building communities of talent: the power of content marketing and nurturing relationships | talent...

 Celinda Appleby  Digital Media Program Manager

 Hewlett-Packard

Building Communities of Talent: The power of content marketing and nurturing relationships

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Every journey starts….

With transformation

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Strategy development

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Strategic audiences Digital channels Goals

•  Current Employees •  Students & Graduates •  Experienced Talent •  Diversity •  Veterans

Program definition

•  Humanize the talent acquisition life cycle to attract and retain top talent

•  Share genuine stories that compel your audience

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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5

Digital recruitment strategy

Connect

Inform Engage Convert

Global strategy with regional deployment

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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Creating engaging content

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Content delivery process

Convert

•  Metrics •  ROI

Engage

•  Employee involvement

•  Real time response •  Promote

conversations

Create

• Campaigns • Hashtags • Curation

Imagine

•  Brainstorm •  Team meetings • Content calendars

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Global campaigns

Day in the Life #intalent

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Content possibilities are endless

Tweet Chats Twinterships

Selfie Fridays

Recruiting Hangouts

Contests

Site tours

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HP Careers digital ecosystem

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Digital Warriors

EMEA 28 Warriors

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Key takeaways

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Before you get started…

Optimize your social media

profiles

Begin strategically

connecting and informing your

network

Engage your network and

promote content

Ensure you are tracking

ROI for optimal results

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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 14

Transform your doubt into passion

•  Leverage all of your available resources •  Find a few believers / fans •  Allow yourself creative freedom •  Celebrate your successes… even the

little ones! •  Learn to “Let Go” – not all campaigns will

be awesome! •  Most importantly HAVE FUN!

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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. 15

The transformation has just begun

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Questions?

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5 Steps to Boosting Your Talent Brand Through Content

Step 1: Plan

Step 3: Share your content

Step 4: Amplify

Step 2: Develop your content

Step 5: Measure and adjust #intalent