"can’t buy me like: how authentic customer connections drive superior results"
TRANSCRIPT
Doug LevyCEO, [email protected]@meplusyou.com
Understand A Target AudienceCreate Influential AdsReach The Audience
COLLAPSE OF MASS
FOUR FORCES
TRUST
TRANSPARENCY
SOCIAL CONNECTIVITY
Understand A Target AudienceCreate Influential AdsReach The Audience
RELATIONSHIP ERA
COMPANIES THAT CARE ABOUTSOMETHING BIGGERTHAN SELLING THEIR PRODUCTSELL MORE OF THEIR PRODUCT
BUILD THE BEST PRODUCT, CAUSE NO UNNECESSARY HARM, USE BUSINESS TO INSPIRE AND IMPLEMENT SOLUTIONS TO THE ENVIRONMENTAL CRISIS
(SOURCE: NIELSEN, 3Q2011)
92% OF PEOPLE TRUST
PERSONAL RECOMMENDATIONS,BUT ONLY 29‐47% TRUST
VARIOUS FORMS OF ADVERTISING.
THINKING OF TRUST AS JUST A WAY
TO INFLUENCE TRANSACTIONSIS LIKE THINKING ABOUT A CHILD AS JUST
A TAX DEDUCTION.
TRUST
Demonstrates similar beliefs, values, and
purpose
CONGRUENCYAttend to success of
all parties
CAREDeliver on a promiseCREDIBILITY
GREATER RISKLESS REVENUEHIGHER COSTS
VIRTUOUS CYCLE↓ PROMOTIONAL COSTS
↑ PROFIT
TO CREATE A BETTEREVERYDAY LIFE FOR THE MANY
TO CREATE A BETTEREVERYDAY LIFE FOR THE MANY
TO CHANGE THE WAY PEOPLE EAT AND THINK ABOUT FAST FOOD
2009 2010 2011 2012 2013
1000%
800%
600%
400%
200%
0%
TO HELP WOMEN OF ALL AGES BE MORE FEARLESS
PROFIT IS NOT AN END IN ITSELF, BUT A CONSEQUENCE OF
SUSTAINED RELATIONSHIPS.
Doug LevyCEO, [email protected]@meplusyou.com