Case Study

Ferri BBL France

PhonePhone

PCPC

InternetInternet

MinitelMinitelMulti Channel Access

• Corporate Customers– Research

– Sales

– Fund Management

• Private Customers– Market Access

– Fund Management

Ferri’s Private Customers

• 35000 Private Customers

• 6000 Trades per day• Frequent traders are

the most profitable customers

0

1000

2000

3000

4000

5000

6000

7000

8000

1996 1999

On-LineUsers

On-LineTrades /day

20% of Customers making 66% of Trades on-line

Leadership in On-line Business

• Real-time Broadcast of Prices– Agreement with Dow

Jones

• Real-time Order Management– Portfolio Management

The need for an Internet solution

• Goal: Increase Customer Base by 80%– Broaden Customer

Base in France– Access to Foreign

Markets• Need to move beyond

Minitel and Kiosk

Ferri’s Requirements

• 24 x 7

• Multi-Channel

• Consistent View

• Real-time

• Capacity!

• Growth!

Ferri On-Line Multichannel

KIOSKKIOSK

IP Minitel

BUSINESS FUNCTIONS

BUSINESS FUNCTIONS

Information feeds

Documentation

Analysis

RTR RouterRTR Router

RTR

WEB server

RTR

WEB

FirewallFirewall

RTR

WEB server

RTR

RTRRTR

Back Office

Transaction Integrity

Solution Components

• Webserver Software• Patio from ACTIO Finance• Transaction Bus using Compaq RTR• Firewalls from

– Matra

– Alta-Vista

Milestones

Jan Feb Mar Apr May June July Aug Sep 1998Jan Feb Mar Apr May June July Aug Sep 1998

Initial StudyInitial Study Proposal SignatureProposal Signature

Service openOctober 1998Service openOctober 1998

PATIO porting to

RTR

PATIO porting to

RTRtestingtesting

Inst

alla

tion

Inst

alla

tion

Security Study

Security Study

Arc

hit

ectu

re v

alid

atio

n t

esti

ng

Arc

hit

ectu

re v

alid

atio

n t

esti

ng

Firewall &

Certificate Server

Firewall &

Certificate Server

Appl. final

testing

Appl. final

testing

Security Integratio

n & testing

Security Integratio

n & testing

Fin

al v

alid

atio

nF

inal

val

idat

ion

Workload testing

Workload testing

Future of Ferri On-Line

Web PhoneWeb Phone

Web TVWeb TV

Future of Ferri On-Line

Future of Ferri On-Line