blissdom '11: video blogging
Post on 13-Jan-2015
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VLOGGING WORKSHOP
BREAK THROUGH THE FOURTH WALL
@ESTHERCRAWFORD@JENNYONTHESPOT
Why add video?
Adds additional storytelling element
Gives you access to personally communicate with your community
Your audience will ‘get to know’ you in a way that isn’t possible via the written word
What you should know...
Companies are looking for women with video editing skills
You can better demonstrate a skill or create a how-to
Videos are easy & effective SEO boosts
Monetization opportunities
It’s never been easier2006 TIME MAGAZINE PERSON OF THE YEAR COVER
(COMSCORE VIDEO METRIX)
31 BILLION VIDEO VIEWS
84.8% OF THE TOTAL US INTERNET AUDIENCE
AVERAGE DURATION OF VIDEO: 4 MINS
THE AVERAGE NUMBER OF VIDEOS WATCHED PER INTERNET USER A MONTH186
2 BILLION: THE NUMBER OF VIDEOS WATCHED PER DAY ON YOUTUBE
35: HOURS OF VIDEO UPLOADED TO YOUTUBE EVERY MINUTE
(EMARKETER
0
20
40
60
80
2008 2009 2010 2011
US Adult Internet Users Who Watch Full-Length TV Shows Online, 2008 - 2011
VIDEO BLOGGING CAN BE MORE THAN THIS:
ALL THE OPTIONS
HARDWARE OPTIONS
1. PRICE POINT
2. DESIRED USE (WILL YOU BE INDOOR IN LOW LIGHTING?)
3. HOW WILL THE VIDEO BE VIEWED? (4:3 SD OR 16:9 HD)
4. THE KIND OF STORAGE SYSTEM YOU WANT TO DEAL WITH (SD CARDS, HARD DRIVES OR TAPES)
Tapeless Pocket Cams
FLIP VIDEO $99
KODAK ZI8 $179
PHOTOS: CNET.COM
Tapeless Camcorders
JVC EVERIO (SD CARD) $299
SONY HANDYCAM HD (SD CARD) $349
PHOTOS: CNET.COM
Tape Camcorders
CANON ZR850 (MINI-DV) $199
CANON HV40 HDV (MINI-DV) $799
PHOTOS: CNET.COM
CHANCES ARE YOU’VE GOT VIDEO CAPABILITY IN MORE PLACES THAN YOU THINK...
Other devices
WEBCAM (INTERNAL)
WEBCAM (EXTERNAL) $20+
DIGITAL CAMERA CELL PHONES
IPOD NANO
Where to host?
SYNDICATE USING:
BEST PRACTICES
1. PLAN AHEAD: USE NOTES OR AN OUTLINE TO STAY ON POINT
PRACTICE A FEW TIMES BEFORE TURNING THE CAMERA ON SO YOU CAN FEEL HOW IT WILL FLOW
2. KEEP THE CAMERA STEADY!
DO.NOT.MOVE.THE.CAMERA. - IF YOU PAN AROUND IT WILL LOOK LIKE A BAD HOME VIDEO
USE A TRIPOD OR LEAN AGAINST SOMETHING TO STAY STEADY
TOO MUCH MOTION MAKES FOOTAGE UNWATCHABLE
3. AUDIO CAN MAKE OR BREAK YOU
BEST CASE SCENARIO: USE AN EXTERNAL MIC
NEXT BEST: BE WITHIN 5FT OF THE CAMERA WITH LITTLE BACKGROUND NOISE
MAKE SURE THE ROOM ISN’T TOO EMPTY OR YOU’LL ECHO
4. PAY ATTENTION TO LIGHTING
USE NATURAL DAYLIGHT WHENEVER POSSIBLE
SET UP LIGHTS IF NEEDED (JUST MAKE SURE IT’S NOT BLINDING YOU OR CREATING CREEPY SHADOWS)
5. LOCATION, LOCATION, LOCATION: VISUALLY TELL A STORY
DE-CLUTTER YOUR BACKGROUND
HAVE SOMETHING TO LOOK AT, DON’T SIT IN FRONT OF A WHITE WALL - IT’S BORING
FILM OUTSIDE (REMEMBER RULE #4)
CHANGE IT UP
USE A GREEN SCREEN
6. SHOW OR DEMONSTRATE - DON’T JUST TELL
CUT TO RELEVANT FOOTAGE OR PHOTOS
7. PRETEND THE CAMERA IS A FRIEND YOU LIKE TO GOSSIP WITH, IT’LL HELP YOU TO TALK MORE NATURALLY
LOOK UP SLIGHTLY, IT’S MORE FLATTERING
ENHANCE EMOTIONAL RESPONSE: SHOW LOTS OF ENERGY + PASSION (PICK TOPICS YOU HAVE A PASSION FOR & IT’LL SHOW)
8. KEEP IT SHORT: THE SWEET SPOT FOR ATTENTION SPAN IS < 2MIN
9. WHEN EDITING: DON’T OVER-DO TRANSITIONS OR EFFECTS - IT MAKES YOU LOOK LIKE AN AMATEUR
10. BE CAREFUL ABOUT PUSHING “RECORD”
IF YOU HAVE TOO MUCH FOOTAGE IT’LL FEEL OVERWHELMING WHEN IT COMES TIME TO EDIT
START SIMPLE. PRACTICE. LEARN. DISCOVER.
