brand kindle

Don't Get Lost In The Crowd

Does Your Image Need Improvement? (Everything Is Marketing).

What Does Your Desk Say About You?

You Have Got To Have A Good Intro

Nothing great was ever achieved without enthusiasm

Prepare An Elevator Pitch

Invest In A Really Good Website

Give Something Meaningful Away

Always Have Copies Of Your Published Articles On Your Web Page

Have You Googled Yourself Lately

Never Underestimate The Power Of Google For Enhancing Your Credibility And Visibility

Does Your Business Card Say Anything Interesting About You

Don't Just Be A Joiner, Be A Leader

Don't Play By Yourself (Work With Others)If you have a mediocre solution and perfect implementation,

you still have a mediocre solution.

Vision without action is a daydream, action without vision is a nightmare. 

Do You Have A Written Marketing Plan

Be Aware Of Your Online Persona

Get Your Ducks In A Row (Marketing Messaging And Accountability Vs. Messaging)

Identify Repetitive Tasks And Develop Automated Systems With Fixed Fees You Can Market

Sit Next To A Stranger

Keep Your e-Communication List Private - Use "BCC"

Build Something Unique That Defines You

Consultants: Keep A Referral Log

Create And Maintain Compelling Marketing Materials

Separate The Wheat From The Chaff (Find Out Where Best Clients Found You)

There are three sides to every story, my side, your side and the truth.

What Goes Around Comes Around (Use Clients Services)

Don't Set Yourself Up For An Ethics Violation, Follow Advertising Rules

By Your Clients Some Pizza

Positioning lives in the mind of your target customer

Don't Be The Last To Know (Google Alerts)

You've Got To Be Accessible

Boot Your Worst Clients

Find The Right Clients

The three M’s of taglines: Meaningful, Motivating, and Memorable

Its OK To Boast A Bit, But Be Careful When Promoting Results

Rubber Stamp It

Use An Email Signature

The medium is not the message; the message is the message

Ask Your Clients For Suggestions (Client Advisory Committees)

Every Firm/Company Must Have A Written Marketing Plan

Don't Just Send Your e-Newsletter And Think Its Being Received, Track It (

Brainstorm For Your Community

You Cannot Have A Marketing Plan Without A Budget

Create News Your Clients Can Use

Get Your Hair Done (Get To Know The People Who Also Serve The Clients You Want To Serve)

Marketing Is A Team Sport, Don't Let Sales People "Opt Out", But Don't Expect Equal Results From All

Does your sales force know the difference between a product and a brand?

Look Successful But Not Too Much | Don't Blow Your Own Horn Too Loudly

 Don’t sacrifice brand focus for sales

Beware of the discounting minefield

Don't Ignore Future Customers Or Your Family

Don’t Exhibit At A Trade Show You Have Never Been To Before As A Delegate

Bad Publicity Stays With You

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