blogging your way to business success...blogging your way to business success ivana Ćirković...

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Blogging your way to business successIvanaĆirković

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Table of contents:

ü Whyblog?ü Blogposttypesü Thepurposeofablogü Howtowriteablogü Theanatomyofablogü Do’sanddon’t-sü Usefullinks

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• Thedifferencebetweenpersonalandcorporateblog• Whoarewewritingfor?• Blogposttypes

Goodcorporateblogsarethosewhich providevalue,contentthatinformsandsolvesproblems,encouragesinteractionandpromotes(carefully)atthesametime.

Doyouhaveaspecificproductorservice?Explainhowitworks,howitwillbeused,whatithelpsme,whyIneeditandwhatI get from

it,"sellittome"throughthestory.

Whyblog?

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Blogposttypes

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• Addedvalue• Visibility• Differentiation• ContentMarketingservice

Thepurposeofablog

SethGodin:“ContentMarketingistheOnlyMarketingLeft”

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• UnlikethesiteitselfandthePRreleases thatyoumightsendtothemedia,thetoneyouuseinacorporateblogdoesnotnecessarilyhavetoberigorousandcorporative.Why?

Howtowriteablog?

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Theanatomyoftheperfectblogpost

Title

MetaDescription

Content

CTA/Summary

SEO

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Yourworkdoesn’tstopthere..

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Whyblog?

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Themostcommonmistakesthatoccurinthebusinessblogsphere:

• Expectingthesuccessovernight

• Over-promotional posts

• Irregularposts

• Nofocus

• ToomuchSEOdriven

• Incorrectphotos

• Ignoringsocialnetworking

• Ignoring GoogleAnalytics

Do’sandDon't

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• https://www.copyblogger.com/http://www.socialmediaexaminer.com/

• https://blog.hubspot.com/• https://blog.bufferapp.com/• http://ivanacirkovic.com

Usefullinks:

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Email:kontakt@kickstart.rsMobile:+381644385185

Twitter:@i_cirkovic

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