1. The marketers platform 1CampaignsFan AcquisitionEngagementReach EngagementAdvocacyAmplificatioLoyalty nDataCommerceActivationResults.$

2. KPI orientated 2300K Play.com implementEngageSciencesFacebookFans30K Timeline J anuary 2011 J anuary 2012Play.comAmazon UK 3. Key Features& what makes us different 4. The marketers view of social 1Loyalty marketing: live3 audience database allowingsegmentation based on fanssocial graph influence andlifetime valueGlobal multi-territory2 management andtargeting forcampaigns, pagesand content.1 Campaign journeymanagement andreporting across 5. A library of campaign types 2 6. Easy campaign creation3EngageSciences allows us tocreate and manage multiplecampaigns simultaneously withlimited resourceThe mixture of campaigntypes and frequentlyrefreshed content helps tokeep users engagedChris Howard, DirectorOnline Marketing, 7. Interactive previewInteractive Preview4 I can now easily build interactive campaigns people willRachel share HawkinsOnlineMarketingPlay.com45minutes to create aInteractive preview environment allowscampaigntesting of design and functionality 8. Mobile users can participate5Facebook doesnt support tabs onWe usemobile. People are not able to interact smartURLs andwith your content and campaigns.device detection toClicking on a link in the newsfeed will serve up a mobilenot show your tab.view of your tabs 9. You know your audience 6 10. The value & activity of each fan7Being able toexecute a socialcampaign isonly thebeginningWe create a recordfor every fan whointeracts with yourcampaigns, so youcan understandwho they are overtime and theconversions theydrive amongst theirfriends. It is agoldmine of datathat can be used to 11. Publish tabs to partner pages8 The partner clicks on a link and can preview and then add the tabA uniqueactivationcode andlinkallowspartnersto addyour tabto theirFB pageIn acoupleof simple 12. Integrate the voices of fans9Integrate curated usercommentary, reactions,reviews, photos and videosfrom across Twitter, youtube,flickr, Facebook, Bazaarvoiceand many other sourcesdirectly into your pages or intoyour website Curatio n is the key. You hold the power to publish only what you want from across the social 13. A console to find & publish fans 10 1 Set up feeds that concern your campaign from across the social webMonitor, filter, find and publishto your campaign pages2 14. Publish campaigns to websites 11Publish your promotions or fan advocacy andreactions to a library of display units, such ascarousels and skyscrapers, that can beembedded across your website. Optimize whatpromotions are shown based on rules such ashighest click through or highest convertingcampaigns. 15. CMS for Facebook pages 12 16. Used to create great tabs13 1Nokia countriesbuild andmanage theirown pages usingour product2 The content andlayout of the pagesare updated regularlyin each market leading to better fan experiences 17. Design flexibility 14 The system supports the ability to launch very different page designs and styles 18. Timeline Apps 15 19. Control of data capture16Whether youneed to buildsimple formsfor datacapture orcomplexquestion andanswer quizformats,businessusers are incontrol ofwhat datathey want tocapture fromsocial mediafollowers. 20. Multi-territory flexibility17With full page localization theadministrator may clone apage from the original master,and provide an alternativelayout including differentcontent for each chosen1Full pagecountryterritory &languagelocalizationPartialpageterritory & languagelocalizationPartial page allows for an2 advanced form of territoryand languagepersonalization. It solves thecase where only a particulararea of the page needs to 21. Multi-territory flexibility 18Easily clonewhole pagesor createvariations forcampaigns,promotions orcontent thatcan betargetedbased onage,language orlocation 22. Global & sub-domain accounts19Local countries are subaccounts of the global instancewith asset sharing betweenglobal and local 23. Managing the conversation Conversation Managing the 20They monitor theFacebook andTwitter streams toPlay keep up areply to followersregular and haveconversation with implemented a helpscheduled tab on Facebook to 24. Sample campaigns 21 25. Example app 22Apps can also be deliveredwithin a tab as well as in1 canvas view. This means thatthere is no additional click toget to the app and theinteraction can all take placewithin the tab itself Non fans are asked to like the page to get access 26. Campaign Flow232Fans can now enter theirdetails and the brand willget their email opt-in Entrants are autoprompted to share apersonalized message3 27. Campaign Flow 24A refer a friend incentive is4 used as a viral mechanicand the dynamic profilewall shows the lastentrantsA big CTA is used to get people to invitefriends5 28. Flexible templates25Flexible campaign templates1 support different contentformats and designs so no twopromotions need to look thesame 29. Mr Porter 26Non fans are asked tolike the page to getaccess 30. Campaign flow 272 31. Campaign flow 282 32. Exclusive content 29Exclusivecontentpages andlocationbasedcompetitionsall helped MrPorterinteract as ahigh endbrand onFacebook. 