broadcast overview updated

emarsys Broadcast

The most powerful email platform on the market

Enterprise Email Marketing Solutions and Services

emarsys COMPANY PROFILE

emarsys gives us a trouble-free mechanism to send emails to a large, globally diverse user base.They are very accommodating in developing tools to meet our specific needs, allowing us to send personalized emails and monitor and analyze results

Todd Forsyth Sr. Director Relationship Marketing eBay Inc.

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emarsys send more than 500 million messages per month for eBay

About emarsys

Facts & Figures

11 Years of email marketing experience

Expert staff in London, Vienna, Munich, Berlin, Zurich,

Hong Kong and Paris

600+ customers, 8000+ active users, 50+ countries

2.5 + billion emails sent every month

No more than 18 Accounts Managers/ account

Selected Clients

emarsys Broadcast: Unique Benefits

Manual or automated

GUI API

Resp

onse

Data

Market leading email broadcasting solution

Built for virtually unlimited scalability and performance:

Import 10 million contacts in 4 minutes Send up to 7 million personalised

emails per hour per account Extensively analyse and display

response in real time

Plugs into their existing in-house data systems:

CRM, Content Management, Campaign Management, Web Analytics, ERP, etc.

Sends email campaigns in 37 languages, worldwide, in regional time zone most appropriate for customers

CRM or Other

Database Sources

Content Sources

INTEGRATION PRINCIPLES

We selected emarsys because of their strong technology offering and expertise in email deliverability. We have a member base of 2 million and need to ensure we email our Sales Reminders to the whole list in minutes not hours. Since moving to emarsys we have had the ability to accelerate our campaigns to send to everyone on the list in 15 minutes and have seen our open and click through rates greatly increase.

Tolga Tatari, Chief Technology Officer Markafoni

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Integration Example

Web

Web

Analytics

Ecommerce

Offline

Analytics

Ecommerce

Offiline

Data Warehouse

CSV

Behaviour Data

Integration example

White Label Dating

4000 + websites 3000 + profiles

Complete Automation

White Label Datin

g

Dynamic content

Dynamic content

1-to-1 content

CAMPAIGN TYPES

We were surprised how easy and quick it was to set up an automatic data import and export between our database and emarsys. It saved us time and money.

Maja Spaltenstein, Product Manager, Homegate

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UVC

Data Driven Content Integration

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$$Wishlist2$$$$ Description2$$

Unique Voucher Code

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$$Wishlist2$$$$ Description2$$

Results:

Unique open rate – 58,1% Total open rate – 128,4%

Unique click rate – 29% Total click rate – 42,8%

Wish list

Stock Level

Date from last

purchase

Data Warehouse

CRM CampaignsReengagem

entemail

Abandoned Shopping Cart

email

Last purchase

date

Category purchase

Related products

Incomplete

Purchase

Category purchase

Upsell email

Data Warehouse

Content via Interface

UNIQUE FEATURES

“emarsys helped us improve relevancy of our marketing messages and increase response rates through better targeting...32 percent increase in the email marketing ROI and 9 percent increase in sales that we have seen is largely due to the emarsys technology and support.”

Daniel Morley, Marketing Director, alpharooms.com

Automated split-run testingTest From Name, Subject Line or Banners and content, automatically with full real-time reporting

Automated Split-Run Testing

Flexible user rights managementCreate an unlimited number of customised roles with a comprehensive list of corresponding values for as many users within your company as needed.Campaign sign-off and approvalAutomatically send your ready-to-launch campaign for content and creative sign-off to a designated approver, as many as necessary.

APIAchieve full content automation, campaign creation and database synchronisation remotely.

Launch Management

emarsys Broadcast provides the industries fastest upload times for data.

A database of c. 10,000,000 can be upload in less than 5 minutes

This is an example of data imports into emarsys Broadcast with a view of the import time.

988,793 email addresses are added in 1 minute 50 seconds.

Record Speed of Data Import

Single Account to Manage Multiple Projects

Single, simple interface Totally customisable

projects domains users

– without additional cost

REPORTING AND ANALYTICS

We especially like emarsys' ability to measure campaign responses in great detail. Thus we're able to constantly improve our newsletter service and increase our click-through-rates.

Martin Unterkircher, Marketing E-Commerce,Zurich Insurance

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Reporting within the Platform

Global Inbox Deliverability Monitoring