case study linkedin
DESCRIPTION
Three Key Features of Web 2.0 Product: LinkedIn.comTargets:Multiply the User baseGenerate Additional RevenueTRANSCRIPT
Case Study | Linkedin IncUX Proposition for Growth
Growth Targets: • Multiply the User base• Generate Additional Revenue Proposed by: Sandeep Supal
Cases covered for LinkedIn
Twesume Integration LinkedIn Frames LinkedIn Ad base LinkedIn Business Strategy
Similar areas for growtho Targeted Customer Groups o Interactive Dashboard like Tweetdecko LinkedIn Mobile (Web on the go)
Twesume IntegrationUtility for 120 char headline feature of Linkedin profile.Updates sharing partner “Twitter” .Twesume Integration for connecting with employers and potential employees.Twesume updates will be showcased on profile search and dedicated Twesume sorter is enabled.
Twesumes
Recruiters
Job Seekers
Profile Twesumes
Job Twesumes
Action | User shares his Twesume
Stimuli | Twesume directed to Profile Headline
Response | IT Recruiter Searches Keyword
Subscribed Response | Searching Keyword
Twesume Behaviour
• Updating Hiring status• Adding Twesume
Action
• Twesume on Headline• Twesume on Google
page view• Twesume on updates
Stimuli• Basic users can search
profiles through filters• Premium users can
directly search for Twesumes
Response
LinkedIn Frames
GroupsAnswers
Newsline
Frames | Traditional Updates Window
Option to see list view or Frames view
Rich view of the frame info with contextual actions
Frames | Rich Internet Application
* Can be detailed out further
LinkedIn Ad base LinkedIn has a premium audience LinkedIn is a page-view monster According to Forrester reports, LinkedIn ads are not very effective at all.
Marketers say they're expensive and provide poor conversion ratios. Less addiction for the website from Advertising perspective Poor form factor and Ads placements
Proposed Ad base |Hide-able ad strips
Proposed Ad base | Web screen strips
Proposed Ad base | Ad Grid & Linkedin Bar
AD Visual
Owner Tag
lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magnaClickable
area
Ad text area
a b
a b {a:b :: 1:1.6}
LinkedIn Business StrategyVisionTo create economic opportunity for every professional in the World
AimTo transform the way people work by connecting talent withopportunity at massive scale
StatementNon-paying users of its social network aren't the customers, they're the product
Linkedin Business CompositionAdvertising- 30% | HR Solutions- 45% | Premium Subscription- 35%Company seems more focused on Ad- Marketing and HR solution deviating from
creating a better professional networking platform as per their vision.
Thank You !