book merchandising and communication for shop opening 2015 updated may
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CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
MERCHANDISING AND COMMUNICATION BOOK FOR SHOP OPENING 2015
05/03/2015 y v e s - r o c h e r . c o m 1
INTRODUCTION
The Atelier of Botanical Beauty Concept was created in 2009. Since that, market trends,
competitors shops and customer expectation have evolved a lot and there is a huge need
for us to Revamp our shops to remain attractive while focusing on our Botanical Beauty
uniqueness
This book is dedicated to the teams which will prepare shop openings and set up shops.
It recaps all the merchandising and communication principles of the Atelier of Botanical
Beauty concept and explain you how to set up the element in shop.
It also gather tips and best practice from other countries to help you improve the shopping
experience of customer inside your shops.
In order to be in line with your markets needs and with the Brand global image, we strongly
recommend you to implement these guidelines ASAP in your existing and new POS
05/03/2015 y v e s - r o c h e r . c o m 2
CONTENTS
- INTRODUCTION
1. MERCHANDISING TERRITORY REVAMPING ENHANCEMENT
1.1 ESSENTIAL SKIN CARE
1.2 ANTI-AGING SKIN CARE
1.3 BODY CARE
1.4 PERFUME
1.5 GIFT IDEAS
1.6 PLAISIRS NATURE
2. PERMANENT COMMUNICATION
2.1 BACK OF CASH DESK
2.2 BRAND STATEMENT
2.3 PLANT FOR THE PLANET
2.4 VEGETAL WALL
2.5 BOTANICAL MAP
2.6 PRICE TAG
2.7 BEAUTY SPA
NEW
NEW
05/03/2015 y v e s - r o c h e r . c o m 3
CONTENTS
3. NEW SHOPPING EXPERIENCES
• 3.1 WOODEN LED LIGHT EQUIPPED WALL UNITS
• 3.2 ON-SHELF POP-UP SIGN
• 3.3 TESTER BAR
• 3.4 CONSULTING TABLE
• 3.5 WASH BASIN
• 3.6 TOP PRODUCTS /CUSTOMER FAVORITES RUPTURE
• 3.7a POSTER STAND
• 3.7b ANIMATION STAND
• 3.8 ANIMATION LADDER (SUN CARE LADDER)
• 3.9 DRIED PLANTS DISPLAY
4. IN-SHOP ANIMATION
4.1 ANIMATION TABLE
4.2 BEAUTY SPA
4.3 CASH DESK
5. ANNEXES
NEW
NEW
NEW
NEW
NEW
05/03/2015 y v e s - r o c h e r . c o m 4
WHY
REVAMPING = RESTAURE, RENOVATE TO OPTIMISE A PLACE
OUR OBJECTIVES :
GIVE A FRESH NEW LOOK TO THE STORE,
IMPROVE THE SHOPPING EXPERIENCE
EMPHASIZING ON OUR BOTANICAL EXPERTISE
CREATE NEW HOT AREAS IN THE SHOP
HOW TO DO IT ?
CHANGE PERMANENT COMMUNICATION
BRING STORY TELLING ELEMENTS ABOUT OUR BOTANICAL BEAUTY EXPERTISE
MAKE OUR OFFER CLEARER WITH HORIZONTAL MERCHANDISING AND LIMITED
SELECTION
BRING NEW MERCHANDISING AND NEW FURNITURE IN SHOPS
05/03/2015 y v e s - r o c h e r . c o m 11
DADO FRAMED VISUALS RECAP
PLEASE REFER TO FOLLOWING SLIDES AS PER EACH TERRITORY FOR DETAILED REFERENCES
OF VISUAL DIMENSIONS
NEW NEW
NEW
NEW
MY MARKET
MY
MARKET
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
1.1 ESSENTIAL SKIN CARE
05/03/2015 y v e s - r o c h e r . c o m 13
MERCHANDISING PRINCIPLE E as a Botanical Beauty
Expert by implementing a simple and clear
HORIZONTAL merchandising
Showcase our essential skin care product
-For customers: recommended efficient daily
routine
-For BA: easy to explain routine
05/03/2015 y v e s - r o c h e r . c o m 14
1.5m 2.5m
2m
90 cm 50 cm 50 cm 140 cm
90 cm
FACE
FACE
FACE
DADO COMMUNICATION OPTION 1
90 cm
140 cm
DO NOT place one frame above the other
DO NOT leave empty gaps between frames
3 POSSIBILITIES
05/03/2015 y v e s - r o c h e r . c o m 15
Model: 400*500mm
Vegetal: 400*400mm No.1 label
2014 results to
be coming
200*270mm
FACE
VISUAL SPECIFICATIONS
Height: 100mm
Local produce a transparent wording holder
VISUALS TO BE LOCAL PRINTED
Offset Printing on paper
Then this paper will be MATE laminated on a MDF board
(wood).
A wooden belt form the frame and gives thickness to the sides
where it is painted in white
The copyright of Hydra
Vegetal model dues
to June 2015
BROWN ACRYLIC / WOODEN- LOCAL PRODUCE
05/03/2015 y v e s - r o c h e r . c o m 16
DADO COMMUNICATION OPTION 2 NEW
Display illustration on1M unit
Offset Printing on paper
Paper will be MATE laminated on a MDF
board (wood).
A wooden belt form the frame and gives
thickness to the sides where it is painted in
white
Visual dimension: 70 x 35 cm
In case if there is difficulty to produce territory wording in brown acrylic/ wood locally . We
therefore suggest an alternative visual display as below shown => botanical visuals with the
territory name printed on it.
IT IS ALSO HIGHLY RECOMMENDED TO IMPLEMENT IN THE LIGHT BOX ON THE BACK
WALL FOR COUNTER FORMAT.
05/03/2015 y v e s - r o c h e r . c o m 17
Numbers
Kit 1,2,3
M7129
Dramatisation of the products
routine:
1. Cleansing gel & Toner
/ 2. Serum
/ 3. Cream
Elevation of the
serum bottle and
cream jar with 1
or 2 perspex
blocks M6588
Or white
communication
blocks
M6354
FRAME - PRINT
Category label
200*250mm
TOP SHELF MERCHANDISING RECOMMENDATIONS
Order materials from FR/
local sourcing
• Product territory: My Essential Skin care
•Glorification: 3-step routine of best-selling /new launch/
season range
05/03/2015 y v e s - r o c h e r . c o m 18
ON-SHELF MERCHANDISING RULE
1,5 METER
NEW
- Range organisation by benefit
- HORIZONTAL merchandising
- Product display following routine
step
-Range/star product visual
communication
05/03/2015 y v e s - r o c h e r . c o m 19
GLORIFIER
OPTION 1 : ORDER FORM FRANCE M7622 = 5* Glorifier
Kit price: about EUR. 45
OPTION 2 : LOCAL PRODUCTION
05/03/2015 y v e s - r o c h e r . c o m 20
M7622
Set of 5 Glorifier Holders
1. Place the easel communication in the
easel of the holder. (Place an other one
on the back if you have a doble sided
linear. )
2. Bend the dressing
communication. Place it on
the interior part of the base.
