building online community for government

Learning from the Past, Preparing for the Future

Andrew Krzmarzick GovLoop Community Manager

It was 2008. We were all excited.

One Part Professor

Myself included:

One Part Cheerleader

For the last 2 years:

One Part Player One Part Coach

What it takes to win:

Full complement of committed players, common goals…and champions.

What it takes to win:

Commitment, consistency …and courage.

GovLoop Problem: Millions of government employees working on similar issues…but how do they connect?

Solution: Knowledge network where government employees connect, learn and share: real-time + repository

GovLoop Evolution

JAN  2009:  Community  Leaders  

JUN  2009:  10,000  

Members  

JUN  2008:  GovLoop  Launched  

Passionate  Federal  

Employee  

Recognized    Need  for  More  

Resources  

Passionate    Volunteers  

Reaching  out  to  network   SEP  2009:  

20,000  Members  

Full-­‐Time  Team  

Social Media in the Public Sector by the Numbers Agency Adoption

of Federal Agencies started using Social Media within the last 2+ years.

of Federal Agencies have started using Social Media within the last year.

Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

Social Media in the Public Sector by the Numbers: Top 5 Federal Uses of Social Media

Informed Decision Making

Communicate with Citizens and Other Agencies

Internal Collaboration

Research/Information

Gathering

Marketing and Promotion

Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

Social Media in the Public Sector by the Numbers: Agency Access to Social Media Channels

2010: 55% of respondents said their agencies were blocking access to Social Media channels

2011: 19% of respondents said their agencies were blocking access to Social Media channels

Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

GovLoop 2010 11%

GovLoop 2011 35%

Social Media in the Public Sector by the Numbers

Federal Social Media Consumption over next 12-18 months

Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

Government Specific Social Network Usage

26% Increase

Significantly

56% Increase Slightly

18% No Change

Member Overview

50.37 %

13.14 %

14.83%

9.18%

12.48%

Federal Government

State Government

Local Government

Industry/Gov’t Contractors

Other (i.e. non-profit, academia & International Gov’t)

Average Age:

Top 10 Agencies on GovLoop 1.  Dept. of Defense 2.  Dept. of Health & Human Services 3.  Dept. of Agriculture 4.  Dept. of Veterans Affairs 5.  Dept. of Homeland Security 6.  General Services Admin. 7.  Dept. of Commerce 8.  Environmental Protection Agency 9.  Dept. of Transportation 10.  Dept. of Labor

Total # of Agencies: 37

Members: 50,000

CO

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UN

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4 Pillars of GovLoop

SE

RV

ICE

S

TR

AIN

ING

EV

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TS

What’s New?

What’s New?

What’s New?

Media Relations

Mentioned In:

Partners With:

The Road Ahead •  Focus on niche communities that have emerged

based on member behavior

• Develop a new design and navigation to reflect this shift in focus and scope

• Build a comprehensive knowledge network

that has deep, positive impact on agency missions

Inter- institutional

Intra- institutional

Marketing

Crowdsourcing

Social Software Framework

Social Software Framework

4 Ways to Leverage GovLoop for Engagement and Collaboration

1. Engage the Ecosystem

Constructive, facilitated engagement:

GovLoop team member

IT Specialist, DoD

Outcome:

Engage traditional media:

2. Get Feedback

Summarized salient feedback:

Why not initiate it?

ç

How can we help

you?

Better yet: How can you help

each other?

3. Collaborate transparently

6 degrees cut to 2-3 (government wide)?

4. Highlight / honor success

How can we help you (help each other)?

Your Knowledge Network

•  How can we highlight your great work?

•  How can we honor your success?

•  How can we help you connect/collaborate?

andrew@govloop.com

GovLoop.com/profile/AndrewKrzmarzick

202-352-1806

@krazykriz