business quiz @ iiser mohali

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Business Quiz Know More No Less Presented by Brand Trivia Today An online business quizzing forum & a knowledge sharing platform to hangout. QM: Hitesh Kamboj Follow us for daily update: brandtriviatoday.blogspot.in

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Page 1: Business Quiz @ IISER Mohali

Business Quiz Know More No Less

Presented by

Brand Trivia Today An online business quizzing forum & a knowledge sharing platform to hangout.

QM: Hitesh Kamboj

Follow us for daily update:

brandtriviatoday.blogspot.in

Page 2: Business Quiz @ IISER Mohali

Lets Toss

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Fill in the Blank….

Nagavara Ramarao________ ________

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Q.No. 1

This marketing term was coined by Al Ries & the concept which was first introduced by Jack Trout in "Industrial Marketing" Magazine in 1969. Id this marketing concept?

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Answer is…….

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Positioning

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Q.No.2

This company was established back in 1929. Some of its famous products are Suthol, Eleen and Penorub. Name its another product which is more popular since the origin of this company ?

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Answer is…….

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Boroline by GD Pharmactical

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Q.No. 3

What came into existence in 1960s, when a small group of passionate and committed individuals signed a declaration that came to be known as the “Morges Manifesto”.

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Answer is…….

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WWF ( World Widelife Fund)

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Q.No. 4

Originally it was invented in 1918 by late Hakim Jayanti Prasad a renowned Unani, in its initial period it was a dry mixture of herbs and was not in ready to use form. Subsequently in 1940, Radha Kishan Arora followed up the product and improvised the same in ready to use form and today it has been sold throughout the country and in abroad. ID What I am talking about ?

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Answer is…….

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Q.No. 5

The Government decided employing it on an experimental basis “to train personnel, and partly to discover & for the development of particular community and formal education. UNESCO grant of $20,000 & technical assistance from the US was received by India back in late 1950s. Federal Republic of Germany helped to set up infrastructure for this. Id what i am talking about?

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Answer is…….

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Doordarshan

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Q.No. 6

While he was in college he managed the football team, worked on The Harvard Crimson newspaper as well as the Harvard Advocate,  He  worked for two years as an assistant product manager at Procter & Gamble. where he shared an office with Jeffrey R. Immelt,  Later he went into  Stanford Graduate School of Business but drop the college before completion and joined a young company. ID who I am talking about ?

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Answer is…….

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Steve Ballmer

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Q.NO. 7

This clothing brand holds some of royal warrant  which are: Queen Elizabeth II , The Duke of Edinburgh, The Prince of Wales & The late Queen Elizabeth, the Queen Mother. But in a letter to the Daily Telegraph, chairman of X, Mohamed Al-Fayed revealed that he had burnt all X royal warrants, after taking them down in 2000. X had held the Royal warrants since 1910. Describing the warrants as a "curse", Al-Fayed claimed that business had tripled since their removal.  Film of the burning of the warrants in 2009 was shown in the final scene of Unlawful Killing, a film funded by Al-Fayed. ID this brand?

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Answer is…….

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Q.No. 8

X was founded by Alfred Escher in 1856 in order to fund the development of Switzerland’s rail system. It issued loans that helped create Switzerland’s electrical grid and the European rail system. It also helped develop the country’s currency system and funded entrepreneurship. In the 1900s X began shifting to retail banking in response to the elevation of the middle-class and the growing popularity of savings accounts. ID X ?

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Answer is…….

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Credit Suisse

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Q.No.9

An émigré from France, George Doriot was in the U.S. Army's Military Planning Division during World War II. In 1946, he founded “American Research and Development Corporation and credited with pioneering a concept in the business, which famous concept he brought to this world?

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Answer is…….

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Venture Capital

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Q.No. 10

This German food and beverage product previously sold under the Lipton brand & now sold under different product line by Uniliver. Which product is this ?

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Answer is…….

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Q.No.11

X started out a business in 1970s with 2000 rupee in capital, a Lambretta scooter, a table, two chairs, a clerk and an errand boy. Its company employees and agent has never formed union. The group doesn’t declare any dividends, 40% of the profit is spent on welfare of workers called “kartvyayogi” 35% goes into the company net owned funds and the rest is spent on social work. He called his corporate philosophy “collective materialism”. Id the X and Y ( Founder/company) ?

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Answer is…….

