breaking down cultural barriers on your distributed team
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Breaking down cultural barriers on your distributed
team
1. About Hugo2. Why culture matters3. Cultural challenges4. What to do?
About Hugo
2004: TRIP TO INDIA
bridge-global.com
2008 INDIA
Ekipa.co/ebooks
Ekipa.co/academy
The European Market
Why culture matters
What is “culture”?
Ideas, customs and social behaviours.
How we understand and interact with our social
environment.
Expression of our values.
Country
Group
Global vs Local
Collaborative vs CompetitiveConsultative vs Decisive
Task-oriented vs Relationship-oriented
Keeping opinions to yourself vs Voicing your opinionAgreeable vs Willing to disagree
Question authority vs Do as you’re told
Culture affects teamwork
The European Market
Cultural challenges in
distributed teams
43% of teams with 16+ locations report they never
have issues because of culture!
Survey
The more distributed the team, the more engaged the leaders
Survey
Trust is not the problem
Survey
How often do you physically (want to) meet
Poll
Miscommunication about requirements
Issue # 1
Time zones
Issue # 2
Language
Issue # 3
Different views on quality
Issue # 4
Different perception of deadlines
Issue # 5
The European Market
What to do about it?
Empathy
The culture canvas
The distributed team canvas
get in touchwww.hugomesser.com
hugo@ekipa.co@hugomesser
culture
How to manage cultural differences?
Culture canvas
Ice breakers
trainingDiscuss
‘time’
Intercultural ambassador
Team spirit
How do we become ‘one team’?
Retrospectives
Training as team
Equal input
Team canvas
Moving motivators
Gather often
How do we take a project from A to Z?
process
Agile & scrum
Active role of
PO
Proxy PO
Full team demo
Coding standards
When and how will we meet?
Communication rhythm
Meeting facilitator
Useagenda’s
Do the daily
standup
Retro: Board + actions
Knowledge transfer
How do we make everyone familiar with our product?
Productvideos
Online wiki
User talks
Tripsonshore
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