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If you are experiencing technical difficulties, please visit

www.CandidateProject.org/help to read frequently asked webinar tech

questions.

Welcome!We will be starting the training session shortly.

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BUILDING YOURCAMPAIGN WEBSITE

Presented by Sarah Baker,Digital Director, Candidate Project

August 2, 2012

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CandidateProject.org/academy

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OBJECTIVEOBJECTIVE

By the end of this session, you should have a basic understanding of the how to set up an effective website for your local campaign – from the logistics to the actual content.

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AGENDAAGENDADeciding to invest onlineMake a strategic planWebsite logisticsWebsite contentOther online toolsReviewQ&A

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Presenter:

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Presenter:

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Sarah BakerDigital Director, Candidate ProjectNew Organizing Institute

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What kind of online presencemakes sense for your

campaign?

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RESOURCES

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(it’s not just about the money.)

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he’s not on

doors right

now

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MAKE A STRATEGIC PLAN

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Your online strategy should ONLY exist

as a function of your campaign.

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Will it get you closer to your goal?

Will it use your resources creatively to shift power? Does it build new resources?

Will it create organizational capacity?

QUESTIONS TO ASK WHEN CHOOSING

TACTICS

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THE LADDER OF ENGAGEMENT

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INTEGRATE

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A TOOL TO SUPPORT YOUR STRATEGY:

Your Campaign Website

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CRAFTING A BASIC CAMPAIGN WEBSITE

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BUY A GOOD URL(URL = Website Address)

• MariaJohnson.com

• ElectMariaJohnson.com

• MariaforAssembly.com or MariaforHatfield.com

• Beware of time-bound URLs like MariaJohnson2012.com

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WEBSITECONTENT

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WEBSITE MUST-HAVES

Candidate Name as it will appear on the ballot

Specific office being sought

City Council District 14 v. City

Council

Date of the Election (and election type)

Vote in the Democratic Primary on Tuesday, June 26th

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SITE SECTIONS: Candidate Bio

• Keep it brief• Keep it relevant• Weave in why you’re running

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SITE SECTIONS: Voting Info

• WHEN is the election?• WHO is eligible to vote?• WHERE can people vote?Bit.ly/VIP-Google-Gadget

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SITE SECTIONS: Issues & Message

Message Tips:• Get your 'foot in the door'• 27 Words - 9 Seconds - 3 Points

(The average newspaper quote is about 30 words long, the average TV quote is about 10 seconds.)

• No more than 3 points - stay focused and on message"I think it's time to shake things up: Time to support our schools, time to clean out City Hall, and time to bring jobs back to Anytown."

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SITE SECTIONS: Issues & Message

Message Principals: • Always know your purpose/objective (Ask?)• 5 C's - Concise, Clear, Consistent, Convincing,

Contrastive• K I S S• Repetition, Repetition, Repetition

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SITE SECTIONS: Issues & Message

• Choose issues that are relevant to your community, the office you’re seeking and your message.

• Keep it brief.

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SITE SECTIONS: Online Donations

• Paypal is not a bad option for local campaigns

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You can’t use ALL the tools . . .

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QUESTIONS?CandidateProject.org/

academy