blogging 101

Blogging Breaking the Barrier

Online

http://www.youtube.com/watch?v=5o9nmUB2qls

Why Social Media? Seeing The Big Picture

1. Social Media works ENTIRELY on the concept of pull (instead of push) marketing. Law of Attraction (pull marketing)

2. It’s all about the content and the conversation. This establishes you as an expert, which then ATTRACTS customers to you. Building relationships and engaging in the conversation

3. Organically increases SEO (search engine optimization)

Why Social Media?

Concepts of Social Media

4. Social Media allows users to engage with the writers, ask questions, and add content as they see fit

5. This is exactly like the networking you are used to, just through newer methods. It’s all about creating, growing and maintaining relationships

Statistics Social Media – a complex, organic online conversation

73% of internet users read blogs 45% of internet users have started blog 39% of internet users subscribe to RSS

feeds

Facebook – just reached 300M active users Each user averages 30 minutes a day on

the site Fastest growing demographic is female 55+

LinkedIn – Average user is 40, and 60% of users make $93k+/yr.

“One word-of-mouth conversation has the impact of 200 television ads”

– Buzzagent

http://www.youtube.com/watch?v=NN2I1pWXjXI

Why Blogging?

Why Blogging?

* Blogging – why as a main webpage?

1. Can connect everything2. Better web searchability3. More interactive & engaging

EX) “Julie, Julia” book & movie about a blogging

Why Blogging?What to write about??

1. What you are interested in or involved in

2. Business events, news, great links3. Content – to let people connect with

you

Widgets• Add widgets by grabbing and putting in sidebar: add a tag cloud, rss feeds, delicious, twitter, flicr, calendar, box.net for pdf posts, etc

• Set up account on youtube or viddler, camera, editing software- windows movie-maker, upload and post to blog

BloggingFortune 500 Company’s Blogs Top 10~

1. Wal-Mart2. Coca – Cola3. Southwest Airline4. GM5. Marriot Hotels6. GE7. Starwood Hotels &

Resorts8. Nokia9. Wells Fargo10.Starbucks

Blogging

1.   Seth Godin's Blog2.   Malcolm Gladwell3.   The Conscience of a

Liberal4.   Freakonomics5.   Greg Mankiw's Blog 6.   Naked Capitalism7.   Calculated Risk8.   PSFK9.   TechCrunch10.  Seeking Alpha

Strategist News The Top Bloggers of 2009

11.  The Big Picture, by 12.  Springwise13.  Slow Leadership14.  How to Change the World15.  Blogging Stocks16.  Leadership Turn17.  Mint.com Blog18 .  Ad Freak19.  Penelope Trunk: Brazen

Careerist20.  Marketing Profs Daily Fix

Wordpress: Examples

Wordpress: Examples

Wordpress: Examples

Steps:1. Go to www.wordpress.com2. Set up & fill in login information3. Set up the title of your Blog4. Choose templates, add photos, set security

settings, add widgets, and pictures/video5. Post your first Blog6. Connect your Blog to your LinkedIn,

facebook, if interested through the applications settings

Setting up your Blog

Setting up your BlogStep #1

Setting up your BlogStep # 2Createe User, confirm and validate your email, start set up.

Setting up your BlogStep # 3The Dashboard is the back side of the blog, where you post all your blogs, set your settings, see your stats, approve comments, and manage all aspects of the blog.

Setting up your BlogStep # 4This is what your site looks like when first created, not

customized yet

Go to the Dashboard, On left bar go to ‘Appearance’, ‘Theme’, pick your template

Setting up your BlogStep # 5

Setting up your BlogStep # 6Post your 1st Blog. Go to the Dashboard, to ‘Posts’, ‘Add New’

Setting up your BlogStep # 7 You can have more then one blog per account. And control them from one dashboard. Then, it is critical to register

your blog on blog registry’s.

Connecting your BlogStep # 8How to maximize your exposure once you are up and running.

Register On: Technorati, Networkedblogs, Squidoo, etc.

Conclusion

Susan T. StewartEquity Title AssociatesDirector of Business

Development303-304-0900 (c)sstewart@equitycol.com

Online Connection’s ~www.linkedin.com/in/susantstewartwww.facebook.com/susantstewartwww.twitter.com/stewsueBlog: titleprincess.wordpress.com