building your social body language

#pmlabs@bryankramer

Building your Social

#pmlabs@bryankramer

#pmlabs@bryankramer

3

Thinking

Listening

Voice + Tone

Demeanor

Know who you are.

#pmlabs@bryankramer

4

Thinking

Listening

Voice + Tone

Demeanor

Know who you are.

#pmlabs@bryankramer

A whopping 93% of communication is based on nonverbal body language. 

Source: Forbes

#pmlabs@bryankramer

Social body language is…How you interact online without the context of your offline behavior.

#pmlabs@bryankramer

7

of consumer feedback online is

missed by brands.

~ Social Media Explorer

86% of marketers

do not collect social media data about their competitors.

~ Loyalty 360

70%

#pmlabs@bryankramer

Huh?

#pmlabs@bryankramer

Choose tools that work for you.

#pmlabs@bryankramer

Actively listening = new opportunities = more fans = more revenue… every time.

Listening

#pmlabs@bryankramer

There are 350,000 new Tweets and over 500,000

new Facebook comments – Every minute.

#pmlabs@bryankramer

12

Empower your teams to engage with your fans in a timely manner.

#pmlabs@bryankramer

Authenticity is the most important factor to gaining credibility in social.Fakers suck.

Thinking

#pmlabs@bryankramer

give give give give give give give give give give give give give give give give give give give give get.

#pmlabs@bryankramer

18

Look people in the eye digitally. ~ Ted Rubin #RonR

#pmlabs@bryankramer

Define your personal platform. Then align it with your brand.

#pmlabs@bryankramer

Engage with like-minded people…or the conversations won’t be relevant.

Voice + Tone

#pmlabs@bryankramer

Find your personal and brand influencers.

#pmlabs@bryankramer

#pmlabs@bryankramer

52% of consumers stop following a business’ page because the content is boring and repetitive.

#pmlabs@bryankramer

26

#pmlabs@bryankramer

Social lets you take chances…Aim to delight, but if you fail, just be honest AND timely.

Demeanor

#pmlabs@bryankramer

While the hotel was making a sympathetic gesture to its guests in remembrance of 9/11, we apologize and understand why some people may have misunderstood the intent of the offer.  

Marriott’s emailed response to Huffington

Post 2 days later

Image Source: Huffington Post

#pmlabs@bryankramer

Create a response strategy.

I can help you with that, we have students throughout the US. Private message me your info.

Great pic! Keep posting your favorites, we have exciting things planned for the future.

Yes, they are, but did you know that our graduates make more than anyone else a year? Check us out! http://bit.ly/KaSJsC

Way to follow your dream! Did you know in 6 months you could be a grad at our school? Learn more here: http://bit.ly/KaSJsC

#pmlabs@bryankramer

Respond in a timely, relevant way.

Empower your teams.

Know who you’re talking with.

Share and create content you both care about.

Be you.

#pmlabs@bryankramer

What is your Social Body Language?

#pmlabs@bryankramer

/bryankramer @bryankramer /bryanjkramer

www.bryankramer.com

Thank you!