IT’S NOT JUST ABOUT YOUUSE VOICEOVER
FILM SOMEONE ELSE
DO A SLIDESHOW OR STOP-MOTION
VIDEO SCREEN CAPTURES (YOU CAN EVEN INTERVIEW VIA SKYPE BY USING A PROGRAM TO RECORD THE VIDEO CONVERSATION)
YOURTURNNOW IT’S
SEQUENCING
SEQUENTIAL STORYTELLINGCOMPRESSES TIME IN VIDEO (LEAVING THE HOUSE: 3-SECOND SHOT COMING OUT OF HOUSE, WALKING DOWN A PATH: 2-SECOND SHOT OF FEET WALKING, GETTING IN THE CAR: 4-SECOND SHOT OF OPENING DOOR, CAR DRIVING OFF: 4-SECOND SHOT OF CAR MOVING AWAY)
MUST ANTICIPATE ACTION
DON’T PAN OR ZOOM. LET ACTION LEAVE THE FRAME.
WIDE, MEDIUM AND TIGHT SHOTS TELL EVERYTHING
YOUR FIVE SHOTS1. CLOSE-UP ACTION SHOT
2. MEDIUM SHOT. ANSWERS: “WHO IS PERFORMING THE ACTION?”
3. WIDE SHOT. ANSWERS: “WHERE IS THIS ACTION TAKING PLACE?”
4. OVER-THE-SHOULDER. ANSWERS: “WHAT IS THIS PERSON SEEING?”
5. SIDE ANGLE. ANSWERS: “IS ANYTHING ELSE HAPPENING?”
MAKING YOUTUBE WORK FOR YOU
PROS
CONS
- MORE VIEWS + ENGAGEMENT- SEO: VIDEOS COME UP IN GOOGLE - COMMUNITY SITES OFTEN TAKE YOUTUBE LINKS- UNIVERSALITY: PEOPLE KNOW HOW AND DO SHARE & EMBED- EASY INTEGRATION & AUTOPOSTING - COMMENTS: WORDPRESS GENKI PLUG-IN - PARTNER PROGRAM
- LACK OF DEMOGRAPHIC FOCUS- MEAN, UGLY INTERNET TROLLS
TIP #1: BE ON YOUTUBE
You get 3 shots to load your video up with searchable keywords. Get it right and you’ll consistently gain viewers...
1. Title
2. Description
3. Tags
TIP #2: KEYWORDS
TAG YOUR HEART OUTSEARCH FOR RELATED POPULAR VIDEOS AND PIGGYBACK ON THEIR SUCCESS TO BECOME THE RELATED VIDEO
BE STRATEGIC & USE CURRENT EVENTS + POPULAR SEARCHES TO YOUR ADVANTAGE
TIP #3: GRAB ATTENTIONEVERYONE KNOWS TO BE RESPONSIVE TO COMMENTS AND MESSAGES - WITH VIDEO IT'S NO DIFFERENT
CREATE VIDEO RESPONSES
APPLY VIDEOS AS RESPONSES
BE ON THE PULSE OF HOT TOPICS
YOUR THUMBNAIL MATTERS!MAKE PEOPLE WANT TO CLICK.
FUNNEL THROUGH FACEBOOK
ASK FOR COMMENTS, ETC.
USE THE SHARE / EMBED FEATURE
AUTOPOST YOUR CONTENT
USE ANNOTATIONS
ADD FRIENDS ON YOUTUBE, THEN SHARE CONTENT WITH THEM
BE FEATURED (DON’T BE AFRAID TO SEND LINKS TO YOUR VIDEOS AROUND!)
TIP #4: SPREAD THE WORD
ANNOTATION: A POP-UP WITH A CALL TO ACTION
TIP #5: BUILD COMMUNITY
GET OTHER PEOPLE INVOLVED VIA INTERVIEWS + COLLABORATION VIDEOS
AGREE TO CROSS-PROMOTE WITH FRIENDS
CREATE MASHUPS (VIDEO MIX)
PAY TO HAVE YOUR VIDEO PROMOTED
Create content for a website
Ads (preroll, 1/3 footer, “brought to you by”, player skin)
Sponsor + company partnership
Reviews for money
For a contest, live show, or as part of earning reward points on video community sites
HTTP://WWW.FLICKR.COM/PHOTOS/AMAGILL/3366720659/
TIP #6: MAKING MONEY
RELEASE FORMSEspecially if you plan to make any money off your videos, getting release forms signed is a must.
Individuals
Locations
Copyrighted material
COPYRIGHTSEverything in the known universe is copyrighted. Including:
MusicTV showsMusic videosVideos of live concertsPerformancesMovies and trailersCommercialsPhotos ...THESE SOCKS
THANKS
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