HowToOpenAProfitableCoffeeShop…WhileS9llBeing(cool,havingintegrity,lazy

etc.)And…

…NOTspendingafortuneonthewrongthings!

You’reintherightplaceif…

•  You’vebeendreamingofopeningacoffeeshopbuthavelotsofunansweredques9ons.

•  You’reclosetoopeningandneedsomefinalclarityonkeypoints

•  You’vejustopenedandarelookingforfurtheradvice

•  Soitdoesn’tmaPerwhereyouareintheprocess,wehavesomethingtohelpyou!

Here’sWhatYou’llLearnByHangingAround

•  AveryspecificsevenstepprocessyouMUSThaveinplacetocreateasuccessfulcoffeeshop

•  Andrew’s73pointprocesstoalmostguaranteeyougettheloca9onright

•  ThecorrectwaytodesignaPROFITABLEmenuwithveryspecifictargetsforeachpartoftheday

•  Thefinances–howmuchyouneedtospendandhowmuchprofityoumightexpecttomake…

AndrewandClaireBowen

•  Gaveuptheconven9onalcorporateworldtobuyaCoffeeRepublicFranchise

•  Builttheirownsmallchainofcoffeeshopswiththeirownbrand

•  Con9nuetoownaverysuccessfulcoffeeshopwithouttheneedto“alwaysbethere!”

•  AuthorsofTheDailyGrindandthehighlyacclaimedCaféSuccessHub

TheDailyGrind…

JohnRichardson

•  Builtandsold13differenthospitalitybusinessesincludingseveral

coffeeshops•  18yearsasaconsultanttothecoffeeshopindustrywithhundreds

ofclientsinmul9plecountries•  Helpedbuildandsellthemostprofitablesmallchainofcoffeeshops

intheUK.•  Created,fromscratch,27profitablecoffeeshopsfortheNa9onal

HealthService•  Authorofthreebestsellingbooksonseengupandrunningcoffee

shops…

Makesureyoustayrighttotheend

We’regoingtoshowyouhowyoucanreceive…•  Fullslidesofthispresenta9on•  Andrew’sfullloca9onprocess

JohnRichardson

Howwegethere…

NorthernIreland1992…

TheHumbleSandwich…

MassiveGrowth

Doh!

Humilia9on…

Keyfactors

•  Poorpartnershipchoices•  Overlyenthusias9c“opportunitygrabbing”(incrediblycommon)…

•  …Badcashflowmanagement

• Poorfinancialrepor2ng

Aformula?

Twentyyears…

•  Chainoffishandchipshops•  Pizzarestaurant•  Mul9plefullservicecoffeeshops•  Bar•  Gardencentrechain•  Mostofthesolu2ons…•  Mostoftheformula…

So…•  Consultancy•  TheCoffeeBoys…•  Nearly100one-on-oneclients•  Over1000clientsonline•  Threeinterna9onallybestsellingbooks

And…

•  Somevery,veryclevermentors/jointventurepartners

•  Peoplewhosoldbusinessesfortensofmillions

•  “Goto”expertonbusinessforCafféCulture•  Speakingallovertheworld•  Interviewswiththevery(very,very…)bestthatexists.

AndrewandClaire

Somethingnotquiteworking…

•  EnormoushoursforAndrew

•  Hugefrustra9onforClaire

Solu9on?

Perhapsnot…

•  Threegreatyearswithrapidexpansion

•  But…•  Supportverylimited•  HospitalityVERYdifferentfromRetail•  £75,000electricitybill!•  Andthen…•  CoffeeRepublicwentbust!

Nowthelearning

reallystarted…

•  Completelyreworkedmodel•  Newsystems•  Radically9ghteneduppeople

processes•  Extensivemenure-working

Andnow…•  Successfulsaleoftwosites•  Onehighlysystemisedsite

whichcanberun“handsoff”•  Bestsellingbook–TheDaily

Grind–Howtoopenandrunacoffeeshopthatmakesmoney”

•  AndaPassionforhelpingourclientsnotmakethesameveryexpensivemistakes

So… TheSevenSteps

1.Why?Passion…2.Innova9ve,greatproduct…

3.Posi9oning–greatloca9on!4.GreatPeople–hospitality…5.Systems–consistency…6.Marke9ng–localhero…7.Money–knowingthenumbers!