3. Put the above part. Insert the easel. 4. Place testers :
1 Cleaner / 2 Toner / 3 Cream
COMMUNICATION RUNNER
For 1M and 1.5 M essential skin care units
M7644
Communication medium
for top chest tray
1. Choose the white chest tray where you are
going to place the communication medium.
Check sizes fit. Then take off the yellow strip
of the.
2. Stick it on the front part of the chest tray.
3. Place the communication
For all ATELIER configurations :
GLORIFIER INSTRUCTION
05/03/2015 y v e s - r o c h e r . c o m 21
GLORIFIER
M387Q Easel HYDRA
24 x 15 cm
M389Q Easel NUTRITIVE
24 x 15 cm
M391Q Easel ACTIVE
SENSITIVE
24 x 15 cm
M393Q Easel SEBO
24 x 15 cm
M388Q Dressing HYDRA
21 x 3.5 cm
M390Q Dressing NUTRITIVE
21 x 3.5 cm
M392Q Dressing ACTIVE
SENSITIVE
21 x 3.5 cm
M394Q Dressing SEBO
21 x 3.5 cm
M395Q Dressing PURE SYSTEM
21 x 3.5 cm
Box on the Top Stocker
ACTIVE SENSITIVE
46 x 6.5 cm
M396Q Easel PURE SYSTEM
24 x 15 cm
< ! > IF YOU HAVE A DOUBLE SIDED LINEAR, THINK TO PUT 2 EASELS
COMMUNICATION IN THE RANGE HOLDER : ONE FRONT, ONE BACK.
TO INSERT IN THE
COMMUNICATION MEDIUM
STUCK ON THE
FRONT CHEST TRAY.
FROM
2 UNITS
LESS
than
2 UNITS
VISUAL COMMUNICATIONS
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
1.2 ANTI-AGING SKIN CARE
05/03/2015 y v e s - r o c h e r . c o m 23
MERCHANDISING PRINCIPLE Focus on our active ingredient +
our scientific research through story telling.
Have simple and clear merchandising
- For customers: visible range benefits
- For BA: easy to explain the routine
05/03/2015 y v e s - r o c h e r . c o m 24
DADO COMMUNICATION OPTION 1 1.5m 2.5m
2m 3m
90 cm 50 cm 50 cm 140 cm
90 cm 90 cm 90 cm 140 cm
FACE FACE
FACE
4 POSSIBILITIES
FACE
05/03/2015 y v e s - r o c h e r . c o m 25
Model: 400*500mm
Local adaptation
Vegetal: 400*400mm
No.1 label
200*270mm
2014 results to be
coming
VISUALS TO BE LOCAL PRINTED
MERCHANDISING SPECIFICATIONS BROWN ACRYLIC / WOODEN- LOCAL PRODUCE
Height: 100mm FACE
Local produce a transparent wording holder
Offset Printing on paper
Then this paper will be MATE laminated on a MDF board
(wood).
A wooden belt form the frame and gives thickness to the sides
where it is painted in white
OPTION 1
05/03/2015 y v e s - r o c h e r . c o m 26
DADO COMMUNICATION OPTION 2
Display illustration on 1M unit Visual dimension: 70 x 35 cm
NEW
Offset Printing on paper
Paper will be MATE laminated on a MDF
board (wood).
A wooden belt form the frame and gives
thickness to the sides where it is painted in
white
In case if there is difficulty to produce territory wording in brown acrylic/ wood locally . We therefore suggest an
alternative visual display as below shown => botanical visuals with the territory name on it.
AND IT IS ALSO HIGHLY RECOMMENDED TO IMPLEMENT IN THE LIGHT BOX ON THE BACK WALL FOR
COUNTER FORMAT.
ANTI-AGING SKINCARE
Visuals for the New serum
vegetal will be updated
05/03/2015 y v e s - r o c h e r . c o m 27
TOP SHELF MERCHANDISING • Product territory: My Anti-Aging Skin Care
• Key message : 50 years knowledge in Botanical Beauty
• Glorification : Serums/ new launch/ best seller of a range
Category label
200*250mm
Reason to believe
200*200mm
Beaker M7192
+
Green Tea or
Green Lemon
Shower
Gel
Kit of 3
Vases M7319
+
FABRIC (NO
PLAS TIC)
green plants
Open white
rectangular
display boxe Small
Size
M6988
+
3 serums
Elixir 7.9
or
3 Cream Jars
Anti Âge Global
(1 Day/ 1 Dry Skin
/ 1 Night)
Offset Printing on paper
Then this paper will be MATE laminated on a MDF
board (wood).
A wooden belt form the frame and gives thickness
to the sides where it is painted in white
Order materials from FR/
local sourcing
05/03/2015 y v e s - r o c h e r . c o m 28
GLORIFIER
OPTION 1 : ORDER FORM FRANCE M7377 = 6* GLORIFIER PRICE: about EUR 76
OPTION 2 : LOCAL PRODUCTION
05/03/2015 y v e s - r o c h e r . c o m 29
GLORIFIER
Serum
side
Eye cream
side
M5533
1. Place the easel communication (p. 2) in
the easel of the holder. Place an other one
on the back if you have a doble sided linear.
2. Bend the dressing communication.
Place it on the interior part of the
base. Then, the exterior part.
3. Place the podium on the base hole. The
podium hole must be on the left. Be careful
to the side of the podium. 4. Insert the easel. Place testers :
Serum or eye / Day / Night cream
For all ATELIER configurations :
M7377
Set of 6 Anti-Aging
Glorifier Holders For White Botanical : M7621 Set of 1 range holder
INSTRUCTION
05/03/2015 y v e s - r o c h e r . c o m 30
GLORIFIER
M313M Easel OVALE LIFTING
24 x 15 cm
M315M Easel SV ECLAT
24 x 15 cm
M317M Easel SV FERMETE
24 x 15 cm
M369W Easel WHITE BOTANICAL
24 x 15 cm
M385Q Easel AAG
24 x 15 cm
M339M Easel ELIXIR 7.9
24 x 15 cm
M385T Dressing OVALE LIFTING
21 x 3.5 cm
M386T Dressing SV ECLAT
21 x 3.5 cm
M387T Dressing SV FERMETE
21 x 3.5 cm
M370W Dressing WHITE BOTANICAL
21 x 3.5 cm
M388T Dressing AAG
21 x 3.5 cm
M390T Dressing ELIXIR 7.9
21 x 3.5 cm
< ! > IF YOU HAVE A DOBLE SIDED LINEAR, THINK TO PUT 2
EASELS COMMUNICATIONS IN THE RANGE HOLDER :
ONE FRONT, ONE BACK.
M386Q Plot SERUM AAG
6 x 19.4 cm
TO INSERT IN A
SIGNAGE HOLDER
M6919
VISUAL
COMMUNICATION
05/03/2015 y v e s - r o c h e r . c o m 31
TRESTLE FOR SMALL FORMAT POS NEW
Code: M360G Code: M339C Code: M352C_GB
Local adapt texts
05/03/2015 y v e s - r o c h e r . c o m 32
GLORIFIER
2015 SERUM VEGETAL
< ! > IF YOU HAVE A DOBLE SIDED LINEAR, THINK TO PUT 2
EASELS COMMUNICATIONS IN THE RANGE HOLDER :
ONE FRONT, ONE BACK.
