business quiz @ iiser 2

Business Quiz Presented by

Brand Trivia Today QM: Hitesh Kamboj

Follow us:- brandtriviatoday.blogspot.in

Question: 1

Who quoted this in 1999 at a cocktail party held in late 1990’s on the launch of X “The internet is a 3 km race, American companies have only won the first 100 meters” ?

Answer is

Q.No. 2

Creating of what in this world is known as “Cruciverbalism” among its practitioners ?

Answer is

Art of creating Crossword

Q.No. 3

What is this Tombstone ad in the Financial World ?

Answer is

This is a type of print notice that is most often used in the financial industry to formally announce a particular transaction, such as an initial public offering or merger & acquisition. Throughout the 1980s and 1990s tombstones became a fixture within the culture of investment banking, both as a means of recognizing the work of its employees in successfully completing a transaction, and more importantly, and as a branding tool among the investment bank's clients.

Q.No. 4 This a series of annual guide books published by a

French company for more than one hundred years.The term normally refers to the _______Red Guide, itused to consist useful information for motorists,including maps, hotels and petrol stations etc. Duringthe Second World War, publication was suspended,but in 1944, at the request of the Allied Forces, the1939 guide to France was specially reprinted this formilitary use as most of the signage had beendestroyed and this book helped allied forces tofacilitate the army progression and made NormandyLanding possible. ID which company publish this eventoday ?

Answer is

Q.No. 5 Georges Nagelmackers, born into a family of bankers,

professionally he was a civil Engg. As a young man he fell

in love with an older cousin. When his feelings were not

reciprocated, his family encouraged him to travel to the US

to help him recover and also further his professional studies,

during which time he inspired from something and

convinced that there could be possibility of X in Europe

also. In 1870 he published a proposal to develop X for the

European market. However the outbreak of the Franco-

Prussian War delayed the granting of a concession from the

Belgian government. Finally it was in 1893 that this took

off, what I am talking about ?

Answer is

Q.No. 6

X is a phantom island that was reputed, during the 15th-century age of exploration, to lie in the Atlantic Ocean, far to the west of Portugal and Spain. The island also went by the name of Isle of Seven Cities. What is this in India is named after this which is most expensive object in India ?

Answer is

Q.No 7

In 1873, German immigrants Adolph and Jacob Schueler founded something after buying its recipe from a Czech immigrant William Silhan. This company converted its business as Volstead Act went into effect they started a malted milk production in late 1910's and was supplier of the malted milk to the Mars candy company. Which company is this, which claims former president stock its product in Air Force One in 1975.?

Answer is

Q.No. 8

The company was founded in Colorado, in 1910 by Jesse Shwayder, as the ShwayderManufacturing Company. In its initial days company was known for its Furniture products, in 1961 company got the license to manufacture and distributed Lego building toys for the North American market. Id this US brand named after the Biblical strongman Samson ?

Answer

Q.No. 9

Who are these people used to make such sign on different-2 places so that other people of their community may comprehend these signal’s and they may aware of threat or kind of help they may get around that place. How we know them and who are they ?

Answer is

Answer

A HOBO is a migratory worker or homeless vagabond especially one who is penniless. These are the worker who lost their job during the depression. The number of hobo’s increased greatly during the Great Depression era of the 1930s. With no work and no prospects at home, many of them used to decided to travel for free by freight train and try their luck elsewhere. So community of HOBO used to put these sign on certain places so that other can be warned of danger and facility available nearer to them.

Q.No. 10

These are the words said by Den Fujita in 1970's :- "The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years... If we eat __________ for a thousand years we will become taller, our skin become white, and our hair blonde." Fill in the blank ?

Answer is

Macdonald Hamburger ( Den Fujita Japanese founder of McDonald's Japan )

Q.No. 11

When Iraq was part of the Ottoman Empire, itwas Turkish pound which was the officialcurrency of Iraq. But when the Ottomanswere displaced from Iraq after the WWI, Iraqwas not having their own financial institutionthen they adopted another country monetarysystem and X became the principal currency ofIraq and circulated till 1930 before theintroduction of Dinar. Id the which currencyused to be its official one ?