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Q.No. 12

The word "X" means “Trust”. It is an alternative or parallel remittance system, which works outside the circle of banks and formal financial systems. X is an ancient system of money transfer which originated in South Asia and is now being used across the globe. This system mainly developed in India, before the introduction of western banking practice. It is also sometimes referred to as “Underground Banking”. What is this existence system is or X here ?

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Answer is…….

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Hawala System

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Q.No.14

 Machu's Blend tea is from “California Tea House ” is a once-a-day herbal tea comprised of Chamomile, Ginger Root, Fennel Seed, Skullcap and Calendula. This is good for the prevention of bloat, seizures and motion sickness caused by car rides to X. 

For whom this tea is made for ?

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Answer is…….

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It is Herbal Tea made for Pet Dogs

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Q.No.15

What is this was first established in 1920s due to the initiative of H. Wakefield (the erstwhile royal family in South India) and was meant exclusively for the Jagirdars  and Zamindars (wealthy noblemen and landlords). And name of this institution named after this “ Zamindari system”. Name of this institution was changed in 1950s after Zamindari system was abolished in India in 1950. Id what I am talking about ?

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Answer is…….

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Hyderabad Public School

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Q. No. 16 He is Lewis Tappan the great grand nephew of Ben Franklin, he set up a company way back in 1841 named The Mercantile Agency in NY in the wake of the financial crisis of 1837. It was the first of such kind of business was started , later gave birth to the billion dollar Industry. What is this business or service was all about started by him and how we know this company today ?

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Answer is….

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Credit Rating Agency, and the company is Dun and Bradstreet Company

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Q.No.17The birth of this programs can be traced back to 1957. When

eight young semiconductor engg. left Shockley Semiconductor Laboratories because of poor management and started their own company. However, they were short the funds.  They eventually received seed capital from Fairchild Camera & Instrument, on the condition that the upfront equity would provide a right to buy the new start-up if things went well.  Things did go well, and Fairchild bought out the company and 8 engg. reap handsome return over it. Inspired from this prospect many employees began leaving various employers to start new companies in Silicon Valley. Employers, in order to retain employees and prevent a mass exodus  were forced to adopt X programme or practice. What is this practice that came in existence and much used by various company in today world ?

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Answer is…….

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Employee Stock Options

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Q.No. 18

It is the first tea plantation company in India started its tea garden in North East India in 1839. This company was formed at a meeting of merchants in London with a capital of £500,000. The company initially was known as Bengal Tea Association. This company is also pioneer and explored oil in India. This the only non-government company that has been exploring oil in north east India. Id this company ?

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Answer is…….

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Assam Company Ltd

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Q.No.19

It was originally developed by pharmacist James Lofthouse in 1865 to relieve various respiratory problems suffered by particular group of people engaged in same profession. It is sold in over 100 countries worldwide. Over 4,000,000,000 X are consumed each year. If X is laid end on end all of the X consumed in one year would stretch around the world 4 times. Id this brand ?

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Count…….. 19(b)

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Answer is…….

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Q.No. 20

X founded his company back in 1890s. The first product he designed was surgical instruments. Rabindranath Tagore, MK Gandhi, Annie Besant, King George V and Queen Mary were some of his happy customer of his products. 36 patents are credited to his name of range of products. His innovations won Gold medals for meeting world standards. His company products earned most of the fame from the explosions took place in the country as his products remained intact after that. And it is the reason BK Karanjia wrote several books on its Group founder. Id the group and founder ?

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Count…. 20 (b)

It is special postage stamp released to commemorate 100 years of its existence.

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Answer is…….

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Ardeshir Godrej

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Q.No.21

This former NBA star, a seven-time rebounding champion and only ambassador form US to North Korea, is marketing X Vodka, a brand that he says, is "a perfect representation of whom I am and what I am all about." In a press he even said “I'd love to see Obama with a 'X Vodka' shot in his hand, toasting to Kim Jong and me. That would be awesome.“ Id this brand which is named after his cultural archetype ?

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Count… 21(b)

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Answer is…….

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Denis Rodman Bad Boy

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Q.No. 22

Andrew Yule a businessman who founded Andrew Yule and Co in 1863, which managed 37 companies, including tea gardens, power utilities, jute mills, coal mines, a railway, and a steamship company. This is a public sector company now comes under the Ministry of Heavy Industries and Public Enterprises. Interestingly, This Company is known for its unique contribution in forming Indian Constitution. What is this unique feat this company have ?

