building a website - art or science
Post on 12-Apr-2017
58 Views
Preview:
TRANSCRIPT
BUILDING A “WEBSITE”ART OR SCIENCE
Quixell.in
COMMON MYTHS
• Building a website is a time bound activity
• One can ignore Mobile compatibility and performance in the initial stages
•Website can be built at very-very low cost
• Brand & USP’s should be communicated “loud & shout” on the website
Quixell.in
3 PHASE APPROACH
Discovery
Website Design &
Development
(Agile Approach)
Web Maintenan
ce & upgradati
on
Quixell.in
PHASE – IDISCOVERY
Quixell.in
DISCOVERY
Quixell.in
Understanding
Requirements
Define the Problem Statement
Define the Objective
Discovery - Understand Company & Products being offered
Define & Understand your customer personality
Market Positioning- Define Brand personality
Scope & Requirem
ent Document
PHASE – IIWEBSITE DESIGN & DEVELOPMENT
Quixell.in
DEVELOPMENT METHODOLOGY
Quixell.inFollow Agile Development Methodology.
Build features based on Customer Feedback.
4 SIMPLE YET IMPACTFUL TIPS
•Website must be “Customer Centric”
•Website must be “Mobile Responsive”
•Website must be “High Performant”
•Website must be “SEO Compliant”
Quixell.in
RECIPE FOR WORLD CLASS DESIGN
Quixell.in
Establish an emotional
connect with Customer
Build Trust & Engage visitors
Highlight Differentiators which matters
most to the audience
Content should be educative, entertaining,
informative or simply about the brand?
Provide clear calls to action
and lead capture forms
STAGES IN DESIGN AND DEVELOPMENT
Quixell.in
Understand the Target
Audience
Understand the
Business Context
Build the information Design
Visual Design
Content Generation
Website Build out
Website Deploymen
t
Web Maintenan
ce
Continuous
Upgradation
PHASE – IIIWEB MAINTENANCE & CONTINUOUS UPGRADATION
Quixell.in
WEBSITE MAINTENANCE & UPGRADATION
Quixell.in
Deployment & Maintenance
Staging & Live EnvironmentPeriodic Backups
Auto Recovery in case of crashPerformance Tuning with every significant change
Website should be continuously
upgraded to build features
based on customer feedback
B2B VS B2C DESIGN – IS THERE A DIFFERENCE !
B2BLonger & Complex Sales
Cycle(Relationship Building)
Customer values the benefits specific to their
IndustryThought Leadership –
essential component of strong branding and marketing strategy
Content Matters – Bogs to educate, whitepapers,
case studies etc.
B2CStraightforward and less
complex sales cycle
Customer values the perceived emotional
benefits of a product or service
Thought Leadership is never a focus area
Apart from specific product features any
other content will distract the customers
Call to Action√ Lead capture
form √ Chat
√ Download
whitepaper, Blog or a
video
Call to Action
√ Buy Now √ Join Now √ Shop
Now √ Now Now
Now
Bring that cool
factor
Apart from being cool, must have engaging design &
highly functional
WEBSITE BUILDING IS AN
“ART”YOU NEED TO CONNECT WITH CUSTOMER EMOTIONALLY
“SCIENCE”YOU NEED TO FOLLOW SPECIFIC ENGINEERING PROCESSES TO DESIGN AND DEVELOP A WEBSITE
Quixell.in
Do you want to Dominate the Digital !
Call us @ Quixell.in
Natarajan Alagappan 99725-72224 nattu@quixell.in
Ajay Batra97414-97123 ajay@quixell.in
Thank You !Quixell.in
ANNEXURE
Quixell.in
STAGES IN DESIGN AND DEVELOPMENT
Understand the Target Audience
Understand the Business Context
Build the information Design
Visual Design
Content Generation
Website Build out
Website Deployment & Maintenance
Quixell.in
UNDERSTAND THE TARGET AUDIENCE
Who is the buyer?
What are their behaviour traits online?
What problems they wish to solve when looking for the website?
What are the talking about in digital channels?
Quixell.in
UNDERSTAND THE BUSINESS CONTEXT
Understand the company & the brand image
What is the product or service
What is the competition
What are the USPs of the company?
Quixell.in
BUILD THE INFORMATION DESIGN
Decide the site map
Define the content topics on the home page
Define the content needed in inside pages
Quixell.in
VISUAL DESIGN
Get real product and process images from the site
Decide devices to show the site on
Decide languages to build the website on
Prepare creative design options
Quixell.in
CONTENT GENERATION
Study google search trends
Define the SEO keywords
Decide page titles and on page content
Identify content sources
Prepare content
Quixell.in
WEBSITE BUILD OUT
Build the web pages
Integrate the content and make website SEO compatible
Run tests on various devices
Run tests for performance
Quixell.in
WEBSITE DEPLOYMENT & MAINTENANCE
Deploy the website in LIVE
Deploy the website in a Staging/backup location
Integrate Chat if needed
Do a disaster back up recovery test (critical)
Manage and maintain website
Quixell.in
top related