The

    aromatics are very fruity often with notes of tea-leaf, damp earth, or

    worn leather, yet very transparent to the place where it is grown.

    _ C O U R S E

    Packaging 3

    Paul Kagiwada

    Spring 2012

    _ D E L I V E R A B L E S

    4 Wine Bottles

    Custom Newspaper

    Sticker Labels

    _ D U R AT I O N

    5 Weeks

    PRojECT NAME // Edgar Allan Poe Wine

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    11

  • PRojECT: Edgar Allan Poe Wine

    12

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    13

  • PRojECT: Edgar Allan Poe Wine

    14

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    15

  • PRojECT: Edgar Allan Poe Wine

    16

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    17

  • PRojECT: Edgar Allan Poe Wine

    18

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    19

    Project attributes //

    Brand Recognition,Fresh,Surfing,Wildlife,Enviornment,Support.

  • PRojECT: Billabong Candles

    20

    INSTRUCToR: Melanie HalimCLASS : Packaging 1

    _OBJECTIVE To create a candle line from a previous existing brand. The candle line profits should reflect and support a cause or organization.

    _CONCEPT I have created a candle line based on the Billabong brand

    to help support not just one, but three distinct organizations that their

    brand would support; Wildlife Programs, Surfing Programs, and Clean

    Environment Programs. Each organization has a hand drawn, custom

    graphics that are specific to each individual one. A percentage of all the

    profits made will be donated to each specific organization depending

    on the product bought.

    _ C O U R S E

    Packaging 1

    Melanie Halim

    Fall 2010

    _ D E L I V E R A B L E S

    Tea Light Candles

    3 Candles

    3 T-Shirts

    3 Necklaces

    3 Flip-Flops

    3 Gift Bags

    _ D U R AT I O N

    8 Weeks

    PRojECT NAME // Billabong Candles

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    21

  • PRojECT: Billabong Candles

    22

    INSTRUCToR: Melanie HalimCLASS : Packaging 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    23

  • PRojECT: Billabong Candles

    24

    INSTRUCToR: Melanie HalimCLASS : Packaging 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    25

  • PRojECT: Billabong Candles

    26

    INSTRUCToR: Melanie HalimCLASS : Packaging 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    27

  • PRojECT: Billabong Candles

    28

    INSTRUCToR: Melanie HalimCLASS : Packaging 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    29

  • PRojECT: Billabong Candles

    30

    INSTRUCToR: Melanie HalimCLASS : Packaging 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    31

    Project attributes //

    Tone on Tone,Gloss vs. Matte,Unique Structures,Scientific,High Performance,Eco-friendly.

  • PRojECT: Oakley Karrot Collection

    32

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

    _OBJECTIVE To create a green line extension from a previously exist-ing brand that foes not already have a green extension line.

    _CONCEPT I have created packaging for a green line extension of

    Oakley products using an affordable yet high performance biofiber for-

    mulated from degraded carrots (Innegra S) offering a low cost, sustain-

    able alternative to Kevlar and Carbon Fiber while providing excellent

    light weight durability and strength for High-Performance Apparel and

    accessories to Police and military Protective gear, vests and armor.

    Fusing art and science once again.

    _ C O U R S E

    Packaging 3

    Paul Kagiwada

    Fall 2012

    _ D E L I V E R A B L E S

    Gascan Sunglasses

    Gearbox Watch

    Technical Outerwear

    SI Assault Boots

    Arsenal Backpack

    _ D U R AT I O N

    10 Weeks

    PRojECT NAME // Oakley Karrot Collection

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    33

  • PRojECT: Oakley Karrot Collection

    34

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    35

  • PRojECT: Oakley Karrot Collection

    36

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    37

  • PRojECT: Oakley Karrot Collection

    38

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    39

  • PRojECT: Oakley Karrot Collection

    40

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    41

  • PRojECT: Oakley Karrot Collection

    42

    INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    43

    Project attributes //

    Structure,Energy,Illumination,High end,Sophistication,Style.

  • PRojECT: Feelux Lightbulbs

    44

    INSTRUCToR: Allen GaoiranCLASS : Packaging 2

    _OBJECTIVE Create New Lightbulb Packaging for an existing Brand. Must make 3 boxes differentiating between 2 different wattages and a

    combination pack.