But…NotQuiteSoSimple

1.Why?Passion…2.Innova9ve,greatproduct…

3.Posi9oning–greatloca9on!4.GreatPeople–hospitality…

5.Systems–consistency…6.Marke9ng–localhero…7.Money–knowingthenumbers!

Today

1.Why?Passion…2.Innova2ve,greatproduct–profitablemenudesign

3.Posi2oning–greatloca2on!4.GreatPeople–hospitality…5.Systems–consistency…6.Marke9ng–localhero…7.Money–knowingthenumbers!

CoreMenuPrinciple

TargetsforEACH9mearea

Breakfast…•  Breakfastfooditem•  Juiceofsometype•  Coffee

Asfewsinglecoffeepurchasesaspossible.

TargetsforEACH9mearea

Mid-morningoffer•  Coffee•  ANDbun!•  Orsavouryalterna9ve

Again…Asfewsinglecoffeepurchasesaspossible.

TargetsforEACH9mearea

Lunch•  Savourymeal•  Purchaseddrink•  Coffee/tea•  “Somethingsweet?”

•  You’ve“lost”ifit’ssavouryplustapwater…

TargetsforEACH9mearea

Arernoon•  Coffee/tea•  Cake/smallsavouryalterna9ve.

CoreMenuPrinciple2

DONOT•  CreateamenuofferbasedonYOURpalate•  Itwillalmostalwaysbeskewedtoasavouryorsweetside

Balanceiscri2cal

Howtochooseagoodplacetoopen

• No1reasonpeoplevisitaspecificcoffeeshop

AConvenientLoca2onAllegraCafé

2016/15/14/13……….

HowmuchshouldImake?

Let’stakealook…

£100,000sales(arerVAT!)

£30,000Foodandbeveragecost £70,000GrossProfit

£30,000Wagecost £40,000Contribu9ontoO/H

£10,000Rent£5,000Rates£10,000generaloverhead

£15,000NetProfit

GoldenRules

GoldenRules

1.  Rent10%ofsales–ignoreatyourperil2.  “PrimeCost”ismaximum60%e.g.30%costofsalesand30%wagecostOr…25%costofsalesand35%wagecostOr…35%costofsalesand25%wagecost

Yourjob…

Managethe

variables…

Drivedownfoodandbeveragecosts

17differentvariables…

Drivedownwagecosts

(inpercentageterms)

Improvingefficiency

Increasesales

IncreasecustomersIncreaseaveragespendIncreasefrequencyofvisit

Howmuchwillitcostme?

Annoyinganswer…

•  £35,000

•  To…

•  £250,000

•  Or£600,000!

Evenmoreannoying…

Somekeyrules…

•  Beverycau9ous-think…“willthisac9velyimprovethecustomerexperience?”•  Donotskimponprofessionalsurveystobeginwith.

•  Add30%ascon9ngencyandworkingcapital–thingsWILLgowrong.

Please,pleaseremember…

• ThisisNOTjusttheory•  Theseprinciplesweregainedthroughdecadesofwork(andmistakes!)inourownbusinesses• Theyareexactlythesameprinciplesifweusewithourclients

So,What’sthisallabout?•  It’saboutprovidingyouwithacrystalclearroadmaporframeworktohelpopenyourcaféorcoffeeshop•  It’sabouthelpingyounotmaketheexpensivemistakesandgooverbudgetwhenyouopen•  It’saboutgivingyoutheverybestchanceavailabletoopenasuccessfulbusiness…•  It’saboutprovidingyouwithconfidencetoknowthatyou’remakingtherightdecisions…

I’mnotsurewhyyoushoweduptoday…

•  Itmaybebecauseyou’rereadytoopenbutjustneededsomeextrapointers…•  Itmaybebecauseyouaretotallybewilderedwiththemechanicsofopeningacoffeeshopandneedsomehelp…•  Perhapsyou’res9llintheearlyplanningstagesand“don’tknowwhatyoudon’tknow”yet…

Ihopeyoureally“get”thisonething…

• Wereallyhavefoundthe“secret”ofopeningsuccessfulcoffeeshops•  GoingonthisbumpyjourneyanddiscoveringthesesecretsuPerlychangedourlivesandthoseofourclients•  ItissomethingthatYOUcando.Thereisaprocess…•  Youcan,inaveryshortperiodof9me,havethefulltoolstohelpyoudothesame…

So,theobviousques9onis…

•  “HowdoIapplyallinforma9ontomynewcoffeeshop?”