Answer is

Q. No. 12

Answer is

Q.No 13He is France richest man, who is better known as the “wolf in the cashmere coat” for his shrewd business dealings and strategies. He is majority shareholder and CEO of a French based luxury goods conglomerate which was formed by the 1987 merger. ID him and brand he is CEO of ?

Answer is

LVMH, Bernard Arnault

Q.No. 14Id the campaign of which company

Answer is

Pantene

Q.No. 15

ID the Book it was all about ?

Answer is

Q.No. 16

John Knowles who started a florist shop in New York City. Later he sold his florist business and worked with his father in the printing business in New York. After the death of his father in 1910, the business was incorporated under the name of Francis Emory Smith Inc near the corner of Wall Street and started providing daily and weekly statistics on the New York Stock Exchange. Id how we know this company today ?

Answer

Fitch Publishing Company as Fitch rating

Q.No. 17

In the world of marketing what is Razor-Razorblade Model ?

Answer is

A business tactic involving the sale of dependent goods for different prices - one good is sold at a discount, while the second dependent good is sold at a considerably higher price.

Q.No. 18

Which org. logo is this, a registered Society under Karnataka Society Act 1960, this is also a certification mark in India for some product ?

Answer is

Q.No. 19

In the stock market there is a phenomena known as “October Effect” what is this phenomena is all about ?

Answer is

answer

Some investors may be nervous during October because the dates of some large historical market crashes occurred during this month. Black Monday, Tuesday and Thursday all occurred in October 1929, after which came the Great Depression. In addition, the great crash of 1987 occurred on October 19, and saw the Dow plummet 22.6% in a single day.

Q.No. 20

The invasion of Iraq has inspired Sir Richard to setup a group of non-political figures called________ to help avert future conflicts. Initiallythe concept emerged from a conversationbetween Richard Branson and Peter Gabriel.Together, they took their idea of a group toNelson Mandela who agreed to support it. It wasMandela later announced the formation of thisgroup on his eighty-ninth birthday in 2007in Johannesburg, South Africa. ID What came inexistence ?

Answer is

Q.No. 21

X began as “Mysore Products and GeneralTrading Company” in 1948. Sri. N.Ranga Rao,the group illustrious founder andphilanthropist. The journey has seen thebrand grow from a fledgling cottage industryto a product which is global brand today andhas the largest market share in India. ID thebrand it is ?

Answer is

Q.No. 22

This brand was founded by Isaac Carasso inBarcelona in 1919. To treat the many localchildren suffering from intestinal disorders, heintroduced yogurt —a product widely recognizedfor its health benefits in the Balkans, doctors inBarcelona prescribed this yogurt for their patientsbecause they were aware of research into lacticferments (The main method of producing yogurt) by Nobel laureate. Id this brand which wasnamed by Isaac after his son Daniel ?

Answer

Q.No. 23

Mac Donald using these sport cars as part of their marketing strategy in Australia and some other part in US. What is fundaof these behind these luxury car ?

Answer is

Mac’donald deliver Hamburger in Ferrari and Lambourni to the customer.

Q.No. 24

What is this in marketing world known as

“Green Shield Stamps

Gold Bond Stamps,

Blue Chip Stamps,

Plaid Stamps,

Eagle Stamps.

Answer is

These are small paper coupons given to customers by merchants in loyalty marketing programs that predate the modern loyalty card.

Q.No. 25

This term was originally coined by Richard Millar Devens’ in the "Cyclopedia of Commercial and Business Anecdotes" in1865. Devensused the term to describe how the banker, gained profit by receiving and acting upon information about his environment, prior to his competitors. The term was later popularized by a researcher at IBM named Hans Peter Luhn. What is the term ?

Answer is

Business Intelligence (the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal)

Q.No. 26

These were the war bond that was sold in the United States to support the allied cause in World War I. Subscribing to the bonds became a symbol of patriotic duty in the United States and introduced the idea of financial securities to many citizens for the first time.

These Securities, were also issued in the aftermath of the 9/11 terrorist attacks to finance the rebuilding of the areas affected.

ID how we know such securities ?