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Answer is…….

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India Paper Pulp Co, which in 1919 pioneered the manufacture of paper from

indigenous bamboo, supplied the parchment on which independent India’s

Constitution was printed

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Q.No. 23

This economic term is attributed to Paul McCulley of PIMCO (Pacific Investment Management Company), who coined it at Federal Reserve Bank of Kansas City'. McCulley identified the birth of this system is with the development of money market funds in the 1970s, money market accounts function largely as bank deposits, but money market funds are not regulated as banks. What is term coined by him ?

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Answer is…….

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Shadow Banking

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Q.No. 24

In 1806, X was started as a ‘starch soap and candle business’ on Dutch Street in New York City. It entered in India in 1937 some of its product are Halo shampoo, Charmis Cream . Id which company is this ?

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Answer is…….

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Q.No. 25

Jaydeep Barman IIM Lucknow passed out got the idea of this restaurant in late 1990s. And founded it in 2004 with his friends in Pune, this restaurant claim to be the world’s first restaurant to allow its customers to place their order through Twitter ? Id which Pune based restaurant is this operating in 3 cities in India ?

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Answer is…….

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Fanatic Activism Against Substandard Occidental Shit

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Q.No. 26

Along with Ajai Chowdhry, Arjun Malhotra, Subhash Arora, Yogesh Vaidya, S. Raman, Mahendra Pratap,

initially X started ‘Microcomp’ to sell teledigital calculators in the Indian market. In mid 1970s founded Y and ventured into the international market with the opening of Far East Computers in Singapore to sell IT hardware. Id X ?

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Answer is…….

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Q.No.27

Raghunath Dhondo Karve a professor of mathematics and a social reformer from Maharashtra.  He was the eldest son of Bharat Ratna  awardee Maharshi Karve. Published a Marathi magazine “Samaj Swasthya”  in 1927 until 1953. He is known for starting first of its kind of service in India in 1921 in the same year such service was also started in London. What is this, was started in India?

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Answer is…….

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First birth control clinic in India

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Q.No.28

In one of the publication of Sir Walter Scott's in "Anne of Geierstein" in 1829. This Gem acquired a less auspicious reputation in Scott's novel, a character of novel wore it as talisman with supernatural powers. When a drop of holy water falls on the talisman, the gem turns into a colorless stone and the X dies soon thereafter.

Due to the popularity of this novel, people began to associate this gem with bad luck and death. The sale of this gem in Europe dropped by 50%, and remained low for the next twenty years and in 20th century even in some part of Russia its trade was refrained as it embodies the evil eye. Id this precious gem?

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Answer is…….

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Opal ( Coober Pedy a city in Australia known as capital of

Opal

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Q.No.29

Vetiver is a fragrant grass from TN. This is used for perfumes and cosmetics and so on. However, it is commonly used in India for what household purpose?

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Answer is…….

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Grass for Air Coolar or pads

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Q.No.30

In Karachi its special variety is, called “kagazi”,

  In Indonesia are known as “pastel”In Goa and Portugal, it is known as “chamuças” and it is staple food in the some of African countries (Somalia, Eritrea, Ethiopia, Djibouti). What is this has talked about ?

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Answer is…….

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Samosa

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Q.No. 31

X is now a registered label of a clothing chain, jade Blue. X sell in 20 colours and 12 style in it’s 18 retail outlet in Gujurat, Madhya Pradesh, Maharastra and Andhra Pradesh. There is reportedly a huge demand by a particular region people in UK, US and East Africa What is X that can be termed as a new trend in fashion?

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Answer is…….

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Modi Kurta

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Q.No. 32

In a Citigroup report prepared by ‘Willem Buiter’ (Chief Economist) and ‘Ebrahim Rahbari’ introduced a group of 11 countries and a term is coined for these countries in a view of their growth trajectory and growth opportunity they have. There are 9 Asian Countries and 2 African countries in this list. What is this term coined for these economies ?

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Answer is…….

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3G countries or Global Growth Generators countries the 11 countries which have the most promising growth prospects. Bangladesh, China, Egypt, India, Indonesia, Iraq, Mongolia, Nigeria, Philippines, Sri Lanka and Vietnam are our 3G countries)

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Question: 33

X was strongly influenced by the socialists he befriended while working in France in the 1970s. However, he was disillusioned when he was arrested in Bulgaria over espionage charges. Today, he is considered as one of the leading capitalists in India, but with socialist inclinations. As he says "I'm a capitalist in my mind, a socialist in my heart” his company is the first Indian companies to offer employee stock-option plans. Who I am talking about ?

