branding & marketing your school with social media: cosn

Branding and Marketing Your School With Social Media

Get Connected

We work with New Tech Network

 Theresa Shafer – Online Community Manager – Follow me: @TheresaShafer

@NewTechNetwork – Blog: TheresaShafer.blogspot.comKrista Clark – Director of Communications – Follow me @KristaMClark

– Blog: The NewTech Exchange 

Schools & Social Media

Community

• Communication• Branding &

Marketing• Inside look at

your school• Develop

Partners

Staff

• Professional Development

• Virtually attend conferences

• Connect with resources

Students

• Craft a Digital Footprint

• Connect with higher ed

• Connect with experts & resources

People are talking about you….

What are they saying?

What do you WANT them to say?

Top Two Ways Schools Communicate

WebsiteNewsletters

How The Rest of the World Communicates

Twitter

Blogs

Facebook Cell Phones

Pinterest

Email

• What is your message?• Who is your audience?

Purpose

• Website-add a blog• Already existing?

Which tools?

• What will you share?

Develop a Content Plan

Getting Started

• You and your staff?• Students?

Who?

• Educate your staff, students• Workshops for parents

Policies

• How will they know?• How did you grow?

Launch Promote Measure

Keep in MindYou can prescheduleDon’t “binge” tweet

PollsPhotos

Share articlesPhotos of Events

Read our Blog and othersConsider a school blog

Ideas

Have a School HashtagHost scheduled chats

Take your publications courses to social media

Keep Facebook Photo Albums for courses and

events

Carry your phone or iPad on walkthroughs

Tweet & FB

Pin for Parent EdCollege

PBLBullying

Cool Social Media Tools

Cool Tools

Tweetchat

Hootsuite

Topsy Twylah

Paper.li

Storify

Get ConnectedFollow us!

Like us!

Read us!

Pin us!

More Resources

[Click Picture to View Website]

• Seriously, Stop Blocking & Banning for Educators

• The Connected Educator: Leading & Learning in the Digital Age by Sheryl Nussbaum Beach

• CoSN's MAKING PROGRESS: Rethinking State and School District Policies Concerning Mobile Technologies and Social Media

• Communicating and Connecting With Social Media

• ISTE's NETS for Admin, Teachers & Students

Keep in Touch

We work with New Tech Network

 Theresa Shafer – Online Community Manager – Follow me: @TheresaShafer

@NewTechNetwork – Blog: TheresaShafer.blogspot.com – Email: Tshafer@newtechnetwork.orgKrista Clark – Director of Communications – Follow me @KristaMClark

– Blog: The NewTech Exchange  – Email: Kclark@newtechnetwork.org

@DNTHS The InterruptersAlex Kotlowitz

Napa New Tech Video Critical Friends with Hollywood Director

#PBLChatYOU choose the topics

Students chat, tooEach Tues 8pm EST

Global Social Media Projects

Arab SpringKony12

The Dragonfly Effect

#MYParty12 #KIHChem#ApexNT#LLSVC

Twitter Wins

Driver’s Ed for Twitter

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