NEW
M326G Easel ANTI WRINKLE + FIRMNESS
24 x 15 cm
M327G Dressing ANTI WRINKLE + FIRMNESS
21 x 3.5 cm
M328G Easel ANTI WRINKLE + LIFTING
24 x 15 cm
M329G Dressing ANTI WRINKLE + LIFTING
21 x 3.5 cm
M324G Easel ANTI WRINKLE + RADIANCE
24 x 15 cm
M325G Dressing ANTI WRINKLE + RADIANCE
21 x 3.5 cm
M330G EaselL NEW
25 x 15 cm
TO INSERT IN THE EASEL
OF EACH AXIS HOLDER,
BEHIND THE AXIS EASEL
COMMUNICATION.
05/03/2015 y v e s - r o c h e r . c o m 33
TRESTLE FOR SMALL FORMAT POS
M337G ANTI WRINKLE + LIFTING
M339G ANTI WRINKLE + FIRMNESS
M341G ANTI WRINKLE + RADIANCE
2015 SERUM VEGETAL
NEW
Local adapt/summarized texts in the frame
05/03/2015 y v e s - r o c h e r . c o m 34
ON-SHELF MERCHANDISING RULE WITH NEW SV 2 meters
NEW
- Range organisation by benefit
- Horizontal merchandising
- Product display following
routine order
- Add UV block in whitening
range
05/03/2015 y v e s - r o c h e r . c o m 35
SKIN CARE PERMANENT MATERIALS RECAP Glorifier /
Communications
Holders
Top shelf Materials Specific products display
Materials
Other
Material
Ess. Skin Care Ranges holder
Kit of 5
M7622
Anti-Age Range Support Kit of 6
M7377
Inclined trestle holder
M4828
Kit of 1 M7621
Pure System Patch Display
Rack
M6575
Display Rack for Flash
Radiance Vials
M6518
Display Rack for 250ml Jars
M3281
Sebo Vegetal
corrector
holder
M7682
kit of 4 eye care tester product jars
M7946 NEW
kit of 4 eye care stock product
display M7947
Lipbalms display M7936
White display box for
under-shelf boxes
M5511
Kit of 3 square perspex boxes
M7341
Tray Service M7389
Large and Small « New » Plinth M207_VL (kit 6) & M208_VL (kit 5)
Communication medium M7644
Kit of 1 square +
4 small perspex
boxes
M6377
Numbers Kit 1,2,3
M7129
Kit of 4 perspex
product
glorifier blocks
M6588
Kit of 3 Vases M7319
Kit of 2 open white
rectangular
display boxes M6988
Green Adianthum M7943
Bear Grass M7944
Green Gynerium M7945
Becher M7192
Order from France /
Local sourcing
NEW NEW
NEW
NEW NEW
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
1.3 BODY CARE
05/03/2015 y v e s - r o c h e r . c o m 37
MERCHANDISING PRINCIPLE
Clarify our offer as body care and hair care
expert
Have simple and clear merchandising
showing our different categories : slimming,
botanical body care , hand & foot care and
botanical Hair care
Dedicate a full display for our Hair care
offer, highlighting our star products on the
shelf
05/03/2015 y v e s - r o c h e r . c o m 38
DADO COMMUNICATION OPTION1 1.5m 2.5m
2m 3m
90 cm 50 cm
90 cm 90 cm 90 cm 140 cm
HAIR BODY
BODY HAIR
90 cm 140 cm BODY HAIR
BODY HAIR
4 POSSIBILITIES
05/03/2015 y v e s - r o c h e r . c o m 39
VISUALS TO BE LOCAL PRINTED
MERCHANDISING SPECIFICATIONS
Model: 400*500mm
Vegetal: 400*400mm
BROWN ACRYLIC / WOODEN- LOCAL PRODUCE
Height: 100mm BODY
HAIR Local produce a transparent wording holder
Offset Printing on paper
Then this paper will be MATE laminated on
a MDF board (wood).
A wooden belt form the frame and gives
thickness to the sides where it is painted in
white
OPTION 1
05/03/2015 y v e s - r o c h e r . c o m 40
DADO COMMUNICATION - OPTION 2 NEW
Display illustration on1M unit Visual dimension: 70 x 35 cm
Offset Printing on paper
Paper will be MATE laminated on a MDF
board (wood).
A wooden belt form the frame and gives
thickness to the sides where it is painted in
white
Vegetal: 400*400mm
If you have 0,5M body care unit, we
suggest to display below visual
In case if there is difficulty to produce territory wording in brown acrylic/ wood locally . We therefore suggest
an alternative visual display as below shown => botanical visuals with the territory name on it.
And IT IS HIGHLY RECOMMENDED TO IMPLEMENT IN THE LIGHT BOX ON THE BACK WALL FOR
COUNTER FORMAT.
BOTANICAL BODY
CARE
BOTANICAL BODY CARE
05/03/2015 y v e s - r o c h e r . c o m 41
TOP SHELF MERCHANDISING • Product territory: My body care / My hair care
• Key message : hair care and slimming products
•Glorification : Best seller range
Category label 200*250mm
Reason to believe 200*200mm
My hair care
My body care
Category label 200*250mm
Reason to believe 200*200mm
Slate Labels to be planted Set of 8
M4046
Cylindrical Plinths
Set of 7 M7130
Wooden wedges Set of 3
M7361
+ LOCAL SOURCE REAL DRY
SEEDS
Offset Printing on paper
Then this paper will be MATE laminated on
a MDF board (wood).
