case study. ferri bbl france phone pc internet minitel multi channel access corporate customers...
Post on 28-Dec-2015
215 Views
Preview:
TRANSCRIPT
Ferri BBL France
PhonePhone
PCPC
InternetInternet
MinitelMinitelMulti Channel Access
• Corporate Customers– Research
– Sales
– Fund Management
• Private Customers– Market Access
– Fund Management
Ferri’s Private Customers
• 35000 Private Customers
• 6000 Trades per day• Frequent traders are
the most profitable customers
0
1000
2000
3000
4000
5000
6000
7000
8000
1996 1999
On-LineUsers
On-LineTrades /day
20% of Customers making 66% of Trades on-line
Leadership in On-line Business
• Real-time Broadcast of Prices– Agreement with Dow
Jones
• Real-time Order Management– Portfolio Management
The need for an Internet solution
• Goal: Increase Customer Base by 80%– Broaden Customer
Base in France– Access to Foreign
Markets• Need to move beyond
Minitel and Kiosk
Ferri On-Line Multichannel
KIOSKKIOSK
IP Minitel
BUSINESS FUNCTIONS
BUSINESS FUNCTIONS
Information feeds
Documentation
Analysis
RTR RouterRTR Router
RTR
WEB server
RTR
WEB
FirewallFirewall
RTR
WEB server
RTR
RTRRTR
Back Office
Transaction Integrity
Solution Components
• Webserver Software• Patio from ACTIO Finance• Transaction Bus using Compaq RTR• Firewalls from
– Matra
– Alta-Vista
Milestones
Jan Feb Mar Apr May June July Aug Sep 1998Jan Feb Mar Apr May June July Aug Sep 1998
Initial StudyInitial Study Proposal SignatureProposal Signature
Service openOctober 1998Service openOctober 1998
PATIO porting to
RTR
PATIO porting to
RTRtestingtesting
Inst
alla
tion
Inst
alla
tion
Security Study
Security Study
Arc
hit
ectu
re v
alid
atio
n t
esti
ng
Arc
hit
ectu
re v
alid
atio
n t
esti
ng
Firewall &
Certificate Server
Firewall &
Certificate Server
Appl. final
testing
Appl. final
testing
Security Integratio
n & testing
Security Integratio
n & testing
Fin
al v
alid
atio
nF
inal
val
idat
ion
Workload testing
Workload testing
top related