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Answer is……

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Nagavara Ramarao Narayana Murthy

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Q.No. 34

It is known as a Walker in UK & Ireland, Smith’s in Australia, Chipsy in Egypt, Pocain in Vietnam, Margarita in Coloumbia & Sabritas in Maxico. Id what I am talking about?

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Answer is…..

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Visual Round

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Q.No. 1

He is Aamir Patel (20), created a unique product named ‘Silic’. What is this product all about ?

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Answer is…….

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Self Cleaning Clothing With Hydrophobic Nanotechnology. Ultra Soft, Breathable

Fabric That Stops Stains From Sweat And Drink

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Q.No. 2

Which popular brand came up with this campaign for its product. Depicting a calorie committing suicide in a few ultraviolent ways, including a gunshot, a hanging, self-immolation and even slitting his little blue wrist with a razor blade & drinking poison. Id the brand and product it came up with ?

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Answer is…….

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Pepsi Max

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Q.No. 3

Which company in India unveils its maiden Brand Mascot and launches a first of its kind Children Safety Program ?

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Answer is…….

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Yamaha

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Q.No. 4

Jason Barber from England, it took three years to create the vodka, according to the Mail. He got the idea by watching a documentary about Tuva, Siberia. Celebs including Daniel Craig and Liz Hurley are fans of this vodka, what is so special about this Vodka ?

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Answer is…….

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Vodka made of Pure Milk

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Q.NO. 5

This is an international timetable of passenger rail schedules for every country in Europe also known as “Rail Bible”. This historic timetable, which ran its final edition this August following a 140-year long run, re-launched in February 2014. And published under a new company called ‘European Rail Timetable Limited’, the book, first used to be published as “___________”, & has been published continuously since 1873. ID its early name under which it used to be published?

 

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Answer is…….

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Q.NO. 6

Id the campaign of which airline depicting two tower of WTC ?

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Answer is…….

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Pakistan International Airline

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Q.No. 7

ID the Logo of ?

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Answer is…….

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Q.No. 8

Id the Campaign of

which company

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Answer is…….

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Round-3

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Q.No. 1

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Answer is…….

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Lalit ModiExe director of GPI, Modi Entertainment Network Contract with ESPN, Sixo online lottery by Lalit modi in Kerela, Chris Carin NZ cricketer indulge in the

controversy with him over match fixing .

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Connect : 2

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Answer is…….

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Kailash Satyarthi founder of Rugmark and known as Goodweave in Euopean and US countries. Rugmark:- a certification program that allows companies that pass inspection to attach a logo certifying that their product is made without child labour

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Q.No.3

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Answer is…….

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Lonely Planet Magazine BBC sold to NC2 and founder Maureen Wheeler (left) and Tony Wheeler and space Captain song from which the name of lonely planet came in existence.

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Q.No. 4

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Answer is…….

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Paul Allen Owned Vulcan Capital Seattle Seahawks of the National Football

League team, Octopus Paul Yaucht Video from a movie in which Josh Hopkins

played a role of Paul Allen in Pirates of Silicon Valley

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Q.No. 5

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Answer is…….

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Volvo Geely owned it Ford sold it Bboss a Chinese Club earlier known as Volvo

club, Volvo sued on it for using its name and they had to change its name to Bboss (after Big Boss)

Jeev Milkha Singh brand ambassdor of Volvo in India.

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Q. No. 6

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Answer is…….

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DCM (Delhi Clothing Mill)Shiv Nadar left the company in 1976, Founder Rai Bahadur Ram Kishen Das

Gurwale, Shri Ram College of Commerce,  DCM's deal with Toyota, struck in 1983 to

build light commercial vehicles, ends abruptly, DCM then ties up with Daewoo to make cars

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Q.No. 7

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Answer is …..

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IBM Charles Ranlett Flint co-founder of IBM, Thomas J. Watson speech who led IBM from 1914 to 1956,

discussing the company's motto “THINK”, IBM and the Holocaust is a book by investigative

journalist Edwin Black which details the business dealings of the American-based multinational corporation (IBM) and its German and other European subsidiaries with the government of Adolf Hitler during the  World War II.