can design save the world (and should it try?)
Post on 20-Dec-2014
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Martyn Perks: mail@martynperks.com twitter: martynperks
Martyn Perks: mail@martynperks.com twitter: martynperks
Can design save the world (and should it try?)
Martyn Perks | mail@martynperks.com | twitter: martynperks
Martyn Perks: mail@martynperks.com twitter: martynperks
Example of design mixed with politics…
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Design today:
Radicalism is borne out of a conservative agenda
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Crisis, crisis, crisis...
Crisis of growth (potential)
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Economy of services not things
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State retreats leaving void of ideas
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Professor Richard Layard
Cass R. Sunstein & Richard H. Thaler
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Individuals as emotional and irrational
&
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And the response...
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Institutional crisis to exhibit change
&
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“Underground” reaction: two fingers!
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Adrian Shaughnessy, Design Week
“The more design is placed at the forefront of the radical new thinking around finance, urban living and social change, the more likely it is to prosper…”Designers want to fill void
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“even when they [designers] tackle topics like prison life, aging, or obesity; they do not simply work, they give people a sense of hope and strength… society’s new pragmatic intellectuals.”
Paola Antonelli is senior curator of Architecture and Design at The Museum of Modern Art
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The unstoppable designer?
Example: behaviour change
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Cabinet Office’s Behavioural Insight Team
small charitable donations when using cashpointslearner drivers be opted in to an organ donation schemelottery to encourage people to take tests to prove they have quit smoking
Designing in implicit behaviour change
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AKA the Ministry of design nudges
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Schiphol airport, Amsterdam
Employ trickery to get us to focus!
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Target ‘unhealthy’ social norms
Building interiors, displays, advertising, packaging and of course signage…
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Implicit opt-ins instead of debate
Insurance forms, websites, marketing campaigns to voting forms
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Masdar city, Abu Dhabi: enforced pedestrianised areas
Everything designed around behaviour
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But what about our liberty?
Debate is being designed out
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‘you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete’Buckminster Fuller
US architect, designer, futurist
Forget pragmatism, question everything
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‘ambition is to make a dent in the universe’Steve Jobs, Apple Inc
Excel in expert-led design leadership
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‘envision and investigate new product meanings, through a broader, in-depth exploration of the evolution of society, culture, and technology. ’Professor Roberto Verganti
Objectivity is essential in leading change
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Your turn…!
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