case study project 2009 - international association of ... & beverage case study solutions food...

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Case Study Project 2009

Ken WhitingC: 831-332-2043Ken@northstarfandb.com

Lenny FreundC: 678-850-3002

Lenny@northstarfandb.com

Murrieta, Ca

Food and Beverage Case Study Ken Whiting

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Mulligan Family Fun CenterBackground on ProjectChallenges/OpportunitiesSolutionsAction PlanResults

Mulligan Family Fun CenterFood & Beverage Case Study

Session Agenda

Mulligan Family Fun CenterFood & Beverage Case Study

Session Agenda

Food and Beverage Case Study Ken Whiting

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Mulligan Family Fun CenterFood & Beverage Case StudyMulligan Family Fun CenterFood & Beverage Case Study

Food and Beverage Case Study Ken Whiting

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2007  IAAPA Food & Beverage Case Study project was launched as an educational program (Elvis Presley’s Graceland)

2009 Mid February: Site Visit:  February 10, 2009

Early March: Recommendations made Late March: Action Plan Established

Mulligan Family Fun CenterFood & Beverage Case Study

Background On Project

Mulligan Family Fun CenterFood & Beverage Case Study

Background On Project

Food and Beverage Case Study Ken Whiting

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Food Cost

Speed of Service

Restaurant Layout

Menu Items

Menu Board

Menu Categories

Mulligan Family Fun CenterFood & Beverage Case Study

Challenges/Opportunities

Mulligan Family Fun CenterFood & Beverage Case Study

Challenges/Opportunities

Food and Beverage Case Study Ken Whiting

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Mulligan Family Fun CenterFood & Beverage Case Study

Challenges/Opportunities

Mulligan Family Fun CenterFood & Beverage Case Study

Challenges/Opportunities

Displays

Peak Period Sales

Condiment Area

Vending Machines

Operating Schedule

Food and Beverage Case Study Ken Whiting

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Pizza

Hot Dogs

Hot Dog On a Stick

Beverage Display Refrigerator 

Hot Beverages

Salads

Mulligan Family Fun CenterFood & Beverage Case Study

Solutions

Mulligan Family Fun CenterFood & Beverage Case Study

Solutions

Food and Beverage Case Study Ken Whiting

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Sandwiches

Desserts Candy:  Either bulk or theatre size boxes

Dippin Dots/Mini Melts Soft Serve Ice Cream: Something Fried Cotton candy Self Serve ICEE

Decorate your cookie/cupcake

Vending Destination

Mulligan Family Fun CenterFood & Beverage Case Study

Solutions

Mulligan Family Fun CenterFood & Beverage Case Study

Solutions

Food and Beverage Case Study Ken Whiting

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Price Points

Labor Cost

Menu Board

Product Packaging

Special Events

Restaurant Layout Changes

Pizza Hut Express

Couponing

Mulligan Family Fun CenterFood & Beverage Case Study

Solutions

Mulligan Family Fun CenterFood & Beverage Case Study

Solutions

Food and Beverage Case Study Ken Whiting

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Pizza: Only offered large pizzas and pizza by the slice. Reduced some of the toppings available.

Hot Dogs: Obtained a rollo‐grill and offered 1/4lb Beef and Polish Hot Dogs.

Salads/Sandwiches:  Reduced the variety but maintained a few menu items that were the healthy option.

Mulligan Family Fun CenterFood & Beverage Case Study

Action Plan

Mulligan Family Fun CenterFood & Beverage Case Study

Action Plan

Food and Beverage Case Study Ken Whiting

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Desserts:  Added cotton candy and Dreyer’s Ice Cream Novelties (Dibs, Nestles Crunch). Testing 

fried dessert (i.e. deep fried Twinkie, Oreo, candy bars) and dessert Pizza.

Layout Changes: Relocated condiment area away from front counter Removed one Icee machine Included queuing to help with customer  flow Food merchandisers (Churro, Pretzel and Pizza) moved to front counter Built new counter, creating additional work area and display space.

Mulligan Family Fun CenterFood & Beverage Case Study

Action Plan

Mulligan Family Fun CenterFood & Beverage Case Study

Action Plan

Food and Beverage Case Study Ken Whiting

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Menu Board: Installed digital menu board. Recently completed new graphic design

Self Serve Icee:  Implemented this concept with new 4‐barrell Icee machine.

Souvenir Beverage Containers:  Utilized both a 32 oz refillable plastic sport bottle for soft drinks, and a clear Yard  Cup for 

Icee’s.

Mulligan Family Fun CenterFood & Beverage Case Study

Action Plan

Mulligan Family Fun CenterFood & Beverage Case Study

Action Plan

Food and Beverage Case Study Ken Whiting

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Menu Success

Sales Increase: Up 12.5%

Product Cost: Decreased from 36% to 23%. A 3 month savings of $13,000.00

Labor: No Hours Added

Cost to Implement: $11,679.00

Mulligan Family Fun CenterFood & Beverage Case Study

ResultsJune 1st – August 31st

Mulligan Family Fun CenterFood & Beverage Case Study

ResultsJune 1st – August 31st

Food and Beverage Case Study Ken Whiting

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Mulligan Family Fun CenterFood & Beverage Case StudyMulligan Family Fun CenterFood & Beverage Case Study

Ken WhitingKen@NorthStarFandB.com

831-423-1890 ex. 2www.NorthStarFandB.com

Lenny FreundLenny@NorthStarFandB.com678-850-3002

Food and Beverage Case Study Ken Whiting