blogging 101 (basics)
TRANSCRIPT
Product A B log is an easy to publish and easy to track web
medium. It is as easy as writing a mail or sending an S M S The service provides for formatting and look and feel. M any free blogging services, including Google B losgpot
and M S N S paces Can be tracked even without a browser Can be published, even without a PC
Proliferation
A rising out of the emotional need to share A rising out of need and ease of collaboration A rising out of B usiness Possibilities A rising out of the availability of easy to use and free to
download tools S yndication and subscription facility
Most existing forms of sharing on the web like a website are perceived as messy and highly formal. Blogs are also perceived as flexible.
Flexible Can be published using a browser, email or Cellphone Can be accessed by browser, web aggregator and desktop
aggregators
Lets create oneLets create one
Signup…Signup…
XML Based Syndication Capabilities
Exploiting XML capabilities to shareExploiting XML capabilities to share
User created secret id to publish….User created secret id to publish….
Just a mail to the secret id would do the post…..Just a mail to the secret id would do the post…..
A minute later…
Collaborate
Syndication & Subscription A llows for XML based syndication for others to
subscribe (RS S or Really Simple Syndication) S ubscription can be done using ‘aggregators’. They are
your one stop shop to read all you want to read. ‘A ggregators’ can be web based on small client
installation on your desktop which track your subscriptions.(RS S Reader or B logslines)
Using a Web based aggregator to accessUsing a Web based aggregator to access
Blogs make a difference US E lections of 2004 Katrina aftermath Dec 26, 2004 TS UNA M I in India
Corporate blogging Many companies encourage blogging to encourage
knowledge sharing. E.g; http://blogs.sun.com Ethical, confidentiality & IP Issues involved. Used as soft marketing tool, Shai Agassi is a
blogger “Character blogging” – used in consumer goods
markets – Example Annie’s Homegrown
Corporate Blogging Companies typically take upto eight weeks to get their
blog up Controlled B logging – M acromedia Represents openness of culture Corporates had mixed results so far Internal and External B logging Ready to use packages such as Wordpress / Typepad
“Chennai” is dynamic
Traffic Reporting
Google pays you for these ads on click basis!
B log me at http://www.yaxislive.com
These slides were put together in 2005
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