Youhaveachoice…•  Youcandoitslow…usingtrialanderrorandsomeofwhatwe’vetaughtyoutoday•  Or,youcandoitquicklyusingourfullsevenstepprocess…

“Everythinginlifeshouldbeassimpleaspossible,butnotsimpler.”

AlbertEinstein

TheCoffeeShopStartUpBootcampis…

•  Designedtogiveyouthesolu9on–everyliPlethingyouneedtodotosetasuccessfulandprofitablecoffeeshop

•  It’sabsolutelythefastestwaytogetfromideatofullyfunc9onalandprofitablebusiness…

Ithelpsyoudothis…

Notthis…

So,whatexactlyisit?•  Thirteenmoduleliveevent–20/21/23September•  DeliveredbyallthreeofusatUnionCoffeeinLondon

•  Fullprepara9onpackinadvance•  Fullone-to-onefollowuparerwards•  Thetotalsolu9ontohelpingyousetupaprofitablecoffeeshop

•  Nothingislerout–fullonlineresourcesalsoavailablearertheevent…

Pre-Bootcamp•  Fullboxof“stuff”willlandonyourdoorstep•  Prepara9onworktogetyouasfaralongtheroadaspossiblebeforewemeet

•  Aimisthemaximisethevalueyouwillreceiveoverthethreedays…

DayOneModuleOne–GeengClear

•  Crystalclearideaofwhatyourbusinesswillbe…

•  Foryou•  Forus•  ForyourfellowaPendeesand•  Forpoten9alinvestors…

ModuleTwo–Loca9on•  TheBigOne!•  You’lllearnEXACTLYwhatyouneedtoknowtoevaluateapoten9alsite

•  And…wewillreviewyourpoten9alop9onsifyou’vealreadyiden9fiedaloca9on

ModuleThree–TheMenu•  i.e.whatyou’llactuallydeliver!•  You’lllearnhowtobreakdowneverypartofthedayformaximumprofit

•  We’llshowyouhowtocreate“starproducts”thatarehighlyprofitableandbuildrepeatcustomers

•  You’llleaveobsessedwithbuildingaveragespendANDvalueforthecustomer

ModuleFour–Cos9ngsandMargins

•  VerysimplemodelstoshowyouhowjustafewpenceofbePergrossprofitcanmeanthousandseveryyear

•  Weshowyouallthetoolsyouneedtoconsistentlyhityourgrossprofittargets

•  You’llleavewiththe17stepGrossProfitProcesstoensureeveryonestaysontarget

•  We’llbreakdownactualmenusandturnyouintoa”marginanalysingmachine”!

ModuleFive–Layout•  We’reusingUnionforareason…•  …toshowyouexactlyhowtocreateagreatexperienceforyour

•  CustomersAND•  Staff•  Againyou’lllearntricksanddetailswillsaveyouthousandsinthefutureandpoten9allytensofthousandsoverthelifeofyourbusiness

DayTwo-ModuleSix–Money…•  Thebestwaystoraisemoney•  Thebestwaystostructureyournewbusiness•  Howtosetupandmanageaprofitandlossstructure

•  Howtocreateafull“dashboard”ofthekeymetricssoyoudon’t“goofftrack”

ModuleSeven– People•  TheBigOne…•  Howtorecruitgreatpeople•  HowtoinductthemproperlyintoYOURvisionandethos

•  Howtokeepthem!•  Howtomanagethemsoyouachievethemagic“threedoingtheworkoffour”targetwhichdrivesdownyourwagecostsandincreasestheamountyoucanpaythem!

ModuleEight– Equipment•  Aminefield…•  Whatdoyoureallyneed?•  Whatisworthspendingmoneyonandwhatcanyousavewith?