A wooden belt form the frame and gives
thickness to the sides where it is painted in
white
Order from FR/ local
sourcing
VISUALS TO BE UPDATED
05/03/2015 y v e s - r o c h e r . c o m 42
GLORIFIER
OPTION 1 : ORDER FORM FRANCE M6919 WHITE STRIP SIGNAGE HOLDER SET OF 2 PRICE: about
EUR 10.5 OR LOCAL PRODUCTION
OPTION 2 : LOCAL PRODUCTION
05/03/2015 y v e s - r o c h e r . c o m 43
SEGMENT SIGNAGE
M602V M603V M604V M605V M607V
M609V
M610V M613V
M615V
HAIR CARE
BODY CARE
NEW
VISUAL COMMUNICATION
M6919 SET OF 2
M379G
SUN CARE
M373G
NOURISHING M375G
HYDRATING
M377G
TARGETED SLIMMING
M378G
TARGETED CARE
05/03/2015 y v e s - r o c h e r . c o m 44
MERCHANDISING RULE
NEW
- Add segment signage for best seller ranges
- Testers in the wooden box displayed in the middle and change the cap of the tester to pump (ref: 42906)
-
- Horizontal merchandising
Alternative
display of stock
with the basket
SM
OO
TH
ING
05/03/2015 y v e s - r o c h e r . c o m 45
NECESSARY MATERIALS FOR BODY/HAIR CARE Communications
Holders
Order from France /
Local sourcing
Top shelf Materials Other
materials
Specific Products
Display material
White strip signage holder Set of 2
M6919
Price-label holders
M5507
Inclined trestle holder
M4828
Set of 5 Large « New » Plinths M208_VL
Set of 6 Small
« New »
Plints M207_VL
White display box for under-shelf boxes
M5511
Perspex Jar Kit of 3
M7341
Display Rack for 50ml Jars M6523
Display Rack for 150ml Jars M5868
Perspex holder for anti-hair loss
treatment
M6501
Kit of 1 square + 4 small perspex boxes
M6377
Wooden wedges Set of 3
M7361
Slate Labels to be planted Set of 8
M4046
White Liquid Chalk Marker
Set of 2
M4051
Cylindrical Plinths Set of 7
M7130
PS: local sourcing Shea nuts and Oats sprigs
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
1.4 WOMEN PERFUMES & MEN
05/03/2015 y v e s - r o c h e r . c o m 47
MERCHANDISING PRINCIPLE
Enhance our exclusive, elegant and sophisticated
fragrances developed by great French perfumers
Create a complete perfume area including MAJ
Make our display more modern and elegant
Enhance and simplify the testing experience
Give more space to Perfume and EDT versus
derivate products
05/03/2015 y v e s - r o c h e r . c o m 48
PDADO COMMUNICATION OPTION 1
90 cm 50 cm
1.5m
50 cm 140 cm
2.5m
90 cm 90 cm
2m
90 cm 140 cm
3m
FRAGRANCES FRAGRANCES
FRAGRANCES FRAGRANCES
4 POSSIBILITIES
FRAGRANCES
05/03/2015 y v e s - r o c h e r . c o m 49
VISUALS TO BE LOCAL PRINTED MERCHANDISING SPECIFICATIONS
Model: 400*500mm
Vegetal: 400*400mm
BROWN ACRYLIC / WOODEN- LOCAL PRODUCE
Height: 100mm
FRAGRANCES
Local produce a transparent wording holder
Offset Printing on paper
Then this paper will be MATE laminated on a MDF board
(wood).
A wooden belt form the frame and gives thickness to the
sides where it is painted in white
OPTION 1
Model:
400*500mm
Vegetal:
400*400mm
Visuals for the Men unit from 1M
M310H 200x200mm
Trestle on
0,5m unit
05/03/2015 y v e s - r o c h e r . c o m 50
DADO COMMUNICATION - OPTION 2 NEW
Display illustration on1M unit
Offset Printing on paper
paper will be MATE laminated on
a MDF board (wood).
A wooden belt form the frame and
gives thickness to the sides where it
is painted in white
Visual dimension:
70 x 35 cm
In case if there is difficulty to produce territory wording in brown acrylic/ wood locally . We therefore suggest
an alternative visual display as below shown => botanical visuals with the territory name on it.
And it is also highly recommended to implement in the light box on the back wall for counter format.
05/03/2015 y v e s - r o c h e r . c o m 51
TOP SHELF MERCHANDISING
• Product territory: My Perfume
• Key message : creation of 1 perfume
•Glorification : Best seller perfume/ new
launch
Category label 200*250mm
Reason to believe
200*200mm
Set of1 glass bell + cupel M7196
Kit of 4 perspex product glorifier blocks
M6588
Set of 10 Perspex
display plinths M2200
FABRIC ROSE PETALS
Reason to believe for furniture 2
200*200mm
Offset Printing on paper
Then this paper will be MATE laminated on
a MDF board (wood).
A wooden belt form the frame and gives
thickness to the sides where it is painted in
white
Order materials from FR/
local sourcing
05/03/2015 y v e s - r o c h e r . c o m 52
GLORIFIER
OPTION 1 : M6512 TESTER DISPLAY SET OF 2 PRICE: about EUR 12.6
M164_VL
OPTION 2 : LOCAL PRODUCTION
ORDER FROM FRANCE
05/03/2015 y v e s - r o c h e r . c o m 53
GLORIFIER
M391I-CH
M381I-CH M388I-CH
M383I-CH M396S-CH M399S-FS
M369U-CH
M365L-VG
M300T-FS
M364L-CH
M334Q-CH M363L-CH M332Q M702 M701
VISUAL COMMUNICATION
M363A new M342N new
M399G new
05/03/2015 y v e s - r o c h e r . c o m 54
GLORIFIER
M358U-FS M359U-FS
VISUAL COMMUNICATION
M303H NEW M304H NEW
Nature Men
segment stickers
M327H NEW
05/03/2015 y v e s - r o c h e r . c o m 55
MERCHANDISING RULE 2M + 0,5M MEN UNIT
NEW
- Horizontal merchandising
- Ranges organisation based on prices/sales
- Tester on the middle of shelf, complementary products on the both sides
For small women
fragrances units
recommend to
display 4 Top
scents of UMJ on
one shelf.
05/03/2015 y v e s - r o c h e r . c o m 56
NECESSARY MATERIALS FOR BODY/HAIR CARE Testing
Material Top shelf Materials
Other
materials Tester Holder
Set of 6 Small
« New »
Plints M207_VL
PS : local sourcing Rose Petals
Kit of 2 testing strip holders M7323
Kit of 1 tray + 1 testing strip holder
M7324
kit of 4 eye care tester product jars
M7946
Kit of 2 tester display units
M6512
« Tester » plaque Set of 2
M164_VL
Kit of 2 behind-the-till display trays
M5528
kit of 4 eye care stock product
display M7947
Kit of 1 black + 1 white display box M5530
Set of 10 Perspex display plinths
M2200
Kit of 4 perspex product glorifier blocks
M6588
Set of 1 glass bell M7196
Order from France /
Local sourcing
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
1.5 GIFT IDEAS With the growing demanding of gift sets in local
practices in terms of the on-shelf display and 2015 YR Beauty Box a new and qualitative gift set
05/03/2015 y v e s - r o c h e r . c o m 58
ON-SHELF MERCHANDISING IDEA Possibility 1: display the gift set at the end of product as per range or top stocker
Possibility 2: dedicate a 0,5 m -1m unit in between PN and women perfume as Gift Ideas unit
Possibility 3: display gift ideas on the gift wrapping table, or other animation furniture
Possibility 1
Possibility 2
Possibility 3
05/03/2015 y v e s - r o c h e r . c o m 59
DADO MERCHANDISING SPECIFICATION
GIFT
FRAME - PRINT
Model: 400*500mm
BROWN ACRYLIC / WOODEN-
LOCAL PRODUCE
GIFT
Local produce a transparent wording holder
Height: 100mm
Offset Printing on paper
Then this paper will be MATE laminated on a MDF board
(wood).
