brainswarming: good creativity method for generating ideas for guerilla marketing
Post on 13-May-2015
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Brainswarming:
A creativity method
for generating
Guerilla-Marketing-Ideas
Brainstorming
vs.
Brainswarming
BrainstormingEstablished
1939
by Alex F. Osborn
BrainstormingBasic Idea
„Using the Brain to storm a problem“
Alle Ideas are thrown into the group without being rated
BrainstormingDisadvantage
Single persons or small groups may dominate the whole process just because they are more extroverted
BrainswarmingEstablished
~ 2010
by Tony McCaffrey
BrainswarmingBasic Idea
„Why do we need to talk in the first place?“
The problem is solved by „putting the cart in front of the horse“
All participants note their ideas on Post-It notes
BrainswarmingWait a moment!
How it is done is coming soon…
;-)
BrainswarmingAdvantage
Writing Ideas on Post-It notes includes even more shy participants
BrainswarmingSo…
…how is the process of Brainswarming working?
Brainswarming
Do not define the problem but the goal!
1
Brainswarming
Example:
Customers shall recognize fish-offer in the store´s outdoor area
1
Brainswarming
Goal is pinned on top of the Wall
2
Brainswarming
2
Customers shall recognize fish-offer in the store´s outdoor area
Brainswarming
The ressources are pinned at the bottom
3
Brainswarming
3
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff
Brainswarming
top-down-thinkers
will refine the goal and define their ideas from the top4
Brainswarming
bottom-up-thinkers
will use the ressources to start thinking about how the problems can be solved4
Brainswarming
4
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff
Brainswarming
Important rule:
Don´t talk – just write all ideas on post-it notes 5
Brainswarming
New ressources can be added on the bottom
5
Brainswarming
5
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff
Brainswarming
5 poster flyer booth stuff online social networks
Customers shall recognize fish-offer in the store´s outdoor area
Brainswarming
All collected ideas are pinned to the board
6
Brainswarming
6
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Brainswarming
Every participant sees the same ideas in front of him
7
Brainswarming
First connections between ressources and ideas on top of the board are found
7
Brainswarming
7
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Brainswarming
7
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Brainswarming
7
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Brainswarming
7
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Brainswarming
It could look
for our example… 8this way
Brainswarming
8Hang large transparents
Special booth with acquarium on it
Stuff talks to customers
contest
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Brainswarming
8
Stop customers with special sign
Pond at outdoor area
Lure customers to outdoor area
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Hang large transparents
Special booth with acquarium on it
Stuff talks to customers
contest
Brainswarming
8
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Hang large transparents
Special booth with acquarium on it
Stuff talks to customers
contest
Stop customers with special sign
Pond at outdoor area
Lure customers to outdoor area
Brainswarming
8Special booth
with
acquarium in
corridor
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Hang large transparents
Special booth with acquarium on it
Stuff talks to customers
contest
Stop customers with special sign
Pond at outdoor area
Lure customers to outdoor area
Brainswarming
8Sonderstand
mit Personal
& Aquarium
aufbauen
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Hang large transparents
Special booth with acquarium on it
Stuff talks to customers
contest
Stop customers with special sign
Pond at outdoor area
Lure customers to outdoor area
Brainswarming
8Hang poster with QR-code outside
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social networks
Hang large transparents
Special booth with acquarium on it
Stuff talks to customers
contest
Stop customers with special sign
Pond at outdoor area
Lure customers to outdoor area
Special booth
with
acquarium in
corridor
Brainswarming
So???
Brainswarming
Got interested in doing this by yourself?
Brainswarming
book guerilla-marketing
workshop
Markting macht Frisch!
Stefan Frisch
www.machtfrisch.de
info@machtfrisch.de
phone +49 911 – 977 98 301
Bloke from germany…
Markting macht Frisch!
Stefan Frisch
www.machtfrisch.de
info@machtfrisch.de
phone +49 911 – 977 98 301
all pics: Wikimedia Commons
Bloke from germany…
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