33. Peets Coffee30The competition is posted tothe Timeline and appears asan app 34. #Do good photo contest 31 The contest uses a Pinboar d style auto layout 35. Apply filter to photo upload 32 36. Form & permissions 33After filling out the entry formfans are asked for their basicpermissions for the brandsapp 37. Share & referral incentive 34 38. Invite, view & pin! 35 39. View pin & #Do Good results 36 40. Gamification37 Our apps and campaigns are designed to provide an experience that leverages gamification principles 41. Gamification 38 42. Gamification39 After answering a defined set of questions entrants can unlock access to a prize draw 43. Gamification 40 Questions are timed and entrants are given limited lives they can use to achieve the best score 44. Gamification 41 45. Gamification 42 46. Gamification43 Dynamic face piles shows the pictures of the latest entrants with a CTA to invite friends. A next best action cross promotion takes entrants to a another 47. Asset management44Easilymanage allyour socialmarketingassets suchas images,richcomponents,forms andCSS themesin the assetlibrary Bulk upload marketing assets and assign them to campaigns 48. Multi-channel Twitter 45 49. Multi-channel - Facebook 46 50. Multi-channel - Website 47 51. Different viral mechanics48 Click the link to view this video: http://vimeo.com/33377288 52. Turn Fans into Buyers49Nokia are turning fans intobuyers with exclusiveoffers with partners thatthey are promoting throughthe Nokia FacebookpresenceNokia are running multipleoffers through the tab thatpeople can select and thenthey click through to a fluidcanvas app which isalmost full screen in 53. Turn fans into buyers Fans Into Buyers Turn50 Offers page displays a sub section of the best offers Periodic bulk upload of offers for social sales made exclusive to Facebook fans first 50% higher average order values from Facebook fans over non-fans 54. Not your everyday marketing51Nokia usedEngageSciences to run alive event on Facebookwhere they streamed a4D projection lightshowfeaturing a set bydeadmau5 at theMillbank Tower in Londonto an audience acrossthe globeCustom tabsand apps suchas the NokiaLumia Democan bemanaged viathe 55. API content submission 52 The Amazing Collective A mobile app was developed for some testers of the Nokia Lumia, where they were set daily challenges to accomplish creative tasks using the phone. The photos and video content created by this group was published to Engage through our API. This content was then curated by Nokia and the best pieces published to the Amazing Collective Page on Facebook every day. 56. Campaign results 53 Detailed campaign 1 reports looking at views, clicks, conversions, shares and invites over time Track and compare 2 referrals sources and media breakdown to see what seeding tactics drive the most conversions Reports cover aggregate 3 views of all campaigns as well as page statistics such as views and shares 57. Nokia testimonial54 Increase in fan 600%acquisition trends within three monthsCraigHepburn This platform helps companies notGlobalonly launch interactive socialpromotions but also collect and reuseDigital the best of what fans are sayingDirector, across social media. Brands can nowNokia harness the voices of advocates tohelp them drive campaign results 58. Nokia takes the lead558M Nokia implementEngageSciencesFacebookFans 900K TimelineOctober 2010 April 2012 NokiaSamsung Mobile HTC AppleSony Mobile 59. A new database for Play.com 56Because we arelaunching multipleoffers andcompetitions, we arestarting to build up adetailed picture of anew database ofcustomers that wehave gathered fromWe calculate the actualFacebook.physical amount ofpeople exposed to ouroffers and competitionsthrough the actions ofeach fan and theconversions he or shecauses.Chris Howard,Director,OnlineMarketing 60. Return on investment57500%Increase inFacebookreferredrevenue700%Increase inFacebook3000% Increase infaninteractionfans 61. Daily reach & engagement58500,000 60,000450,00050,000400,000350,000 Play.com implement40,000300,000 EngageSciences250,000 30,000200,00020,000150,000100,00010,000 50,000 00Daily Reach Daily Engaged Users 62. Becoming a loved brand59 Play.com risen to no: 2 from nowhere just a year ago Digital agency independent Social media benchmarking (Tamar Feb 2012) Play will extend leadership through rewarding social interaction targeting campaigns to higher engaged fans that share, invite and refer friends to Play.com via a social marketing loyalty program powered by EngageSciences 63. Loyalty programs 1 64. That reward influence 2EarnShareRewardProviderewards, deals and offersto people inreturn forprovidingreferralconversionsamongst theirfriends 65. Bazaarvoice integration2 Run competitions to get fans to create product reviews that are then published back into Bazaarvoice for use on your website. Coming Soon: Pull Bazaarvoice reviews into Facebook Pages to drive conversions for campaigns 66. Infographic reportsQuestions? 3Data isonly usefulif it can bemadesense of.We will take thisto a level notseen before inenterprisesoftware, providing high end designinfographic stylereports ready forthe marketer toshare across theirorganization. 67. Audience RecordsQuestions? 3 68. Audience RecordsQuestions? 3 69. Audience RecordsQuestions?3 Campaign Data Information about the campaign is broken down by source, event and conversion rates. 70. Audience RecordsQuestions? 3 71. Audience RecordsQuestions? 3 72. Audience RecordsQuestions?3 Campaig n Leads Downloadable Leads which can be integrated or merged with your existing marketing databases. 73. Audience RecordsQuestions?3 Overall Insight across platform of user involvemen t