blogwell new york social media case study: mcgraw-hill companies, presented by patrick durango

SocialMedia.orgVideo Case Studies

Patrick Durando

McGraw-Hill Buzz: Social Intranet

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

September 12, 2012socialmedia.org/blogwell

McGraw-Hill Buzz Social Intranet Patrick Durando

McGraw-Hill SEP 2012

Business Drivers

Key Uses and Benefits

Employee from S&P (UK) asking a question answered by colleagues in J.D.Power

(CA) and CapitalIQ (Argentina)

Legal & Compliance

14

• Never early enough

• “It’s just like email!”

• T&Cs = compilation of

existing policy

• Retention Plug-in

• Out of Context Comments

• Added reminders

“Meet the New Head of Compliance”

Lessons Learned

Social Media: Changing Engagement

Model Traditional Model New Interconnected Model

Proprietary and Confidential 16

Social Media: Changing Engagement

Model Traditional Model New Interconnected Model

Proprietary and Confidential 17

Challenges

Key Considerations

It is not the strongest of the

species that survives, nor the

most intelligent that survives. It

is the one that is the most

adaptable to change.

-Charles Darwin (1809-1882)

In the long history of

humankind (and animal kind,

too) those who learned to

collaborate and improvise

most effectively have

prevailed.

-Charles Darwin (1809-1882)

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

September 12, 2012socialmedia.org/blogwell