    _CONCEPT Feelux is a high end lighting company known for creating

    and complementing a clean modern chic style through there lighting. I

    brought that chic style through black packaging with a thin line pattern

    creating a sophisticated look and feel paired with strong bold imagery

    and typography creating energy within the packaging.

    _ C O U R S E

    Packaging 2

    Allen Gaoiran

    Fall 2011

    _ D E L I V E R A B L E S

    100 watt Pack

    60 watt Pack

    40, 60, 100 watt Pack

    _ D U R AT I O N

    7 Weeks

    PRojECT NAME // Feelux Lightbulbs

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    45

  • PRojECT: Feelux Lightbulbs

    46

    INSTRUCToR: Allen GaoiranCLASS : Packaging 2

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    47

  • PRojECT: Feelux Lightbulbs

    48

    INSTRUCToR: Allen GaoiranCLASS : Packaging 2

  • ch and development, Feelux continues to

    change your light, change your life!

    CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    49

  • PRojECT: Feelux Lightbulbs

    50

    INSTRUCToR: Allen GaoiranCLASS : Packaging 2

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    51

    Project attributes //

    Awareness,Bold,Info graphicsClean,Shock Factor,Topography.

  • PRojECT: Gasland Awareness Campaign

    52

    INSTRUCToR: Jenni JiCLASS: Graphic Design 3

    _OBJECTIVE Create a website and deliverables / advertising to bring awareness to a cause.

    _CONCEPT A Campaign bringing Awareness to the devastating affects

    of Hydraulic Fracturing affecting and poisoning clean drinking water in

    our very own backyard, the USA.

    _ C O U R S E

    Graphic Design 3

    Jenni Ji

    Fall 2011

    _ D E L I V E R A B L E S

    Website

    Billboard

    Water Bottles

    DVD Case

    _ D U R AT I O N

    8 Weeks

    PRojECT NAME // Gasland Awareness Campaign

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    53

  • PRojECT: Gasland Awareness Campaign

    54

    INSTRUCToR: Jenni JiCLASS: Graphic Design 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    55

  • PRojECT: Gasland Awareness Campaign

    56

    INSTRUCToR: Jenni JiCLASS: Graphic Design 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    57

  • PRojECT: Gasland Awareness Campaign

    58

    INSTRUCToR: Jenni JiCLASS: Graphic Design 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    59

  • PRojECT: Gasland Awareness Campaign

    60

    INSTRUCToR: Jenni JiCLASS: Graphic Design 3

  • Ever

    yone

    des

    erve

    s ac

    cess

    to c

    lean

    wat

    er.

    You

    can

    help

    at w

    ww.g

    asla

    nd.c

    om

    CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    61

  • PRojECT: Gasland Awareness Campaign

    62

    INSTRUCToR: Jenni JiCLASS: Graphic Design 3

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    63

    Project attributes //

    Strong,Structure,Heritage,Construction,Innovation,Abstraction.

  • PRojECT: Fluor Identity System

    64

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

    _OBJECTIVE Create a logo and system for a fortune 500 company.

    _CONCEPT Fluor is a FORTUNE 500 company that delivers engineer-

    ing, procurement, construction, maintenance (EPCM), and project

    management to governments and clients in diverse industries around

    the world. Founded as a construction company in 1912, Fluor quickly

    built a reputation for applying innovative methods and performing pre-

    cise engineering and construction work within the emerging petroleum

    industry.

    The logo represents the 5 branches within the company as an abstract

    tree trunk which is how the company got there start utilizing wood to

    create innovative methods.

    _ C O U R S E

    Identity 1

    Andrew Cambouris

    Spring 2011

    _ D E L I V E R A B L E S

    Revamped Identity

    Stationary System

    Deliverables

    _ D U R AT I O N

    8 Weeks

    PRojECT NAME // Fluor Identity System

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    65

  • PRojECT: Fluor Identity System

    66

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    67

  • PRojECT: Fluor Identity System

    68

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    69

  • PRojECT: Fluor Identity System

    70

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    71

  • PRojECT: Fluor Identity System

    72

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    73

  • PRojECT: Fluor Identity System

    74

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    75

  • PRojECT: Fluor Identity System

    76

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    77

  • PRojECT: Fluor Identity System

    78

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    79

  • PRojECT: Fluor Identity System

    80

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    81

    Project attributes //

    Ingenuity,Extreme,Playful,Creativity,Innovation,Energetic.

