birex b-plan final
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B-PlanIndustrial ResidualWaste Management
Submitted by: OP-2Simranjeet Singh-50802062
Sachin Modgil-50702516
Soutik Ghosh-50702517Sumeet Malhotra-50702518
Rajan Dhingra-50702514
Surjeet Kaur-50702519
Group Leader---- Vishal Singh Patyal-50702520
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Contents
Executive Summary
Business Description
Operational Plan
Marketing Strategy
Financial Analysis
Final Words
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Executive Summary
Birex is an enterprise which brings to the
market the core business of industrial residues
management in the form of a business to
business approach
Birex will pursue a distinctive strategy in this
market by providing a total solution for our
clients so that, from start to finish, they will no
longer have to manage their industrial
residues.
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Business Description
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About Birex
Birex is a service company designed to offerwaste management services to large andmedium-sized companies looking for complete
solutions to their waste problems. Birex will be located in the city of Mogi das
Cruzes, which is 50 km northeast of Sao Paulo.
Birex
will initially service the city of Sao Pauloand its neighborhoods, an area that includesmore than 30% of the NCR GDP.
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Why this Business??
Improve the environmental quality and the economiccost of managing waste
Environment sustainable waste management systemsmust reduce as much as possible the environmental
impacts of waste disposal, including energyconsumption, pollution of land, air and water and lossof amenity.
Economically sustainable waste management systemsmust operate at an acceptable cost.
There will always be the need to balance theenvironmental quality of a waste management systemagainst its economic cost.
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Opportunity Not To Be Missed
Waste is generally something that companies need to getrid of, preferably at the lowest possible cost.
Modern society is urging for environment control, andthis pressure will only increase.
Thus, the services related to waste management willhave a high demand in order to allow these companies todispose of their residues safely.
Waste management is definitely not our client's core
business nor its core competence. In addition, waste management can become quite a
complex subject depending on the type and amount ofwaste generated, thus demanding specialized attention.
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Volume, of Residues [ton/yearlCOMPANIESCOMPANIES
ItemItem
PMD(PlasticPMD(Plasticss
MouldMould&&dyedye
Saber paperSaber paper
LtdLtd
EastIndia(Auto)Manufacturing
Co.(P)
TVSTVS
Esteem
Industries
MicroMicro
turnersturners
PlasticsPlastics 5050 2020 4141 ------------ 4747 99
MetalsMetals 2929 ------------ 1919 126126 1616 5050
PaperPaper 1515 6565 22 22 -------- --------
GlassGlass 55 -------- ------------ 2929 ------------ ------------
WoodWood ---------- 200200 88 1010 ------------ ----------
ClothCloth 33 1515 ------------ ------------ ------------ ----------
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Products and services
1. Waste management
2. Waste collecting
3. Waste disposal4. Technical consulting
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Operational Plan
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Birex Concept
Birex
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Operational Plan
Complete solution for all kinds of waste, giving them the rightdestination in a safe way.
Collection & TransportWill be made with trucks.
Warehousing & preparation
After collection, the waste goes to a special area tobe sorted .Our premises includes trucks, lift trucks, tractors,pressing machines, cranes, conveyors, buckets
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Operational Plan (Cont..)
Distribution
Being sorted and bundled, the waste goes to the right place
where it will receive the correct treatment.
Structure
The complete training, including the knowledge of legal
aspects and innovation developments
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Marketing Strategies
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Analysis
Approximately 3000 Industries in BBN belt
Generating 3 million tons of solid residue/
year 0.1 million ton of dangerous residue
0.3 million ton of inert residue
2.6 million tons of non-dangerous & no-stableresidue
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Opportunity
Potential of Our services in BBN belt, Mohali,
Derabassi, Chandigarh
Economic & industrial activities growing & soindustrial residues
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Relevant Targets
High Visibility, Concerned about their image
High volume of residues in production Process
Global Market Presence Aim of having ISO 14000 Status in Coming
years
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Segmentation
By Industry Type
Like-Metallurgy, Paper, Chemical, Pharma,
Cosmetics, FMCG (Like P&G), Textile By type of residues Generated (cycle- able,
recyclable)
This Approach belongs-TO
TAL
SOLU
TION
Strategy
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Level of Competition
No Company have proposal to manage all
waste released by company
Competitors- Those collect specific types ofscrap
Current large companies collect domestic
waste & non recyclable materials
Use waste to landfills or to incinerators
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Why we will be able to sustain?