A wooden belt form the frame and gives thickness to the
sides where it is painted in white
05/03/2015 y v e s - r o c h e r . c o m 60
-To offer an qualitative alternative for traditional wrapped gift set
-To extend and capitalize the gift-giving culture to meet the growing demanding in
local market
2015 BEAUTY BOX NEW
05/03/2015 y v e s - r o c h e r . c o m 61
WRAPPING TECHNIQUES
Fill-in the box with
cellophane
place in 2 pieces of
Silk paper on the
cellophane and cross
them
Add in leaflet
(optional)
STEP 1 STEP 2 STEP 3
STEP 4 STEP 5 STEP 6
Put in products Close the box with transparent case
Necessary compositions
- 2015 YR branded box
(ordering from France:
ref:58151) or local sourcing
- Colored silk paper
- Transparent cover (local
printing)
- Ribbon and gift card label
- Product leaflet (optional)
- GWP (optional)
05/03/2015 y v e s - r o c h e r . c o m 62
BEAUTY BOX WRAPPING DEMONSTRATION
Sliding Knot (pratical for closing the box) STEP 7
STEP 8
Slip the box into
the cover
STEP 9
Stick removable price label
on to the transparent case
STEP 10
After payment, BA removes
the label and close the box
with the knot on the left in
order not to cover the YR
logo on the bottom right of
the box
05/03/2015 y v e s - r o c h e r . c o m 64
Transparent case for HYGIENE BOX
M367N
54,1 x19cm
Transparent case for WOMEN FINE
FRAGRANCES BOX
M368N 54,1 x19cm
Transparent case for FRESH FRAGRANCES BOX
M369N
54,1 x19cm
Transparent case for MEN BOX
M367N
54,1 x19cm
Transparent case for BODY BOX
M367N
54,1 x19cm
Gift card M381N
COMMUNICATIONS LOCAL PRINTING
05/03/2015 y v e s - r o c h e r . c o m 65
M834N
Local adapting & finalizing
2015 BEAUTY VOUCHER DESIGN IDEA
you could put voucher in
the box to retain
customers loyalty and
provoque them come
back to the shop
05/03/2015 y v e s - r o c h e r . c o m 66
CLASSIS WRAPPING TECHNIQUE - with a open container or basket,
- recommended for PN range
STEP 1 STEP 2
STEP 3 STEP 4 STEP 5
Necessary compositions
• Open gift container /basket
• Cellophane
• Rubber band
• Scissors
• Colored Ribbon
• Scent label
Scent label ideas
M7569
M306W
05/03/2015 y v e s - r o c h e r . c o m 68
INFO: The removable part dedicated to arrangement of
wrapping materials can be ordered from France ( ref: MA322)
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
1.6 PLAISIRS NATURE
05/03/2015 y v e s - r o c h e r . c o m 70
1. MERCHANDISING RECOMMENDATIONS FOR THE DIFFERENT CONFIGURATIONS
05/03/2015 y v e s - r o c h e r . c o m 71
OPTION 1: You have space in PERFUME for UMJ
-> place UMJ within perfume territory
-
-> place UMJ on unit 3
-> Place JDM on the ladder or on 0.5 standard unit
MY MARKET: 3 POSSIBLE Configurations
2 UNITS
3 UNITS
4 UNITS
UMJ: Un Matin au Jardin
JDM: Jardins du Monde
PN: Plaisirs Nature
KDO: Gifts unit
O
P
T
I
O
N
A
L
O
P
T
I
O
N
A
L
You have 2 options for the
middle of the 2 PN units:
OPTION1; Animation area
OPTION 2: Testing area
Unit 3
Unit3
unit3
05/03/2015 y v e s - r o c h e r . c o m 72
Vertical Merchandising by fragrance -> organize your best flavor around the middle
area/ alternate white colors and the other
Horizontal Merchandising by product type
FRAGRANCE 1 FRAGRANCE 2 FRAGRANCE 3 FRAGRANCE 4 FRAGRANCE 5 FRAGRANCE 6
Eaux de toilette
400 ml shower gel
Body lotion
Best sales at
these levels
PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING
Mini-products:
bath pearls, soap,
50 ml bath/shower gel
1
4
5
6
7
8
9
2
TESTING
AREA
05/03/2015 y v e s - r o c h e r . c o m 73
PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING 2 UNITS
05/03/2015 y v e s - r o c h e r . c o m 75
PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING- OPTION 1 3 UNITS: 2 PLAISIRS NATURE DISPLAY UNITS + 1 TRAFFIC UNIT
rupture
NOTE: Un Martin Au Jardin is sorted in Perfume territory
05/03/2015 y v e s - r o c h e r . c o m 76
PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING OPTION 2 3 UNITS: 2 PLAISIRS NATURE DISPLAY UNITS + 1 UMJ UNIT
Rupture
With JDM
NOTE: the ladder is entirely dedicated to JDM
GIFT SET
05/03/2015 y v e s - r o c h e r . c o m 77
We recommend you to dress up the stairs of the testing area in a eye-catchy color,
i.e. Orange/Yellow. This is to highlight the testing area when the consumers standing in
front of the unit or the traffic walking toward the shop
05/03/2015 y v e s - r o c h e r . c o m 79
JDM DADO
BATH
FRAME - PRINT
Model: 400*500mm
BROWN ACRYLIC / WOODEN-
LOCAL PRODUCE
BATH
Local produce a transparent wording holder
Height: 100mm
Offset Printing on paper
Then this paper will be MATE laminated on
a MDF board (wood).
A wooden belt form the frame and gives
thickness to the sides where it is painted in
white
05/03/2015 y v e s - r o c h e r . c o m 80
PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING 1M DISPLAY UNIT - PN
OR
4 fragrances. Here Olive
Oil and Oats share a
vertical display
But as it is the 2 best
fragrance is Asia it is
better to make 1
descend with each
fragrance
3 fragrances
1 fragrance per
vertical display
MY MARKET
05/03/2015 y v e s - r o c h e r . c o m 82
PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING DISPLAY MATERIAL
Wire mesh pot
Wire mesh basket
Wire mesh basket
Small wooden crate
Large wooden crate
Small zinc bucket
Zinc flower box
tilted forwards
on wooden
wedge
Fragrance box
1
4
5
6
7
8
9
2
05/03/2015 y v e s - r o c h e r . c o m 83
NECESSARY MERCHANDISING MATERIAL NEW DISPLAY MATERIAL EXISTING DISPLAY MATERIAL
Round leaning basket M7359
Small zinc bucket M7360
Fragrance box
M7328
Zinc flower box
M4058
Leaning wall basket M5561
Wire mesh pot
M7363
Wooden wedge
M7361
Kit comprising 1
small + 1 large box
M7362
Small wooden crate M5553
Large wooden crate
M5554
Small zinc shelf
M6336
Large zinc shelf
M6337
S-shaped hook
M6561
Price label holder
M6562
These items are available from Merch Oder and may
be re-ordered if necessary
To re-check
With the material
book
05/03/2015 y v e s - r o c h e r . c o m 84
SUPPLIED KITS
FRENCH LABEL
ENGLISH LABEL
MATERIAL CODE
INCLUDED BASKET
SMELL BOX
SMALL ZINC CONTANIER
ZINC OVOID BASKET
WOODEN WEDGE
2 WOODEN CRATES (LARGE & SMALL)
WIRE MESH BASKET
WIRE MESH CONTAINER
WOODEN CRATE (SMALL SIZE)
WIRE MESH CONTAINER
Below materials you ordered has been received at logistic platform on week 14
05/03/2015 y v e s - r o c h e r . c o m 86
NEW PERMANENT COMMUNICATION MATERIAL
Framed fruit photos Fragrance slates
M322J M323J
M324J M325J
M326J M327J
M328J M329J
M318J
MY
MARKET
M320J
M321J
M330J M331J
M332J M333J
M334J M335J
M336J M337J
Gift units
Display card and show card
To be printed on the same material as before
English text:
MY MARKET
English Text:
GFIT IDEAS
English text:
Organic
Raspberry
English text:
Yellow Peach
English text:
Blackberry English text:
Organic Vanilla
English text:
Malaysian
Coconut
English text:
Organic Oats
English text:
Olive Oil English text:
Strawberry
05/03/2015 y v e s - r o c h e r . c o m 87
NEW PERMANENT COMMUNICATION MATERIAL
M339J Sheet of card labels
for the EDT tester
M341J Sheet of card labels for the
fragrance box tester
M342J Sheet of card labels for the
bath and shower gel
M343J Card labels for body lotion tester
M347J Sheet of card labels for
pump
Try Me
English text: Open
and smell
English text: Try Me
Price tag
for pump
Card label for mini
English text: botanical
cleansing base
English text:
Formulas are easily
biodegradable
05/03/2015 y v e s - r o c h e r . c o m 88
4. INSTRUCTIONS FOR USE OF THE DISPLAY AND COMMUNICATION MATERIAL
05/03/2015 y v e s - r o c h e r . c o m 89
INSTRUCTIONS FOR USAGE of THE DISPLAY AND COMMUNICATION MATERIAL
Display cards and framed fruit photos Glorifiers + Slates
Arrange products from
the corresponding
fragrance range in the
basket, and wedge
them with brown
wrapping paper
(M6417)
Hang the display
card on the basket
using two S-shaped
hooks (M6561)
on to the highest bar of the unit.
