building your social body language
DESCRIPTION
As a company or personal brand, much of your social interactions are public, so paying attention to your social body language – or your collective behavior across the Internet – is critical. While there’s no way to control every perception, you can certainly guide it toward a direction that’s right for you… but only if you’re mindful now. Bryan will walk you through the practical steps to create and maintain your social body language, while looking at a few key areas including your current and potential influencer network, curation strategies, building your listening strategy, and maximizing your time without it overtaking the rest of your life.TRANSCRIPT
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Building your Social
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3
Thinking
Listening
Voice + Tone
Demeanor
Know who you are.
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4
Thinking
Listening
Voice + Tone
Demeanor
Know who you are.
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A whopping 93% of communication is based on nonverbal body language.
Source: Forbes
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Social body language is…How you interact online without the context of your offline behavior.
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7
of consumer feedback online is
missed by brands.
~ Social Media Explorer
86% of marketers
do not collect social media data about their competitors.
~ Loyalty 360
70%
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Huh?
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Choose tools that work for you.
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Actively listening = new opportunities = more fans = more revenue… every time.
Listening
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There are 350,000 new Tweets and over 500,000
new Facebook comments – Every minute.
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12
Empower your teams to engage with your fans in a timely manner.
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Authenticity is the most important factor to gaining credibility in social.Fakers suck.
Thinking
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give give give give give give give give give give give give give give give give give give give give get.
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18
Look people in the eye digitally. ~ Ted Rubin #RonR
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Define your personal platform. Then align it with your brand.
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Engage with like-minded people…or the conversations won’t be relevant.
Voice + Tone
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Find your personal and brand influencers.
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52% of consumers stop following a business’ page because the content is boring and repetitive.
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26
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Social lets you take chances…Aim to delight, but if you fail, just be honest AND timely.
Demeanor
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While the hotel was making a sympathetic gesture to its guests in remembrance of 9/11, we apologize and understand why some people may have misunderstood the intent of the offer.
Marriott’s emailed response to Huffington
Post 2 days later
Image Source: Huffington Post
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Create a response strategy.
I can help you with that, we have students throughout the US. Private message me your info.
Great pic! Keep posting your favorites, we have exciting things planned for the future.
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Respond in a timely, relevant way.
Empower your teams.
Know who you’re talking with.
Share and create content you both care about.
Be you.
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What is your Social Body Language?
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www.bryankramer.com
Thank you!