“carrots taste better than sticks”
DESCRIPTION
“Carrots taste better than sticks”. Getting on Board – Encouraging Change in Staff Travel Behaviour. Halcrow. Nicola Blaney Transport Planner. Programme. A Supportive Environment Sustained Commitment Co - Operative Promotion Communication. A Supportive Environment. Enabling Facilities - PowerPoint PPT PresentationTRANSCRIPT
21/04/231 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
21/04/23
“Carrots taste better than
sticks”
21/04/232 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
Getting on Board – Encouraging Change in Staff Travel Behaviour
Halcrow
Nicola BlaneyTransport Planner
21/04/233 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
21/04/234 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
Programme
• A Supportive Environment
• Sustained Commitment
• Co - Operative Promotion
• Communication
21/04/235 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
21/04/235
A Supportive Environment
• Enabling Facilities
• Innovative Incentives
• Supporting Subsidies
21/04/236 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
21/04/236
Sustained Commitment
21/04/237 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
21/04/237
Co-operative Promotion
• Healthy Working Lives
• Spring into Action
• Green Travel Forum
• Business in the Community Events
21/04/238 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
21/04/238
Internal Communication
Induction
Readily Available
InformationRegularUpdates
EffectiveCommunication
WithStaff
21/04/239 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
21/04/239
External Communication
Spring into Action with HalcrowSpring into Action with Halcrow
23 May 200823 May 2008
21/04/2310 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
This is What Works . . . . .
• A Supportive Environment
• Sustained Commitment
• Co - Operative Promotion
• Communication
21/04/2311 What Works in Behaviour Change- Scottish Government Conference, Edinburgh
21/04/2311
“Carrots taste better than
sticks”
[email protected] 0141 552 2000