blogwell los angeles social media ethics briefing, presented by andy sernovitz
Post on 12-May-2015
667 Views
Preview:
DESCRIPTION
TRANSCRIPT
SocialMedia.orgVideo Case Studies
Andy Sernovitz
Social Media Ethics Briefing:Staying Out of Trouble
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellLos Angeles
December 5, 2012socialmedia.org/blogwell
Tweet this! #blogwell
Ethics Best Practices
Tweet this! #blogwell
IT’S ALL ABOUT TRUST
The difference between
honesty and sleazery:
THIS IS THE LAW
Tweet this! #blogwell
1. Require disclosure and truthfulness in social media
outreach.
2. Monitor the conversation and correct
misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
Tweet this! #blogwell
Stay Safe
Never pay
Real disclosure
Don’t lie to your mom
Tweet this! #blogwell
10 Magic Words
I work for _________, and this is
my personal opinion.
Tweet this! #blogwell
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
Biggest Risk:
Training Failure
Tweet this! #blogwell
Disclosure Best Practices Toolkit • Disclosure of Identity
• Personal and Unofficial Participation
• Truthfulness
• Outreach and Advocacy Campaigns
• Agency/Contractor Disclosure
• Vendor Questionnaire
• Policies and Training
Checklists for every situation
Customize for your team
Tweet this! #blogwell
Be careful who you hire
Tweet this! #blogwell
We have a chance to do something good
Tweet this! #blogwell
Raise your standards
Tweet this! #blogwell
Save your brand
Save your reputation
Save your job
Tweet this! #blogwell
SAVE SOCIAL MEDIA
Tweet this! #blogwell
If you have to ask, the answer is no
It’s easier to be honest
Pass it on
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellLos Angeles
December 5, 2012socialmedia.org/blogwell
top related