case study project 2009 - international association of ... & beverage case study solutions food...

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Case Study Project 2009

Ken WhitingC: [email protected]

Lenny FreundC: 678-850-3002

[email protected]

Murrieta, Ca

Food and Beverage Case Study Ken Whiting

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Mulligan Family Fun CenterBackground on ProjectChallenges/OpportunitiesSolutionsAction PlanResults

Mulligan Family Fun CenterFood & Beverage Case Study

Session Agenda


Session Agenda


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Mulligan Family Fun CenterFood & Beverage Case StudyMulligan Family Fun CenterFood & Beverage Case Study


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2007 IAAPA Food & Beverage Case Study project was launched as an educational program (Elvis Presley’s Graceland)

2009 Mid February: Site Visit: February 10, 2009

Early March: Recommendations made Late March: Action Plan Established


Background On Project


Background On Project


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Food Cost

Speed of Service

Restaurant Layout

Menu Items

Menu Board

Menu Categories


Challenges/Opportunities




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Displays

Peak Period Sales

Condiment Area

Vending Machines

Operating Schedule


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Pizza

Hot Dogs

Hot Dog On a Stick

Beverage Display Refrigerator

Hot Beverages

Salads


Solutions


Solutions


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Sandwiches

Desserts Candy: Either bulk or theatre size boxes

Dippin Dots/Mini Melts Soft Serve Ice Cream: Something Fried Cotton candy Self Serve ICEE

Decorate your cookie/cupcake

Vending Destination


Solutions


Solutions


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Price Points

Labor Cost

Menu Board

Product Packaging

Special Events

Restaurant Layout Changes

Pizza Hut Express

Couponing


Solutions


Solutions


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Pizza: Only offered large pizzas and pizza by the slice. Reduced some of the toppings available.

Hot Dogs: Obtained a rollo‐grill and offered 1/4lb Beef and Polish Hot Dogs.

Salads/Sandwiches: Reduced the variety but maintained a few menu items that were the healthy option.


Action Plan


Action Plan


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Desserts: Added cotton candy and Dreyer’s Ice Cream Novelties (Dibs, Nestles Crunch). Testing

fried dessert (i.e. deep fried Twinkie, Oreo, candy bars) and dessert Pizza.

Layout Changes: Relocated condiment area away from front counter Removed one Icee machine Included queuing to help with customer flow Food merchandisers (Churro, Pretzel and Pizza) moved to front counter Built new counter, creating additional work area and display space.


Action Plan


Action Plan


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Menu Board: Installed digital menu board. Recently completed new graphic design

Self Serve Icee: Implemented this concept with new 4‐barrell Icee machine.

Souvenir Beverage Containers: Utilized both a 32 oz refillable plastic sport bottle for soft drinks, and a clear Yard Cup for

Icee’s.


Action Plan


Action Plan


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Menu Success

Sales Increase: Up 12.5%

Product Cost: Decreased from 36% to 23%. A 3 month savings of $13,000.00

Labor: No Hours Added

Cost to Implement: $11,679.00


ResultsJune 1st – August 31st


ResultsJune 1st – August 31st


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Mulligan Family Fun CenterFood & Beverage Case StudyMulligan Family Fun CenterFood & Beverage Case Study

Ken [email protected]

831-423-1890 ex. 2www.NorthStarFandB.com

Lenny [email protected]


case study project 2009 - international association of ... & beverage case study solutions food...

Documents