"can’t buy me like: how authentic customer connections drive superior results"

25
Doug Levy CEO, MEplusYOU @DougLevy1 [email protected]

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Page 1: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

Doug LevyCEO, [email protected]@meplusyou.com

Page 2: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
Page 3: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
Page 4: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

Understand A Target AudienceCreate Influential AdsReach The Audience

Page 5: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

COLLAPSE OF MASS

FOUR FORCES

TRUST

TRANSPARENCY

SOCIAL CONNECTIVITY

Page 6: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

Understand A Target AudienceCreate Influential AdsReach The Audience

Page 7: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

RELATIONSHIP ERA

Page 8: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

COMPANIES THAT CARE ABOUTSOMETHING BIGGERTHAN SELLING THEIR PRODUCTSELL MORE OF THEIR PRODUCT

Page 9: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

BUILD THE BEST PRODUCT, CAUSE NO UNNECESSARY HARM, USE BUSINESS TO INSPIRE AND IMPLEMENT SOLUTIONS TO THE ENVIRONMENTAL CRISIS

Page 10: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
Page 11: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

(SOURCE: NIELSEN, 3Q2011)

92% OF PEOPLE TRUST 

PERSONAL RECOMMENDATIONS,BUT ONLY 29‐47% TRUST 

VARIOUS FORMS OF ADVERTISING.

Page 12: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

THINKING OF TRUST AS JUST A WAY 

TO INFLUENCE TRANSACTIONSIS LIKE THINKING ABOUT A CHILD AS JUST 

A TAX DEDUCTION.

Page 13: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

TRUST

Demonstrates similar beliefs, values, and

purpose

CONGRUENCYAttend to success of

all parties

CAREDeliver on a promiseCREDIBILITY

Page 14: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

GREATER RISKLESS REVENUEHIGHER COSTS

VIRTUOUS CYCLE↓ PROMOTIONAL COSTS

↑ PROFIT

Page 15: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

TO CREATE A BETTEREVERYDAY LIFE FOR THE MANY

Page 16: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

TO CREATE A BETTEREVERYDAY LIFE FOR THE MANY

Page 17: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

TO CHANGE THE WAY PEOPLE EAT AND THINK ABOUT FAST FOOD

Page 18: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

2009 2010 2011 2012 2013

1000%

800%

600%

400%

200%

0%

Page 19: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
Page 20: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

TO HELP WOMEN OF ALL AGES BE MORE FEARLESS

Page 21: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
Page 22: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
Page 23: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
Page 24: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

PROFIT IS NOT AN END IN ITSELF, BUT A CONSEQUENCE OF 

SUSTAINED RELATIONSHIPS. 

Page 25: "Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

Doug LevyCEO, [email protected]@meplusyou.com