building your brand online

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Building Your Brand Online

Speaker:Amanda Steadman

www.amandasteadman.com

Thursday October 6th 2009

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•The Internet and Business 2009 & Beyond

•Awareness of the Power of Online Branding & PR

•Marketing on a Shoestring – Attracting Clients

•What are you doing to maximise your online presence and results?

Introduction

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Getting with it…

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Getting with it…

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Getting with it…

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1.Your Brand & Marketing Strategy

2.The PR Power of Online Media

3. Traffic Attraction

4.Customers and Consistency

4 Keys to Building Your Brand Online

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1. Your Brand(s)

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•Clear and Simple

•Familiarity

•Connect

• amandasteadman.com

1. Your Brand

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1. Online Marketing Strategy

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•1. Build your Brand & Presence

•2. Build your list

•3. Building the relationship

•4. Building to a sale

1. Online Marketing Strategy

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2. Building Your Brand Using Social Media

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•Obama

2. Online Marketing Strategy

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Follow the Yahoo Brick Code…

•1 – Choose your social media community•2 – Create a community•3 – Apply the 4 B’s•4 – Repeat

2. Social Media Secrets

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1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips)

2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update)

3 – Linked In, Viadeo, Xing (For real B2B & B2C)

4 – YouTube, Twitpic, Blogs (other ways to communicate) Slideshare

2. Power of the Few - Faves

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•Red - Choose Your Vehicles

•Amber – Load ‘em Up

•Green – Go Publish

• 4 – Repeat

3. Traffic Genius

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•Google Ads•Facebook Links•YouTube•Ezine Articles•Creating communties•Creating Groups•Autoresponders•Membership

Traffic Genius – Top Vehicles

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YOUR

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4. Converting to Customers

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•1 – Have an EASY to FIND and NAVIGATE WEBSITE OR WEBPAGE

•2 – Have a GREAT Offer/Product/Service

•3 – CAPTURE DETAILS

Converting to Customers

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3 – Make is EASY to sign up/buy from you

• •4 – Have back end

offers/autoresponders

•5 – Repeat

Converting to Customers

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1.Your Brand & Marketing Strategy

2.The PR Power of Online Media

3.Driving the Traffic

4.Customers and Consistency

Reminder: 4 Keys to Building Your Brand Online

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•Work smarter not harder – delegate/get help!

•Automate, automate, automate

HAVE FUN attracting new clients!

Summary

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Down to you…

•What can you apply today?•What resources do you need?•Who else can assist?•Commit to 3 actions to start attracting new

clients NOW and email us what they are!

Email: action@amandasteadman.com

Practicalities

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For further Web Emergency Assistance

•Call on 0208 740 8184

•Email:amanda@wealthbabes.com or amanda@amandasteadman.com

•Twitter.com/wealthbabes

•Connect to Success Group on Facebook

Contact