05/03/2015 y v e s - r o c h e r . c o m 90
The fragrance box Zinc flower boxes and wooden wedges
Small zinc buckets
holder on the front of the
box.
Stick the label ref.
M340J on the inside of
the box. Cut some
slivers of soap and put
them in the fragrance
box.
The zinc bucket is used for
bath cubes and fruit jelly lip
glosses (vanilla & raspberry)
It is also used to
display EDT
testers. In this
case, stick the
label ref. M339J
on the bucket
Slivers of soap
Use the wooden wedge ref. M7361 to
tilt the box, and fill it with small bottles
of body lotion
INSTRUCTIONS FOR USAGE of THE DISPLAY AND COMMUNICATION MATERIAL
05/03/2015 y v e s - r o c h e r . c o m 91
Pumps and small mixed bags
Card label for body lotion tester
Price labels and hooks
Card label for shower and bath gel
Use an S-shaped hook
to attach the card
labels ref. M342J to
the large wooden
boxes.
Fold the card label ref. M343J
and place it under the 400ml
tester bottle of body lotion.
The perforated price labels are hung using
the S-shaped hooks. Non-perforated labels
are displayed using the price label holder
ref. M6562
The kit ref. M7362 has large wooden boxes used for small
mixed bags, and small boxes for pumps.
Fix the labels ref. M347J to the holder ref. M5507
Test me !
INSTRUCTIONS FOR USAGE of THE DISPLAY AND COMMUNICATION MATERIAL
05/03/2015 y v e s - r o c h e r . c o m 92
5. MIDDLE AREA: 2 OPTIONS
middle of the 2 PN units:
OPTION1: Animation area
OPTION 2: Testing area
05/03/2015 y v e s - r o c h e r . c o m 93
OPTION 2: TESTING AREA
ROLE: dedicate to be served as a central
zone where hands will touch toward testing products
MERCH RULE:
•Enable to place a choice in terms of the markets of the following products:
- Exfoliant pots and open silky Body Cream - Body lotion (with pump)
-Hand cream •To Provide cottons in zinc pots, spatulas,
micellar water / alcoholic hydro solution
05/03/2015 y v e s - r o c h e r . c o m 94
NECESSARY MERCHANDISING MATERIALS
1 Black tray for the top of stocker
M5530
3 wooden blocs in small
model
Animation table Kit
M5513
1 White testing tray (back)
Animation table Kit
M5513 Small and medium zinc
buckets M4055 (6 sets)
and M4054 (6 sets )
SLATE TESTING:
- Big slate with wooden contour to
purchase locally
Wall inclined basket M5561
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
2.1 BACK OF CASH DESK (2015 VERSION)
05/03/2015 y v e s - r o c h e r . c o m 98
COMMUNICATION FOCUSING ON THE EFFICACY OF THE BOTANICALS
05/03/2015 y v e s - r o c h e r . c o m 99
BACK OF CASH DESK VISUAL
Visual 1
Gacilly
40 x 60 cm
OR
60 x 80 cm
Visual 2
Botanical
Beauty +
Loyalty card
40 x 60
OR
60 x 80 cm
Visual 1
1 commitment
40 x 60 cm
OR
60 x 80 cm
Visual 2
Gacilly
40 x 60
OR
60 x 80 cm
Visual 3
Botanical
Beauty +
Loyalty card
40 x 60
OR
60 x 80 cm
NEW VISUAL FOR ALL SHOPS GENERATION : only 1 visual TO BE ADAPTED TO AVAILABLE SPACE
4G
5G
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
2.2 BRAND STATEMENT
05/03/2015 y v e s - r o c h e r . c o m 101
Botanical beauty explanation
BRAND STATEMENT
On a pillar
Width =1M On a pillar
Against the wall
05/03/2015 y v e s - r o c h e r . c o m 103
A TRUE STORY
380mm X 110mm
YR LOGO
800mm X 175mm
MR YVES ROCHER
600mm X 290mm
FRANCE MAP
260mm X 300mm
BOTANICAL BEAUTY...
550mm X 110mm
HARVEST
340mm X 315mm
RESEARCHER
330mm X 300mm BOTANICAL BEAUTY
370mm X 650mm
PRINT IN FRAME + HANG ON / STICK ON THE BOARD
VISUAL COMMUNICATION
05/03/2015 y v e s - r o c h e r . c o m 104
BOTANICAL BEAUTY
Botanical expertise, developed by Yves Rocher since 1959, reproducing the life mechanisms of plants in the formulation of cosmetics, that are effective and respectful of Nature.
FROM FRANCE
Botanical Beauty was created more than 50 years ago in La Gacilly, Brittany region of France by Mr Yves Rocher who created the first beauty product made with plants.
Today, most of our factories still stand there.
TEXTS ON EACH FRAME
05/03/2015 y v e s - r o c h e r . c o m 105
No.1 SKIN CARE
Botanical Beauty expertise recognize by our customers.
DISTRIBUTION WORLDWIDE
Available in more than 4000 point of sales over 88 countries.
RESEARCHER
More than 150 Botanist and researchers work together to discover the secrets of botanical beauty in our French laboratories .
BOTANIST
Our own Botanical Garden is a genuine, living laboratory of botanical world.
HARVESTER
From our fields to your skin we control the entire chain
TEXTS ON EACH FRAME
Each country should choose 2 main messages most relevant locally and according to your local
platform.