Creation & establishment of strong brand
name-First company for TOTAL SOLUTION
Scale & Scope of economies-W
aste Treatmentsolution once developed for clients can be
used for other companies
Forging of strong partnerships with waste
processors
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Risks
Industry:We will be a Pioneer in a nascent
Industry. However, Industry has great
Potential. Risk:Medium
Competitive Position: We will have good
position in fragmented industry. Risk: Low
Demand Assumptions: Sales Forecasts are
difficult, interest high, Sales Estimates are
believed to be conservative. Risk:Medium
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Continue
Technological & Operational Obsolescence: New
Operational & Technological Processes will likely
to reduce the quantity of waste generated
Not all companies will be willing to pay for
change required
For some industries difficult & costly to change
We believe there will be an industrial wastedemand
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Marketing Strategy
Total Solution: solution ranges from wastecollection to final destination
Recycling, Landfilling, Incinerating or storing
Companies will be able to concentrate on theircore business, leaving solution of their wasteproblem to us
In Some Cases we may even be able to absorb
our clients' personnel & equipment whennecessary
This helps to develop a strong relationship &understand their needs & provide them highquality services
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Continue
Ethics: Market is looking for but not finding on
they can trust
Major Concern of our Clients:
Responsibilityfor the final destination of the residue remains
with waste generator & can not be transferred
to waste processors
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ISO 14000
We believe that during ensuing years BBN
Industries will be working to obtain ISO 14000
Certificates for international Competitiveness
We Offer services in compliance with the
requirement ofISO 14000
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Sales Strategy
Unique in our Creative & flexible approach in
order to solve our clients waste problem
I
dentification of residue type Process begin with evaluation meeting with
future client
Our representative will analyze the scrapoutput & recommend most efficient collection
system
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Contd
Pick will be scheduled on as needed basis or on a
regular schedule depending upon situation
Clients needs will be met by a variety of
equipment, including special trucks
After initial consultation a comprehensive &
customized proposal will be submitted to
customer The result will be fit into an organizations day to
day & long term planning
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Pricing Strategy Existing
ClientsFinal
Destination
Middleman
150% P=100%
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Pricing Strategy Birex
ClientsFinal
Destination
Middleman
125% P=100%
Birex
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Guarantee a better price because?
Inefficient agents B/W waste generators &
final processors
W
aste often is not properly selected Long term relationship with waste processors
thus will be able to obtain better pricing
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Contd
Through this pricing structure both clients &
Birex will be benefited
Birex will be able to realize healthy profitseven though we maintain low margin because:
1)Lean cost structure
2) Dispose of waste in Large quantities, to
achieve economies of scale
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Contd.
WasteManagement: supervisors' work
charges Rs 20000 per month, who will
instruct & coordinate collection of residues
Technical Consulting: Consulting Services will
start in 2nd year & will be charged on an hourly
basis(Rs 4000 per hour)
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Advertisement, Promotion
Participation in seminars regarding wastemanagement
Write technical articles for specialized
magazines
We believe endorsements made by ourcustomers will be profitable way of pushing
our message Set up ofInternet Home Page describing our
services & successful experiences
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Partnerships
Local Supervisor will be of key importance of
strong relationship with client
Key partner will be waste transporter &processors
Actual waste disposal partner e.g through an
incinerator or a landfill
With Long term Relation with these partners
help to improve our operations
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Placement Analysis
Birex will be strategically located in BADDI
where our target costumers are located
Transportation cost components is major forour business
Center location will minimize fuel expenses &
improve truck productivity
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Budget
Our budget for Sales & marketing is 3% of
revenue
This will cover expenses like travel, events &advertisement
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Result from Research
Declared quantities are similar to those
indicated..
Response was positive, particular in referenceto TOTAL SOLUTION
They want ethical attitude towards
Management of residues
Our venture help them to obtain ISO 14000
Certification
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Financial Plan
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Start up Expenses
Items Cost (in Rs)Office setup 3,00,000
Vehicle Cost (M&M) 2,50,000
Printer (3 in 1) 5,000
Internet & Telephone 3,000
Accounting , Legal & Registration 50,000
Website Development 2,000
Newspaper/Radio 15,000
Marketing Expenses 20,000
Equipment's & Tools 5,000
Miscellaneous 10,000
Total 6,60,000
Fixed Costs (One Time Investment)
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Operating ExpensesFirst year Budget Cost (Rs)/Month
Fixed cost
Salaries (3 labour+1 Supervisor) 20,000
Local Advertising 1000
Internet & Telephone 3000
Equipment (Safety) 1000
Administrative expenses 3000
Total 34000
Variable Cost
Mobile Expenses 2000
Repairs & Running (M&M pick up) 6000Vehicle permit expenses 3000
(Raw material) 388200
Total 3,98200
Total 4,59200
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Funding
Cash in Hand
8,00,000
Friends/Relatives
3,00,000
Founder will invest
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Revenue Model
EstimatedProfit
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Financial Projections
Revenue Grows @ 30% /year
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Break Even Analysis
2010
22000010
24000010
26000010
28000010
210000010
212000010
214000010
2011 2012 2013 2014
Break Even Point
Fixed Cost
Total Cost
Revenue
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FinalWords BIREX will always provide a responsible solution according to
the law, controlling agencies standards and in accordance withISO 14000
Undoubtedly, the approach of offering a TOTAL SOLUTION for
the clients who will no longer have to manage their industrialresidues at very competitive prices is a very positive point
The company will add value to its customers, partner
companies, society, government and the environment
We are sure that BIREX is a very attractive business that will
bring excellent results in the following years
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Thank You
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