building online community for government
DESCRIPTION
Presentation delivered at the IDGA "Social Media for Defense" event on October 25, 2011.TRANSCRIPT
Learning from the Past, Preparing for the Future
Andrew Krzmarzick GovLoop Community Manager
It was 2008. We were all excited.
One Part Professor
Myself included:
One Part Cheerleader
For the last 2 years:
One Part Player One Part Coach
What it takes to win:
Full complement of committed players, common goals…and champions.
What it takes to win:
Commitment, consistency …and courage.
GovLoop Problem: Millions of government employees working on similar issues…but how do they connect?
Solution: Knowledge network where government employees connect, learn and share: real-time + repository
GovLoop Evolution
JAN 2009: Community Leaders
JUN 2009: 10,000
Members
JUN 2008: GovLoop Launched
Passionate Federal
Employee
Recognized Need for More
Resources
Passionate Volunteers
Reaching out to network SEP 2009:
20,000 Members
Full-‐Time Team
Social Media in the Public Sector by the Numbers Agency Adoption
of Federal Agencies started using Social Media within the last 2+ years.
of Federal Agencies have started using Social Media within the last year.
Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
Social Media in the Public Sector by the Numbers: Top 5 Federal Uses of Social Media
Informed Decision Making
Communicate with Citizens and Other Agencies
Internal Collaboration
Research/Information
Gathering
Marketing and Promotion
Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
Social Media in the Public Sector by the Numbers: Agency Access to Social Media Channels
2010: 55% of respondents said their agencies were blocking access to Social Media channels
2011: 19% of respondents said their agencies were blocking access to Social Media channels
Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
GovLoop 2010 11%
GovLoop 2011 35%
Social Media in the Public Sector by the Numbers
Federal Social Media Consumption over next 12-18 months
Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
Government Specific Social Network Usage
26% Increase
Significantly
56% Increase Slightly
18% No Change
Member Overview
50.37 %
13.14 %
14.83%
9.18%
12.48%
Federal Government
State Government
Local Government
Industry/Gov’t Contractors
Other (i.e. non-profit, academia & International Gov’t)
Average Age:
Top 10 Agencies on GovLoop 1. Dept. of Defense 2. Dept. of Health & Human Services 3. Dept. of Agriculture 4. Dept. of Veterans Affairs 5. Dept. of Homeland Security 6. General Services Admin. 7. Dept. of Commerce 8. Environmental Protection Agency 9. Dept. of Transportation 10. Dept. of Labor
Total # of Agencies: 37
Members: 50,000
CO
MM
UN
ITY
4 Pillars of GovLoop
SE
RV
ICE
S
TR
AIN
ING
EV
EN
TS
What’s New?
What’s New?
What’s New?
Media Relations
Mentioned In:
Partners With:
The Road Ahead • Focus on niche communities that have emerged
based on member behavior
• Develop a new design and navigation to reflect this shift in focus and scope
• Build a comprehensive knowledge network
that has deep, positive impact on agency missions
Inter- institutional
Intra- institutional
Marketing
Crowdsourcing
Social Software Framework
Social Software Framework
4 Ways to Leverage GovLoop for Engagement and Collaboration
1. Engage the Ecosystem
Constructive, facilitated engagement:
GovLoop team member
IT Specialist, DoD
Outcome:
Engage traditional media:
2. Get Feedback
Summarized salient feedback:
Why not initiate it?
ç
How can we help
you?
Better yet: How can you help
each other?
3. Collaborate transparently
6 degrees cut to 2-3 (government wide)?
4. Highlight / honor success
How can we help you (help each other)?
Your Knowledge Network
• How can we highlight your great work?
• How can we honor your success?
• How can we help you connect/collaborate?