  • PRojECT: Inginuit i Identity System

    82

    INSTRUCToR: Andrew CambourisCLASS : Identity 2

    _OBJECTIVE Create a logo, identity system, and standards guide for an existing or made up store/restaurant/etc.

    _CONCEPT Inginuity is all about Boardsports! Whether youre into

    one or all of them, weve got the news and products and services

    youre looking for. I created a new brand identity to make Inginuity

    look sleek and creative. Also to help strengthen its look by reflecting

    theyre companies services and products within the logo. Not a small

    mom and pop board shop feeling. There is a spaceman representing

    the definition of ingenuity and he is standing in front of a shadow made

    from skateboards, snowboards, and wakeboards which are the three

    specialties you will find at Inginuity.

    _ C O U R S E

    Identity 1

    Andrew Cambouris

    Spring 2011

    _ D E L I V E R A B L E S

    Revamped Identity

    Stationary System

    Deliverables

    Standards Guide

    _ D U R AT I O N

    5 Weeks

    PRojECT NAME // Inginuiti Identity System

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    83

  • PRojECT: Inginuit i Identity System

    84

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    85

  • PRojECT: Inginuit i Identity System

    86

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    87

  • PRojECT: Inginuit i Identity System

    88

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    89

  • PRojECT: Inginuit i Identity System

    90

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    91

  • PRojECT: Inginuit i Identity System

    92

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    93

  • PRojECT: Inginuit i Identity System

    94

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    95

  • PRojECT: Inginuit i Identity System

    96

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    97

  • PRojECT: Inginuit i Identity System

    98

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    99

  • PRojECT: Inginuit i Identity System

    100

    INSTRUCToR: Andrew CambourisCLASS : Identity 1

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    101

    Project attributes //

    Logo,Concept,Communication,Creativity,Innovation,Branding.

  • PRojECT: Miscellaneous Logos

    102

    INSTRUCToR: MiscellaneousCLASS : Miscellaneous

    _OBJECTIVE Creating Logos for miscellaneous things such as restau-rants, awareness campaigns, and other misc. projects.

    _CONCEPT To create a recognizable and distinctive graphic design,

    stylized name, unique symbol, or other device for identifying an orga-

    nization. It is affixed, included, or printed on all advertising, buildings,

    communications, literature, products, stationery, and vehicles.

    _ C O U R S E

    Miscellaneous

    2009-2012

    _ D E L I V E R A B L E S

    Revamped Identity

    Stationary System

    _ D U R AT I O N

    5-8 Weeks

    PRojECT NAME // Miscellaneous Logos

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    103

  • PRojECT: Miscellaneous Logos

    104

    INSTRUCToR: MiscellaneousCLASS : Miscellaneous

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    105

  • PRojECT: Miscellaneous Logos

    106

    INSTRUCToR: MiscellaneousCLASS : Miscellaneous

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    107

  • PRojECT: Miscellaneous Logos

    108

    INSTRUCToR: MiscellaneousCLASS : Miscellaneous

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    109

  • PRojECT: Miscellaneous Logos

    110

    INSTRUCToR: MiscellaneousCLASS : Miscellaneous

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    111

    Project attributes //

    Hierarchy,Spacing,Small Design,Consistency,Strict Guidelines,Eye Catching.

  • PRojECT: Surfing Stamps

    112

    INSTRUCToR: Scott RankinCLASS : Graphic Design 2

    _OBJECTIVE Create a set of stamps using all official stamp guidelines.

    _CONCEPT To create a set of Surfing Stamps showing the most

    popular styles with unique custom artwork that is naturally seen in the

    surfing world today. Also to use a typeface and create a type style that

    also reflects that of a surfboard and the environment in which you surf.