Answer

Liberty Bond

Q.No. 27

This Belgian chocolate brand founded back in 1923. In 2013, this chocolate maker changed its name from Italo Suisse to something else, because the company no longer had any real association with either country. Due to objection from the international customer they again had to change its name recently to Libeert, the name of the family which owns and runs it today. Id its early name on objection by customer ?

Answer

Q.No. 28

What idea was conceived by Frank McNamara (in pic) while having dinner with a business associate in a Manhattan restaurant the Major's Cabin Grill restaurant in 1949. Which gave birth to the new industry and the product depict the living standard of ones in today world. Id what product he came up with in 1949 ?

Answer is

Q. No. 29

It all started in 1919 with Jack Cohen. The 21-year-old left the Royal Flying Corps at the end of World War I and used his demob money to buy surplus food from the Army and sell it from a barrow in Hackney. His first stock was fish paste and golden syrup. By 1924 he had started selling his first own-brand product Tea. Looking for a name he took the first three letters of his supplier. Later X was born and the first shop was opened in 1929 in north London. Id what came in existence ?

Answer

Q.No. 30

What idea was concieved by the Edward Smith in 1955 during the stint at Time Group ?

Answer

Q. No. 31

Identify this Nobel Prize in Economics (1981) winner who formulated the idea of a tax on foreign exchange transactions.

Answer is

James Tobin of Tobin Tax

Tobin Tax:- A means of taxing spot currency conversions, to avoid the fluctuation in the currency of a country.

Q.No. 32

Answer is

1) VF own the Lee

2) Buddy Lee (Lee Cano) was an advertising mascot for Lee Jeans. The doll, a promotional item for the company from 1920 to 1962,

3) Started as H. D Lee Mercantile

4) David Lee founder

Q. No 33

Which Company came up with this video game which is replica of Angry Bird

Answer is

Q.No. 34

What connect all of them :-

Harry Houdini, Albert Einstein, Marie Curie, Sigmund Freud, Henry Ford, Leon Trotsky, Ferdinand Foch, Gustav Stresemann, Thomas G. Masaryk and ElihuRoot.

Answer

They were all the contributor for thirteenth edition of Britannica

Q.No. 35

This innovative marketing strategy first introduced by KLM's which name this as “Meet & Seat” and followed by Malaysia Airline “Mhbuddy”.

What is this scheme is all about which has captured the attention of JetBlue, American Airlines and Delta Air Lines ?

Answer

This is "social-seating" programs which let the passenger decide who should be seated next to you by checking his/her social networking profile on Facebook/Linkedin whether u want to sit with any stockbrokers or insurance industry executives or next to a beautiful lady etc. If more than one passenger bid for that seat then one who is paying higher price will enjoy the day.

Q.No. 36

Answer

Chasnala mining disaster

1) The Indian Iron and Steel Company (IISCO), which owned the mine

2) Memorial

3) Kaala Pathar

Q.No. 37

This is the Letter Issued to Samuel Hopkins in 1790 by Secretary of State, Secretary of War and the Attorney General. What is the significance of this or what is this all about ?

Answer is

first U.S. Patent, in the making of Pot ash and Pearl ash.

Q.No. 38

The first use of the this strategy is attributed tothe food company called the BordenCorporation in 1989. the company's board ofdirectors demanded that an acquiringcompany will pay a fair value for thecompany's shares and that it not fire ordemote any of Borden's existing managers. Incase this demand is not met the, theythreaten the entire team will resign in resultof it.

Answer is

People Pill

Q.No. 39

The airline _____ _____ was founded on 24 September 1946 by American Roy C. Farrell and Australian Sydney H. de Kantzow, with each man putting up HK$1 to register the airline. Currently holds the title of the world's third largest airline, measured in terms of market capitalization.

They named this airline _____ which is the ancient name given to China, derived from "Khitan", and ______ because founder speculated that they would one day fly across the largest Earth ocean.

ID the Airline it is ?

Answer is

Q. No. 40

This dentist Edward X, who is running a clinic in Dobbs Ferry, Westchester County, New York, is known as ‘Painless Dr Z’. He has been running his dental practice from his home for more than 20 years and was one of the first dental offices in the country to have computerization back in 1985. Besides this what is his claim to fame or give me his Sir name ?

Answer is

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