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
2.3 PLANT FOR THE PLANET
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
2.4 BOTANICAL MAP the country-of-origin map of botanical
over the world
05/03/2015 y v e s - r o c h e r . c o m 109
Dimension:
150cm X 90cm
Material: printed in PVC
expansion sheet
YVES ROCHER BOTANICAL TRADE WORLDWIDE
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
2.5 VEGETAL WALL
05/03/2015 y v e s - r o c h e r . c o m 111
VEGETAL WALL
In case of an extra space needing some nice decoration, we recommend vegetal wall
inspired by our Champs Elysees Flagships DO A MIX & MATCH VEGETAL VISUAL WALL BY PRINT VEGETAL
VISUAL + HANG ON FRAMES ON THE WALL
Will send hi-res visuals
dimension and visual selection to be done locally
France Champs-Elysees
PRINT IN PAPER + PUT IN THE FRAME
+
Frame sourcing recommendation:
white and wooden frames in
different sizes (IKEA style is OK)
Singapore- Westgate
Vietnam Quan Thanh
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
2.6 PRICE TAG
05/03/2015 y v e s - r o c h e r . c o m 113
PRICE TAG ON SHELVES
#1: with the price tag holder (local sourcing)
#3: under the transparent plastic plates
(for counter, not very visible)
#2: with the price line
(for shop, order from France code: M5508)
Price line: stick on the shelf
TESTER STOCK
PRICE TAG
05/03/2015 y v e s - r o c h e r . c o m 114
PRICE TAG - PLAISIR NATURE NEW
GIFT SET PRICE LABLE M324Na/7
EDT ON-BOTTLE PRICE LABEL
05/03/2015 y v e s - r o c h e r . c o m 115
PRICE TAG - MAKE UP NEW
M390Ha_1 Price tags for
standard products
43,5 x 32cm
M398N Price tags for accessories
43,5 x 32cm
M337N
21 x 29,7 cm
M399F
21 x 29,7 cm M300G
21 x 29,7 cm
Tester stickers
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
2.7 BEAUTY SPA
05/03/2015 y v e s - r o c h e r . c o m 118
COMMUNICATION
4A Price list flyer Code: M300P
Dimension:
21 x 29,7 cm
Price list poster on window Code: M309P
Dimension:
29,5 x 92 cm
A4 display card holder
Code: M2333
NEW
05/03/2015 y v e s - r o c h e r . c o m 119
2015 BEAUTY TREATMENTS COMMUNICATIONS
Treatment flyers holder
Code: M7154
M318P
Soothing treatment for
Sensitive skin
M319P
Wrinkle smoothing
treatment
M324P
Wrinkle situmulating
replace the soothing
treatment with
Botanical Sophorine
replace the wrinkle
smoothing treatment
with
Apple Oligosides
replace the firmness
treatment with
Apple Oligosides
NEW
05/03/2015 y v e s - r o c h e r . c o m 120
COMMUNICATIONS ON THE HALLWAY & IN THE CABINET
Code: M368F
Dimension: 80 x 60 cm
Code: M369F
Dimension: 80 x 60 cm
Code: M370F
Dimension: 80 x 60 cm
Code: M371F
Dimension: 40 x 30 cm
Code: M372F
Dimension: 60 x 80 cm
Code: M373F
Dimension: 60 x 80 cm
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.1 WOODEN BACK WALL WITH LED LIGHT NEW
05/03/2015 y v e s - r o c h e r . c o m 123
We recommend to implement wooden back wall with the LED light integrated, as wooden shelves
are visibly more cozy and natural that could match with YR botanical beauty expertise. Furthermore,
it could high light the products as well as lighten up the entire shop ambiance in order to capture
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.2 ON-SHELF POP-UP SIGN Qualitative die-cutting stickers to highlight the key active botanical ingredient or product key benefits
NEW
05/03/2015 y v e s - r o c h e r . c o m 126
Elixir 7.9
Pure
System
UV Shield
Serum Vegetal
anti deep
wrinkle care
DESIGN IDEAS
Vas faire une copie
pour SV4???
To be assured of a qualitative finishing, we
recommend you to fabric in Acrylic (PMMA)
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.3 TESTER BAR
05/03/2015 y v e s - r o c h e r . c o m 128
NEW TESTER BAR 2014
WHY: improve the tester bar and SAVE COST
HOW:
- Replace separated lighting system by a whole one to save the cost.
- Replace separated trays by a whole tray and no more laser holes
1 whole
Separated trays with laser holes
A whole tray without hole, visual with
05/03/2015 y v e s - r o c h e r . c o m 129
DECLENSION
S M L
ONE SIDE 1M 4 ranges 1.5M 12 ranges 1.8M 8 ranges
TWO SIDES NO 1.5M 12 ranges 1.8M 16 ranges
S M L
05/03/2015 y v e s - r o c h e r . c o m 133
TESTER BAR PHOTOS
1.5 M two sides
Singapore - Westgate
1.5 M one side
China Metro city
1 M one side
China Watsons
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.4 CONSULTING TABLE - a value added service to the shopping to showcase YR botanical beauty expertise to push extra sales - offer free skin diagnostic which can associate with new range launch (i.e, SV4) / beauty institute -table can be transformed to beauty SPA (i.e, beauty recharging station), makeup themed station (i.e, nail bar, flash makeup station) - a cosy zone to hold customer stay longer in the shop
NEW
05/03/2015 y v e s - r o c h e r . c o m 135
MERCHANDISING IDEAS
APPLICATION WITH
SV4 LAUNCH
NECESSARY SELLING SUPPORT
TOOL
• Skin diagnostic machine
(optional)
• Product leaflet
• Skin diagnostic leaflet
• Product testing tray
• Tablet (optional)
SKIN DIAGNOSTIC THEME
05/03/2015 y v e s - r o c h e r . c o m 136
MERCHANDISING IDEAS
NECESSARY SELLING SUPPORT
TOOLS
• Tailor-made beauty
guidance (M317P)
• Treatment brochure
• Classic YR welcome face &
hand massages
BEAUTY RECHARGING
STATION
05/03/2015 y v e s - r o c h e r . c o m 137
MERCHANDISING IDEAS
FLASH MAKEUP STATION HIGHLY
RECOMMENDED FOR THE SHOPS
WHERE INSTALLED WALL UNIT
NAIL BAR NECESSARY SELLING SUPPORT
TOOLS
• Beauty workshop
prescription (proposed with
Makeup Days 2014)
• Makeup workshop tutorial
(proposed with Makeup
Days 2014)
• Makeup brochure
MAKEUP THEME
05/03/2015 y v e s - r o c h e r . c o m 138
FOR THE SMALL FORMAT SHOPS We recommend use the back table of the makeup table which
the side towards inside of the shop to display skin care
diagnostic/ loyalty program card fill-in table/ flash makeup table
SH
OP E
NTR
Y
Loyalty program card fill-in
table display
OR
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.5 WASH BASIN
05/03/2015 y v e s - r o c h e r . c o m 140
In order to enrich customer experience inside the shop and recruit more customers we introduce a
testing area where customers can feel the sensoriality of our products. It is also ice breaker, a place to
customers who tries, buys afterwards.
05/03/2015 y v e s - r o c h e r . c o m 143
COMMUNICATION
700*790
Adapt the size locally + keep in light box
CHECK SIZE
BEFORE PRINT
VILLAGE OF LA GACILLY IN
FRANCE, BIRTHPLACE OF
MR. YVES ROCHER.
