brand launch presentation from geeta

Post on 15-Sep-2014

318 Views

Category:

Business

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

Geeta's presentation about the new TVH brand, delivered to TVH staff at the Away Day 2013

TRANSCRIPT

Staff Away Day

Geeta Nanda

What?

Why?

Value?

At TVH we recognise that people are everything; that staying relevant and doing good means we need to do more, to do better, to lead the way; that every day brings change and we need to be ready. Together, let’s step up to the challenge.

Let’s continue to build creative and meaningful partnerships that raise the bar, that focus on ideas and actions, that are forward looking yet fit-for-purpose.

Let’s put ourselves in the shoes of every one of our customers. Let’s listen, collaborate and deliver. Let’s never lose sight of the bigger picture - yet continually strive to get the little things right. Let’s champion people and possibilities.

Let’s empower ourselves to step up and be heard, to be valued, to be agents of change.

This will not happen by magic. It will take work, it will take partnership and it will take you.

This is our call to arms and our pledge to each other, our sector and our society. Together we must continuously up our game to be successful yet remain true to what we believe in.

TVH. Let’s step up.

Let’s step up.

At TVH we recognise that people are everything; that staying relevant and doing good means we need to do more, to do better, to lead the way; that every day brings change and we need to be ready. Together, let’s step up to the challenge.

Let’s step up.

Setting the scene: the status quo is not an option, we need to embrace and lead change,

with people at the heart of our world

Let’s continue to build creative and meaningful partnerships that raise the bar, that focus on ideas and actions, that are forward looking yet fit-for-purpose.

Let’s step up.

It is about us AND them. Working together, in partnership with like-

minded organisations will be the engine of success

Let’s put ourselves in the shoes of every one of our customers. Let’s listen, collaborate and deliver. Let’s never lose sight of the bigger picture - yet continually strive to get the little things right. Let’s champion people and possibilities.

Let’s step up.

The people we serve sit at the heart of our world. We relate. We think small yet we imagine big.

We do good by them

Let’s empower ourselves to step up and be heard, to be valued, to be agents of change.

Let’s step up.

Without our staff as agents of change, this will be just words with no delivery. We

need to push out of our comfort zone

This will not happen by magic. It will take work, it will take partnership and it will take you.

This is our call to arms and our pledge to each other, our sector and our society. Together we must continuously up our game to be successful yet remain true to what we believe in.

Let’s step up.

This is a manifesto as much as a proposition. It will drive how we behave as much as

how we communicate

TVH. Let’s step up.

Let’s step up.

We are a challenger brand. Let’s all dive in together and

drive transformational change. Let’s be bold

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

THINKFORWARD

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Innovative & questioning

THINKFORWARD

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Innovative & questioning

Experiment; pilot and prototype

ideas

We’ll evolve as customers do

Face the future and expect

change

THINKFORWARD

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

THINK‘WE’

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Approachable & collaborative

THINK‘WE’

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Approachable & collaborative

Build partnerships and

collaborateEncourage ideas and conversation

Look for diversity of views

THINK‘WE’

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

THINKOPENLY

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Transparent & true to our word

THINKOPENLY

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Transparent & true to our word

Be clear and specific

Share when things go wrong

Tell our story, explain what we’re

doing

Give your opinion constructively

THINKOPENLY

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

THINKWITH ENERGY

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Passionate & customer focused

THINKWITH ENERGY

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Passionate & customer focused

Take risks – be bold, be brave

Stretch and challenge yourself

How can customers join in?

THINKWITH ENERGY

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

THINKWITH

COMPASSION

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Compassionate & understanding

THINKWITH

COMPASSION

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Compassionate & understanding

Every customer is a person, not just a KPI

Take the opportunity to be supportive

How does this feel for a customer?

Show appreciation for others

THINKWITH

COMPASSION

Let’s step up.

TVH | Values & behavioursB

rand

pro

posi

tion

Behavio

ura

l guid

elin

es

You

r vis

ion

of

TV

HB

ehavio

ura

l m

indse

ts

Approachable & Collaborative

Let’s work together to achieve our shared goals

Build partnerships and

collaborateEncourage ideas and conversation

Look for diversity of views

THINK‘WE’

Innovative & questioning

Question how we do things. Think ahead. Innovate.

Experiment; pilot and prototype

ideasWe’ll evolve as customers do

Face the future and expect

change

THINKFORWARD

Transparent & true to our

wordLet’s be

transparent and true to our word

Be clear and specific

Share when things go wrong

Tell our story, explain what we’re doing

THINKOPENLY

Passionate & customer focusedBe passionate about

delivering great customer service and

making things happen.

Take risks – be bold, be brave

Stretch and challenge yourself

How can customers join in?

THINKWITH ENERGY

Compassionate & understanding

Offer your time and support. Act with

empathy and understanding.

Every customer is a person, not just

a KPITake the

opportunity to be supportive

How does this feel for a

customer?

THINKWITH

COMPASSION

Let’s step up.

We can only STEP UP if we think forward, think ‘we’, think openly, thing with energy, and think with

compassion

Give your opinion

constructively

Show appreciation for

others

Tone of voice

Ourproposition

Howwe speak

Whatwe value

Howwe act

Approachable& engaging

Inviting

THINK‘WE’

Innovative& questioning

Motivating

THINKFORWARD

Transparent& true to our

word

Conversational

THINKOPENLY

Passionate& customer

focused

Inspirational

THINKWITH ENERGY

Compassionate& understanding

Considerate

THINK WITH COMPASSION

Let’s step up.

Graphic elements

Graphic device

Colour palette

Vibrant, Composed reality

Vibrant, Composed reality

Logotype

Successful twitter icons

Logotype with icon

Identity in action

top related