carlos speaking at the tedx conference
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Carlos DominguezCisco Systems
BUSINESS 3.0- BUSINESS NOT AS USUAL
“Tech-Nowist”
Tech-Nowist“ ”Someone who EMBRACES CHANGE, understands what technology is available, EXPERIMENTS with it, LEARNS from the experiments & LEVERAGES it.
Established a telephone line between California and New York for people there to hear the Pacific Ocean
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San Francisco World’s Fair 1915
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THE POWER OF VIDEO
BUSINESS 3.0- BUSINESS NOT AS USUAL
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VIDEO WILL BE THE PRIMARY WAY WE COMMUNICATE
PREDICTION
6
A NEW IDEA
NOT
1910 PARIS EXHIBITIONIMAGINING WHAT LIFE WOULD BE LIKE IN THE YEAR 2000
ILLUSTRATIONS BY VILLEMARD
FILM & TELEVISION
STAR WARS
2001 A SPACE ODYSSEY
JETSONS
STAR TREK
FILM & TELEVISION
STAR TREK
STAR WARS
2001 A SPACE ODYSSEY
JETSONS
Walt Disney
If you can dream it, you can do it. “ ”
1964 WORLD’S FAIRNEW YORK
WHAT’SDIFFERENT
TODAY
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VIDEO
PERFECT STORM
PROCESSINGPOWER
PERFECT STORM
PROCESSINGPOWER
PERVASIVE
WhatSo
Before We Had Language.......Dependent On Body Language For Survival.
TEST:
WHAT DOES THIS MEAN?
=RUN
FACE
FACE
TO
7%
55%
38%
Elements of Personal Communication
7% spoken words38% voice, tone55% body language
Mehrabian’s rule (1971)Three elements in any
face-to-facecommunication
EXPERIENCEAMAZING QUALITY
LIFELIKE AUDIO EASYIMMERSIVE
BEING THERE
Live Work
Play Learn
EVERYTHING WILL CHANGE
Live
Learn
DUKE UNIVERSITY
PRESIDENT OF DUKE
RICHARD BRODHEAD
Work
2006 HOTEL
600K+ Miles220+ Nights On The Road
500,000 lbs of CO2
2006 HOTEL
600K+ Miles220+ Nights On The Road
500,000 lbs of CO2
2010VIDEO 100K Miles
3 Times More Customer Meetings
Reduced Carbon FootprintBy 415,000 lbs. of CO2 (1/6)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Virtual Presenter
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VIDEO USE CASESBUSINESS
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Business Meetings
Faster Decisions
Safety andSecurity
Improve Protection
CorporateEvents
Extend Reach
Education
Share Expertise
CorporateCommunications
Drive Change &Alignment
Virtual Expert
Expert-on-Demand
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VIDEO WILL ENABLE US TO COLLABORATE IN WAYS WE NEVER KNEW WERE POSSIBLE. THE LIMITATION OF DISTANCE HAS BEEN REMOVED.
NextWhat’s
FUTURE TRANSLATION
FUTURE HOLOGRAM
AUGMENTED REALITY
ThoughtsClosing
1. Video Will Change Everything.2. How Will Pervasive Video Impact Your Business?3. Embrace Change, Experiment, Learn & Leverage.
2008April 2 - July 6
Enable Families At U.S. Military Bases To Connect With Loved Ones In Iraq.
GOAL:
© 2006 Cisco Systems, Inc. All rights reserved.
What You Dream...... We Can Build!
Remember: Dream Big & Dream Often
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