bulldog case studies 2014
DESCRIPTION
Find out what Bulldog Marketing & Sales, Inc. has done for its clients since 2009. What could we help you achieve? Give us your objectives and let us customize a plan that meets your needs. Call Toll-Free: 855-456-4738 email: [email protected]TRANSCRIPT
2014 Case Studies
General Management Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.
Reverse Declines
Reversed share decline by
developing a new benefit
(plaque control) and
refreshed packaging.
Explosive Sales
Achieved the first end cap in company
history at Petsmart and double digital
category growth by developing a
compelling consumer promotion.
Massive Media
Received over $100,000 in media
coverage the week of 4th of July
by developing the “Scaredy Pet
Challenge” Media Campaign.
Re-Positioning
Gained sales by repositioning mood
enhancing light to ‘bring the sunshine
in’ for pets. Assisted in off-shore
sourcing.
New Product Launch
Achieved major trade press pickup.
Signed #2 rep group in US to cover
Petsmart, Petco &PSP. Sold product
into Petco.
New Identity
Renamed product, redesigned logo and
packaging helping it gain distribution
in Petco & Petsmart.
New Ideas
Created a new product concept, brand
Name & packaging. Signed major rep
firm and sold in to Petsmart.
Professionalize
Redesigned logo & packaging to
professionalize a treat business.
Achieved significant trade press.
Brand Refresh
Developed all marketing materials
including logo, print ads, email blasts
& website. Also sourced product off-
shore.
Your
Objectives
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you want to go today!
Some Past & Present Clients
Other Brand Experience
We’re not just pet!