•  Howcertainpiecesofequipmentcansaveyoumoneyinmanyotherareas

ModuleNine– Suppliers•  Howtochoosebetweenthevarioustypesofsuppliersyouneed

•  Howtobuildlongtermrela9onshipsthatcan“savetheday”

•  Whento“golocal”andhowtogetmaximumvalueforthis–foryouandyoursuppliers

•  Howtonego9ateforthebestpriceswithout“beingsleazy”

ModuleTen– Marke9ng•  Howto”hitthegroundrunning”withanopeningstrategy

•  Howtobuildaveragesales•  Howtoencouragerepeatcustomers•  Howtousesocialmediatobuildyourbusinessandbuildlongtermbrandvalue

DayThree–ModuleEleven– Technology

•  EPOSsystems•  Accoun9ngsorware•  Simplespreadsheets•  Everythingtomakeiteasiertorunthebusinessasinexpensivelyaspossible

ModuleTwelve– Coffee!

•  FullRoasterytouratUnion’sstateoftheartfacili9es

•  Allthedetailsfromtheirexpertsonwhatyouneedanddon’tneed

•  Howtocraracoffeemenuthatsells

ModuleThirteen– SystemsandProcesses

•  Howtopullitalltogether•  Howtoensureyouhaveafunc9oningbusiness–evenwhenyou’renotthere

•  Howtoensureconsistencyi.e.thebigreasonwhypeoplegotothechains…beatthemattheirowngamewithavastlysuperiorproduct

Finally…

•  “Hotseats”•  BreakingdownactualbusinessesandplansfromyouandyourfellowaPendees

So…howmuchwillthiscostme?•  Fullconsul9ngforanewstartstartsat£12,000•  We’rebookedupfornextsixmonthsanyway•  Thisinforma9oncosthundredsofthousandsofpoundstolearnthehardwayandover25years

•  Theseexactprocesseswe’regoingtoteachyoumadeoneclientover£20million

•  Andopened27newcoffeeshops…fromscratch–allofwhichareprofitable

Itwillcostyoua9nyfrac9onofthosefigures…

7.Close(toanexcep9onaloffer)

•  YoucangetstartedTODAYfor£2000+VAT•  Or£2500+VATifyouwanttobringapartner•  You’llimmediatelyreceivethefullpre-workbooktogetyoustarted

•  We’llmeetforthreefulldaysatUnionwhereyou’llnotonlylearnalltheskillsbutbeabletoaskanyques9onsyouwant…

•  Veryselec9vegroupsowecanprovideyouwithfullvalue

But…you’llgetmuch,muchmore

•  You’llalsohaveonefullmonthofaccesstousandyourfellowaPendeesviaaprivategrouptocon9nueaskingques9onsandbuildingoutyourplan

•  And–we’llpersonallyreviewyourplanbyphoneduringthismonthtogiveyoupointersandhelpwithongoingdirec9on

Tosumup…

•  Ifyouwanttosetupaprofitablecoffeeshopwithoutdoingwas9ng9meandmoneythereisnobePersystem.

•  ThisisEXACTLYwhatweneededwhenwestarted.Itwouldhavesavedushundredsofthousandsofpoundsandyearsof9me

•  Yougetallthemodulesindigitalandprintedformattoosoyoudon’thavetobeheldtoaschedule

•  Yougetafullmonthofongoingsupport…

RightNow

•  Clickthelinkbelow•  Gotothispage…•  hPps://www.coffeeshopbootcamp.com/choose/•  ClickthebuPonthatsays“1APendee”or”2APendees”

You’llseethispage

7.Close(toanexcep9onaloffer)

Andthenthisone…7.Close(toanexcep9onaloffer

UppopsthisliPlebox…7.Close(toanexcep9onaloffer

Fillinyourdetailsandyou’llgetimmediateAccesstotheonline

materials!

Andwithinaweekyour“BootcampBox”willarrivewithlotsofgoodiesand“tricksofthetrade”tohelpyougetstarted…And…weverymuchlookforwardtomee9ngyou!hPps://www.coffeeshopbootcamp.com/choose/