    _ C O U R S E

    Scott Rankin

    Graphic Design 2

    2009 Spring

    _ D E L I V E R A B L E S

    Set of 4 Stamps

    Stamp Sheet of 20

    Poster

    _ D U R AT I O N

    8 Weeks

    PRojECT NAME // Surfing Stamps

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    113

  • PRojECT: Surfing Stamps

    114

    INSTRUCToR: Scott RankinCLASS : Graphic Design 2

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    115

  • PRojECT: Surfing Stamps

    116

    INSTRUCToR: Scott RankinCLASS : Graphic Design 2

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    117

    Project attributes //

    Impact,Impending Danger,Mysterious,Strong,Rebellion,Asymmetry.

  • PRojECT: V for Vendetta Movie Poster

    118

    INSTRUCToR: Rowland YoungCLASS : Print 2

    _OBJECTIVE Watch a movie and create a Poster.

    _CONCEPT V for Vendetta takes place in an alternate vision of Britain

    in which a corrupt and abusive totalitarian government has risen

    to complete power. V is a caped figure both articulate and skilled in

    combat. V embodies the principles of rebellion from an authoritarian

    state, donning a mask of vilified would-be terrorist of British history

    Guy Fawkes and leading a revolution sparked by assassination and

    destruction.

    _ C O U R S E

    Print 2

    Rowland Young

    Fall 2011

    _ D E L I V E R A B L E S

    Poster

    _ D U R AT I O N

    3 Weeks

    PRojECT NAME // V for Vendetta Movie Poster

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    119

  • PRojECT: V for Vendetta Movie Poster

    120

    INSTRUCToR: Rowland YoungCLASS : Print 2

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    121

    Project attributes //

    Technicality,Scientific,Clean,Dictionary,Appetizing,Break Down.

  • PRojECT: Molecular Gastronomy Poster Series

    122

    INSTRUCToR: Rowland YoungCLASS : Print 2

    _OBJECTIVE To Create anything from something that inspires you.

    _CONCEPT I created a poster series breaking down the meaning of

    Molecular Gastronomy which fuses food with science. I took inspira-

    tion from a dictionary to break down each method, explain what it is,

    give examples, and show what products you use to accomplish each

    method. I also created a Logo for the series.

    _ C O U R S E

    Print 2

    Rowland Young

    Fall 2011

    _ D E L I V E R A B L E S

    Poster

    _ D U R AT I O N

    3 Weeks

    PRojECT NAME // Molecular Gastronomy Poster Series

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    123

  • PRojECT: Molecular Gastronomy Poster Series

    124

    INSTRUCToR: Rowland YoungCLASS : Print 2

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    125

    Project attributes //

    Awareness,Prevention,Bold,Message,Reality,Impact.

  • PRojECT: AIDS Awareness Poster

    126

    INSTRUCToR: Troy AldersCLASS : Print 1

    _OBJECTIVE The objective for this project was to make a poster to create awareness or get protection against AIDS.

    _CONCEPT I created a poster bringing awareness to the fact that AIDS

    has no face and anyone could be infected. Meaning protect yourself,

    get tested, and have safe sex.

    _ C O U R S E

    Print 1

    Troy Alders

    Fall 2010

    _ D E L I V E R A B L E S

    Poster

    _ D U R AT I O N

    3 Weeks

    PRojECT NAME // AIDS Awareness Poster

    PRojECT INFoRMATIoN

  • CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

    127

  • PRojECT: AIDS Awareness Poster

    128

    INSTRUCToR: Troy AldersCLASS : Print 2

  • ColophonSCHooL // Academy of Art University

    CoURSE // Senior Portfolio

    INSTRUCToR // Mary Scott

    STUDENT // Cassie Smith

    TELEPHoNE // 925.209.8733

    ADDRESS // 300 Maude Court

    Oakley, CA 94561

    EMAIL // famousstars106@yahoo.com

    wEBSITE // cargocollective.com/cassiesmithdesigns

    Book BINDERy // Blurb Books

    PHoToGRAPHy // Rose Hodges

    TITLE oF Book // The Worst Mistakes is Not to Make Any

    CoVER SToCk // Hardcover Image wrap

    TEXT SToCk // Mohawk Premium Matte 100#

    FoNTS // Din Light & Regular

    SoFTwARE // Adobe Creative Suite 6

    2013 All rights reserved. No part of this publication can be repro-

    duced without express permission from Cassie Smith.