"can’t buy me like: how authentic customer connections drive superior results"

Doug LevyCEO, MEplusYOU@DougLevy1doug.levy@meplusyou.com

Understand A Target AudienceCreate Influential AdsReach The Audience

COLLAPSE OF MASS

FOUR FORCES

TRUST

TRANSPARENCY

SOCIAL CONNECTIVITY

Understand A Target AudienceCreate Influential AdsReach The Audience

RELATIONSHIP ERA

COMPANIES THAT CARE ABOUTSOMETHING BIGGERTHAN SELLING THEIR PRODUCTSELL MORE OF THEIR PRODUCT

BUILD THE BEST PRODUCT, CAUSE NO UNNECESSARY HARM, USE BUSINESS TO INSPIRE AND IMPLEMENT SOLUTIONS TO THE ENVIRONMENTAL CRISIS

(SOURCE: NIELSEN, 3Q2011)

92% OF PEOPLE TRUST 

PERSONAL RECOMMENDATIONS,BUT ONLY 29‐47% TRUST 

VARIOUS FORMS OF ADVERTISING.

THINKING OF TRUST AS JUST A WAY 

TO INFLUENCE TRANSACTIONSIS LIKE THINKING ABOUT A CHILD AS JUST 

A TAX DEDUCTION.

TRUST

Demonstrates similar beliefs, values, and

purpose

CONGRUENCYAttend to success of

all parties

CAREDeliver on a promiseCREDIBILITY

GREATER RISKLESS REVENUEHIGHER COSTS

VIRTUOUS CYCLE↓ PROMOTIONAL COSTS

↑ PROFIT

TO CREATE A BETTEREVERYDAY LIFE FOR THE MANY

TO CREATE A BETTEREVERYDAY LIFE FOR THE MANY

TO CHANGE THE WAY PEOPLE EAT AND THINK ABOUT FAST FOOD

2009 2010 2011 2012 2013

1000%

800%

600%

400%

200%

0%

TO HELP WOMEN OF ALL AGES BE MORE FEARLESS

PROFIT IS NOT AN END IN ITSELF, BUT A CONSEQUENCE OF 

SUSTAINED RELATIONSHIPS. 

Doug LevyCEO, MEplusYOU@DougLevy1doug.levy@meplusyou.com