OPTION 1 OPTION 2
The selection of the visual is depending on the location of the
washbasin in the shop. i.e . If the washbasin will be installed
against the wall (in between or next to the PN and JDM unites),
we recommend to choose visual option 1 as the image is well
linked to the ambiance of hygiene territory.
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.6 TOP PRODUCTS / CUSTOMER FAVORITES RUPTURE
05/03/2015 y v e s - r o c h e r . c o m 145
Top 5 rupture/ customers favorites:
In countries where the brand is not well
known yet, this area give confidence to
customers who are hesitating to buy.
It comfort them in their choices and
give a security feeling.
This unit can be place on a pillar, near
the brand board between 2 territories
(body/ SC), near the cash desh
depending on each shop layout.
Product selection can be display as:
-Top 5
-Best seller
-Customers Favorites
05/03/2015 y v e s - r o c h e r . c o m 146
BEST SELLER MERCHANDISING MATERIAL
Option 1: Order from France
BEST SELLER DIGIT : code M7655
composed by 1 wood base +1 stickers holder
+1number (from 1 to 9)
Dimensions: 105x50x180mm
Material: wood
Packing: 9 numbers by kit
Kit price: about EUR 59
Option 2: Local sourcing
we suggest to have the green color which
could be more fun and eye-catchy.
Dimensions: 105x50x180mm
Material: plexiglass
05/03/2015 y v e s - r o c h e r . c o m 147
GLOBAL TOP / ASIA COUNTRY TOP PRODUCTS
Label card design idea
05/03/2015 y v e s - r o c h e r . c o m 148
VISUAL COMMUNICATION
400*610cm
Adapt the size locally + print in light box
CHECK SIZE
BEFORE PRINT
OPTION 1 OPTION 2 OPTION 3
ASIA BEST SELLER NEW
05/03/2015 y v e s - r o c h e r . c o m 149
Animation: Stuff photo + self-
introduction +product reviews on their
favorite products to be more fun and
interactive
-
interesting stories/experience with YR products
-engage interaction and comments from our real
customers
-create a special brand experience and express the
friendly personality of our brand
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.7a POSTER STAND -to display campaign communication at the entry area (highly recommended for the shops who has a wide shop front) - to display brand/star product brochures
NEW
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.7b ANIMATION STAND
05/03/2015 y v e s - r o c h e r . c o m 153
WHY
A easily produced movable animation stand to attract people to go into the store by
displaying monthly offer with testers.
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.8 ANIMATION LADDER to pull the traffic with colorful communication and offers, mainly recommended for traffic/drive volume products/ gift sets
05/03/2015 y v e s - r o c h e r . c o m 156
FOOT AND HAND CARE Hand Care animation visuals sent
ANIMATION IDEAS
05/03/2015 y v e s - r o c h e r . c o m 157
ANIMATION IDEAS
ACCESSORY PN MINIS /
RECRUITMENT KIT
TRAFFIC/VOLUME
DRIVERS
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
3.9 PLANTS DISPLAY to showcase the main botanical ingredient of the product and further to state our botanical beauty expertise in the aspect of botanist
NEW
05/03/2015 y v e s - r o c h e r . c o m 159
Highly recommended for Gacilly planted ingredients:
Organic Arnica for Hand beauty care and Bluet for Express makeup remover
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
4.1 ANIMATION TABLE updated some best practices implemented in Asia and France in 2014
05/03/2015 y v e s - r o c h e r . c o m 162
WHY : INCREASE TRAFFIC
OBJECTIVES
• To give commercial efficiency to theme table > Visibility & profusion
HOW TO USE IT
•Respect a strong density (stocks, merch furniture,
•Adapted to small and access products (volume
drivers)
• Maximise pyramidal & checker effects to input
« profusion effect »
DESCRIPTION •If there enough space : 2 tables closed to one
another, with 2 nest of tables
•Merchandising accessories Cf. next slides
• Merchandising TIPS Cf. next slides/ easy set
up tips to be adapted for any launch
MAIN TABLE NOT ALWAYS LINKED TO WINDOW (SKIN CARE)
BUT ALWAYS VERY GENEROUS AND ATTRACTIVE
05/03/2015 y v e s - r o c h e r . c o m 163
NECESSARY MERCHANDISING MATERIALS
kit of 4 large wooden boxes Code: M7316
Kit price: about EUR 13.00
kit of 6 small wooden boxes Code: M7317
kit price: about EUR 14.00
M6514 M6516 M6515
1 kit of 3 items for each reference
Item price:
M6514: about EUR 2.1
M6515: about EUR 3.15
M6516: about EUR 4.2
GM
PM
Kit for theme table
-1set of 5 wooden blocks - 1 large and 4 small
- 1set of 2 tester trays
-
- 1set of 2 U-shaped in-store advertising holders
Code: M5513
Kit price: about EUR 58.00
kit of 3 square perspex boxes Code: M7341
Kit price: about EUR 19.00
kit of 5 nesting bench display units Code: M6578
Kit price: about EUR 66.00
Order from France
05/03/2015 y v e s - r o c h e r . c o m 168
JDM ANIMATION Recommended JDM
key visual
HD FILE SENT
SETTING UP
Scent label M940Y
05/03/2015 y v e s - r o c h e r . c o m 170
MULTI PRODUCTS DISPLAY RECOMMENDED FOR SALES
Recommended for
pushing hand care
bundle Pack
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
4.3 BEAUTY SPA
05/03/2015 y v e s - r o c h e r . c o m 173
RUPTURE ANIMAITON IDEAS
- Product related
treatment poster
Recommended for SV4
CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®
02/04/2009 y v e s - r o c h e r . c o m
® Marque déposée par Yves Rocher
y v e s - r o c h e r . c o m
4.4 CASH DESK ANIMATION
05/03/2015 y v e s - r o c h e r . c o m 175
We suggest to display 1 or 2 materials on the cash desk to push impulse purchasing.
Recommended merchandising:
-Products i.e., NEW lip balm or volume driver (Fruitylicious /recruitment kit)
-Loyalty program (card + form/ communication flyer)
-Or Beauty Institute communication
Till counter display unit Code: M5529
Unit price: about EUR 27.00
Lip balm display Code: M7936
Unit price: about EUR 25
Beauty SPA info sheet holder Code: M7154
Unit price: about EUR 13
Beauty SPA info sheet holder Code: M7371
Unit price: about EUR 5.30
Ideal for
- New product launch (soft launch)
- Volume drivers
- GWP/products at special price for member only =>to push
new membership recruitment
05/03/2015 y v e s - r o c h e r . c o m 177
SUPPRESSED MODEL VISUALS PLEASE PAY ATTENTION BELOW MODEL VISUALS HAD BEEN SUPPREESED
THEM ON DADO AREA OR MAKEUP FURNITURE OR POSM.
05/03/2015 y v e s - r o c h e r . c o m 192
WHERE TO FIND VISUALS
All the visuals are sorted in the folders as per the section name and range name
Merch & Com Book 2015 HD
Ex: to find essential skin care dado HD
Path: Merch & Com Book 2015HD
Dado & Top shelf
Essential skin care
top related