case study linkedin

Case Study | Linkedin IncUX Proposition for Growth

Growth Targets: • Multiply the User base• Generate Additional Revenue Proposed by: Sandeep Supal

Cases covered for LinkedIn

Twesume Integration LinkedIn Frames LinkedIn Ad base LinkedIn Business Strategy

Similar areas for growtho Targeted Customer Groups o Interactive Dashboard like Tweetdecko LinkedIn Mobile (Web on the go)

Twesume IntegrationUtility for 120 char headline feature of Linkedin profile.Updates sharing partner “Twitter” .Twesume Integration for connecting with employers and potential employees.Twesume updates will be showcased on profile search and dedicated Twesume sorter is enabled.

Twesumes

Recruiters

Job Seekers

Profile Twesumes

Job Twesumes

Action | User shares his Twesume

Stimuli | Twesume directed to Profile Headline

Response | IT Recruiter Searches Keyword

Subscribed Response | Searching Keyword

Twesume Behaviour

• Updating Hiring status• Adding Twesume

Action

• Twesume on Headline• Twesume on Google

page view• Twesume on updates

Stimuli• Basic users can search

profiles through filters• Premium users can

directly search for Twesumes

Response

LinkedIn Frames

GroupsAnswers

Newsline

Frames | Traditional Updates Window

Option to see list view or Frames view

Rich view of the frame info with contextual actions

Frames | Rich Internet Application

* Can be detailed out further

LinkedIn Ad base LinkedIn has a premium audience LinkedIn is a page-view monster According to Forrester reports, LinkedIn ads are not very effective at all.

Marketers say they're expensive and provide poor conversion ratios. Less addiction for the website from Advertising perspective Poor form factor and Ads placements

Proposed Ad base |Hide-able ad strips

Proposed Ad base | Web screen strips

Proposed Ad base | Ad Grid & Linkedin Bar

AD Visual

Owner Tag

lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magnaClickable

area

Ad text area

a b

a b {a:b :: 1:1.6}

LinkedIn Business StrategyVisionTo create economic opportunity for every professional in the World

AimTo transform the way people work by connecting talent withopportunity at massive scale

StatementNon-paying users of its social network aren't the customers, they're the product

Linkedin Business CompositionAdvertising- 30% | HR Solutions- 45% | Premium Subscription- 35%Company seems more focused on Ad- Marketing and HR solution deviating from

creating a better professional networking platform as per their vision.

Thank You !