“carrots taste better than sticks”

21/04/231 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

21/04/23

“Carrots taste better than

sticks”

21/04/232 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

Getting on Board – Encouraging Change in Staff Travel Behaviour

Halcrow

Nicola BlaneyTransport Planner

21/04/233 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

21/04/234 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

Programme

• A Supportive Environment

• Sustained Commitment

• Co - Operative Promotion

• Communication

21/04/235 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

21/04/235

A Supportive Environment

• Enabling Facilities

• Innovative Incentives

• Supporting Subsidies

21/04/236 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

21/04/236

Sustained Commitment

21/04/237 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

21/04/237

Co-operative Promotion

• Healthy Working Lives

• Spring into Action

• Green Travel Forum

• Business in the Community Events

21/04/238 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

21/04/238

Internal Communication

Induction

Readily Available

InformationRegularUpdates

EffectiveCommunication

WithStaff

21/04/239 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

21/04/239

External Communication

Spring into Action with HalcrowSpring into Action with Halcrow

23 May 200823 May 2008

21/04/2310 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

This is What Works . . . . .

• A Supportive Environment

• Sustained Commitment

• Co - Operative Promotion

• Communication

21/04/2311 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

21/04/2311

“Carrots taste better than

sticks”

blaneyn@halcrow.com 0141 552 2000