1

Carlos DominguezCisco Systems

BUSINESS 3.0- BUSINESS NOT AS USUAL

“Tech-Nowist”

Tech-Nowist“ ”Someone who EMBRACES CHANGE, understands what technology is available, EXPERIMENTS with it, LEARNS from the experiments & LEVERAGES it.

Established a telephone line between California and New York for people there to hear the Pacific Ocean

3

San Francisco World’s Fair 1915

4

THE POWER OF VIDEO

BUSINESS 3.0- BUSINESS NOT AS USUAL

5

VIDEO WILL BE THE PRIMARY WAY WE COMMUNICATE

PREDICTION

6

A NEW IDEA

NOT

1910 PARIS EXHIBITIONIMAGINING WHAT LIFE WOULD BE LIKE IN THE YEAR 2000

ILLUSTRATIONS BY VILLEMARD

FILM & TELEVISION

STAR WARS

2001 A SPACE ODYSSEY

JETSONS

STAR TREK

FILM & TELEVISION

STAR TREK

STAR WARS

2001 A SPACE ODYSSEY

JETSONS

Walt Disney

If you can dream it, you can do it. “ ”

1964 WORLD’S FAIRNEW YORK

WHAT’SDIFFERENT

TODAY

12

VIDEO

PERFECT STORM

PROCESSINGPOWER

PERFECT STORM

PROCESSINGPOWER

PERVASIVE

WhatSo

Before We Had Language.......Dependent On Body Language For Survival.

TEST:

WHAT DOES THIS MEAN?

=RUN

FACE

FACE

TO

7%

55%

38%

Elements of Personal Communication

7% spoken words38% voice, tone55% body language

Mehrabian’s rule (1971)Three elements in any

face-to-facecommunication

EXPERIENCEAMAZING QUALITY

LIFELIKE AUDIO EASYIMMERSIVE

BEING THERE

Live Work

Play Learn

EVERYTHING WILL CHANGE

Live

Learn

DUKE UNIVERSITY

PRESIDENT OF DUKE

RICHARD BRODHEAD

Work

2006 HOTEL

600K+ Miles220+ Nights On The Road

500,000 lbs of CO2

2006 HOTEL

600K+ Miles220+ Nights On The Road

500,000 lbs of CO2

2010VIDEO 100K Miles

3 Times More Customer Meetings

Reduced Carbon FootprintBy 415,000 lbs. of CO2 (1/6)

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007

Virtual Presenter

36

VIDEO USE CASESBUSINESS

37

Business Meetings

Faster Decisions

Safety andSecurity

Improve Protection

CorporateEvents

Extend Reach

Education

Share Expertise

CorporateCommunications

Drive Change &Alignment

Virtual Expert

Expert-on-Demand

38

VIDEO WILL ENABLE US TO COLLABORATE IN WAYS WE NEVER KNEW WERE POSSIBLE. THE LIMITATION OF DISTANCE HAS BEEN REMOVED.

NextWhat’s

FUTURE TRANSLATION

FUTURE HOLOGRAM

AUGMENTED REALITY

ThoughtsClosing

1. Video Will Change Everything.2. How Will Pervasive Video Impact Your Business?3. Embrace Change, Experiment, Learn & Leverage.

2008April 2 - July 6

Enable Families At U.S. Military Bases To Connect With Loved Ones In Iraq.

GOAL:

© 2006 Cisco Systems, Inc. All rights reserved.

What You Dream...... We Can Build!

Remember: Dream Big & Dream Often