bulldog case studies 2014

2014 Case Studies

General Management Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.

Reverse Declines

Reversed share decline by

developing a new benefit

(plaque control) and

refreshed packaging.

Explosive Sales

Achieved the first end cap in company

history at Petsmart and double digital

category growth by developing a

compelling consumer promotion.

Massive Media

Received over $100,000 in media

coverage the week of 4th of July

by developing the “Scaredy Pet

Challenge” Media Campaign.

Re-Positioning

Gained sales by repositioning mood

enhancing light to ‘bring the sunshine

in’ for pets. Assisted in off-shore

sourcing.

New Product Launch

Achieved major trade press pickup.

Signed #2 rep group in US to cover

Petsmart, Petco &PSP. Sold product

into Petco.

New Identity

Renamed product, redesigned logo and

packaging helping it gain distribution

in Petco & Petsmart.

New Ideas

Created a new product concept, brand

Name & packaging. Signed major rep

firm and sold in to Petsmart.

Professionalize

Redesigned logo & packaging to

professionalize a treat business.

Achieved significant trade press.

Brand Refresh

Developed all marketing materials

including logo, print ads, email blasts

& website. Also sourced product off-

shore.

Your

Objectives

Let Bulldog take you where

you want to go today!

Some Past & Present Clients

Other Brand Experience

We’re not just pet!

Our Commercial

Contact Us

Email: info@bulldogms.com

Phone: 855-456-4738

Web www.bulldogms.com

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