campfire strategies overview
Post on 28-Jan-2015
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CAMPFIRE STRATEGIESGrowth. Innovation. Authenticity
Where are you going?
Do you know?
And…can you tell your market, customers and partners…
Who you are?What you stand for?What value you offer to the market?And, why anyone should care?
How will you tell that story?
- Change direction
- Innovate
- Grow
- Tell your story
We Would Like to Help You
Our Raison d’ Etre
Campfire Strategies is a business innovation advisory firm that assists organizations in
identifying undefined and unserved market opportunities, designing business models to exploit
those opportunities, developing growth and innovation strategies to capture the market space,
and creating marketing programs that articulate the unique value of the enterprise.
Let Them Know Why You Are Different
Uncover Your Opportunity
Define Your Market
Design Your Business
Articulate Your Value
Tell Your Story
Why We Are Different
• We believe that the who, what, why, how and when of strategy represent the key elements of the story an organization tells its key constituencies - its customers, partners, investors and employees.
• And we believe that story must be authentic, ring true, and articulate clearly the distinctive value the organization brings to the market.
A Method to Our Madness
White Space Exploration | Defining New Markets
White space represents the opportunities an enterprise has to combine core competencies in creative new ways to find and exploit new market opportunities that exist between current, traditional market spaces.
Thus, the task is not so much to see what no one else has seen, but to think what nobody yet has thought about that which everybody sees.
Arthur Schopenhauer
Business Model Design | Designing the Organization
BUSINESS MODEL
ORGANIZATION
STRATEGY
TECHNOLOGY
Business models represent the structure within which organizations create, deliver, and capture value in the
market. Every enterprise, profit or non-profit, possesses a unique logic for conducting their business.
Innovation is a journey, not a destination.
Growth Strategy and Innovation | Developing Your Markets
Explore Identify Assess Pursue
• Explore white space
• Enumerate issues, challenges and opportunities
• Analyze existing and emerging competitive landscapes
• Select most prospective new opportunities
• Define critical skills and resources for exploitation
• Develop new business model alternatives
• Assess opportunities against extended enterprise capabilities
• Focus resources on new opportunities
• Adapt current operating model
• Develop and promote new market narrative
• Invest in channel development
Marketing Strategy | Articulating Your Value
A successful marketing strategy must enable an
organization to align finite resources with higher
potential market opportunities to maximize return on investment while
remaining adaptable to changing market dynamics.
Customer Profiling
Market Analysis
Competitive Analysis
Value Proposition
Channel Development
Branding & Positioning
Pricing
Go-to-Market Plan
EnterpriseBusiness
Model
Capabilities
• Corporate and Business Strategy• Business Model Analysis and Design• Market Development Strategy• New Market Entry Strategy• Trend/Driver Analysis and Impact
Assessment• Business Plan Development
Strategy
• "White Space" Exploration• Emerging Market Identification• Innovation Strategy• Ecosystem Design• Product/Service Ideation
InnovationCapabilities
• Market Research and Competitive Analysis
• Digital and Social Media Marketing• Integrated Marketing Planning• Go-to-Market Strategy• Value-Based Marketing• Strategic Segmentation
MarketingCapabilities
• Business Model Innovation• Strategic Segmentation• Authenticity and Storytelling• Emerging Trends Overview• "White Space" Exploration• The New Marketing Model• Crowdsourcing and Open Innovation
SpeakingCapabilities
Take A Deeper Dive
http://nonlinearthinking.typepad.com/
http://www.campfirestrategies.com/
Campfire Strategies
We help your reach exceed your grasp.
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