building your personal brand online: need, scope and the means
DESCRIPTION
Your Personal Brand is the clear idea that comes to others’ mind whenever they think of you. Personal Branding is the modern resume. Marketing yourself and your career in order to stand out and be successful in your chosen goals is no longer an option. Ever Googled your name? Ever thought where your name would be if a customer,a business partner or even a potential employer were to search for it online? Personal Branding Matters!TRANSCRIPT
Building your personal brand
online: Need, scope and the means
Ashwin Kumar Strategy & Product Marketing
Chris Brogan @chrisbrogan Want more business? Share the benefits, not the features,
says @TaniaDakka - http://ow.ly/oxTUd
Samantha Henderson @shenderson Hey, I keep reading your posts about Content Marketing. My
boss was talking to me the other day about the need for a
content marketing plan with measurable results. Can you help
us out on that?
The world is already there. You?
Erin Price @erinprice Does anyone know of a top UX designer in Omaha? Please RT
Ethan Bennett @ebennett I remember you tweeting about looking for UX designers in
Omaha, I might know a couple of them. Let me DM them to
you
How would you like getting
things done the way Erin does?
What do you do
when you want
to find
information
about a
potential…
Vendor Customer
Business
Partner Hire
Information about a
potential customer
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Reach out to them
in a non-business
set up – A charity
event / Golf
One-to-one
meetings
‘Google’ him / her.
Check the LinkedIn
Profile
Check their twitter
account / blog
Information about a
vendor
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Ask a friend /
colleague /old
acquaintances
about vendors
Call them up and
meet
‘Google’ him / her.
Check the LinkedIn
Profile
Check their twitter
account / blog
Information about a
hire
Reach out to
Consultants
Participate in job
fairs
Conduct a walk-in
interview
Call them up,
and have a chat
Monster / Naukri /
Other portals
Crawl through
Find people from
blogs / forums /
Information about a
business partner
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Call them up,
and explore
possibilities of
collaboration
‘Google’ him / her
or the organization
Crawl through
Go through his /
her blogs / forums
What is a Personal Brand?
Your Personal Brand is the clear
idea that comes to others’ mind
whenever they think of you, and
whenever they think about the
values, abilities, actions and areas
with which you would like to be
associated with
Values
Actions
Abilities
Areas
You want others perceive
you in the way that you
want to be perceived
What is Personal Branding?
Marketing yourself and your
careers in order to stand out
and be successful in your
chosen goals
Values
Actions
Abilities
Areas
Why is personal branding
important?
PEOPLE FACELESS
COMPANIES
PEOPLE
Customer
Vendor
Hire
Business
Partner
B
E
T
T
E
R
C
O
N
N
E
C
T
I
O
N
S
First shot at new things! Better quality
Better leads – More conversions – More business
Better Jobs
Better Partnerships – More Conversions – More
business
What is Personal Branding not about?
Privacy isn’t your cloak.
You can’t game the
system.
Be subtle. Engage with people,
especially the ‘right’ ones
How to go about it?
Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
1
2
3
4
5
6
7 Set Goals and Measure
Goals
1. Business Prospects
2. Leads
3. Conversions
1. Number of valid connections
2. Metrics such as Klout, Kred etc.
3. Daily time spent on this activity
Long Term
Short Term
socxo express <> impress
Build an effective online persona by
consuming, curating and sharing content
intelligently.
Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
Set Goals and Measure
1
2
3
4
5
6
7
socxo
Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
Set Goals and Measure
1
2
3
4
5
6
7
socxo
socxo
socxo
socxo
