brand you: no bull

Brand You: No Bull

Brand You: No Bull

Steve MarshallPresident, The New GroupLinfield Graduate-1986

Tom BennettDigital StrategistThe New Group

45 minutes

•Are we communicating yet?

•What is social media?

•Underlying technologies

•Brand You? How can I get started?

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What is Social Media?

Social Media is a way of

thinking...

ideas

relationships

Think Conversation

•Engage

•Interact

•Energize

•Support

•Embrace

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Social media enables...

• Listening - Gain insight, generate ideas

• Talking - Increase demand, create leadership

• Energizing - Increase action, enlist support

• Spreading - Develop best practices/ share “ownership”

Oh this is just a fad...

If Facebook were a country,

If Facebook were a country, it would be the fourth most populated place in the world.

1 out of 8 couples married in the U.S. last year met via social media.

The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Australia.

80% of companies are using LinkedIn as their primary tool to find employees.

25% of search results for the world’s largest brands are links to user-generated content

25% of Americans in the past month said they watched a short video

25% of Americans in the past month said they watched a short video

... on their phone.

Underlying Technologies

•RSS

•Feeds

•Sharing

•Blogging

•Community

RSS• Really Simple

Syndication

• Data and “Format” are separated

• Allows

• Feeds

• Data Portability

• Increased functionality

RSS• Really Simple

Syndication

• Data and “Format” are separated

• Allows

• Feeds

• Data Portability

• Increased functionality

RSS• Really Simple

Syndication

• Data and “Format” are separated

• Allows

• Feeds

• Data Portability

• Increased functionality

Tagging

Leopard

Tagging

Leopard, cat, mammal, jungle, spotted, endangered, fur, fashion

• Relies on RSS, tagging

• Search/Store/Share

• Creates communities

Sharing

Anywhere, anytime.

Community

Your clients are already there

Create your own empire

Micro-Blogging

Micro-Blogging

Micro-Blogging

Blogging

Blogging

New Seasons Market

New Seasons Market

Brand you?

The product: “you”

•Goals - define what you want

•Manifesto - say what you believe

•Differentiated - be yourself

Words to live by

•Authenic

•Transparent

•Current

Ideas that spread, win.

•Use Otaku

•Find common ground

•Ask others to help

•Make it simple

•Make it transformative (Token effect)

- Seth Godin

It’s been quite a journey...

Personal brand...

Start here:

1. Get a web-based email address. (Gmail)

2. Start a blog. (Blogger/WordPress)

3. Create a Twitter identity, really.

4. Maintain your online identity.

Blogging Options

• Hosted for youyourname.blogger.com

• Host it youself at your domainwww.mysite.com

Its a river, not an in-box

• You don’t have to read it all

• You don’t have to join it all

• Make it a habit - think sharing

• Filter, search, tag

• Learn to say NO.

Start thinking “community”

•Set priorities: know a few tools

•15-30 minutes each day

•Network, not emails

• One hour a week

• Writing a blog post

• Expand your network

• Show, don’t tell

Cocktail Party

•Listen

•Engage

•Contribute

Be a Mental Entrepreneur

•Build energy

•Enlist support

•Build a network

•Initiate/validate/migrate

•Fail fast, learn fast

Its like a new relationship

•Be nice

•Be yourself

•Be engaging

•Don’t be freaky

Twitter: @steven_marshallsteve.marshall@thenewgroup.com

Twitter: @tom_bennetttom.bennett@thenewgroup.com

Twitter: @steven_marshallsteve.marshall@thenewgroup.com

Twitter: @tom_bennetttom.bennett@thenewgroup.com