betapond

Driving Conversion to Sales.!Manageable & Measurable campaigns that Produce Profitable Results.!

Beyond Branding.!Driving conversion to sales.!Manageable & measurable campaigns that produce profitable results.

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Some recent clients…

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Some recent clients…

What do brands want from Facebook?

Filling Funnel?

Brand Awareness?

Conversions? ROI?

Propensity to Travel?

eCRM Sign Ups?

More likes than competitors?

Brands want happy people who want to hear what

you’ve got to say, join in & share with their friends

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Fans want to be entertained!

Samsung understand this…

British Airways understand this…

… and how to push it…

Entertainment can come in many

different ways

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Entertainment is a Competition

Entertainment is a Quiz

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Entertainment is content creation

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Entertainment is a Game

Entertainment is Information

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The Golden Rule

Make it super fun, super interesting or super easy

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What to look for on your page…

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Case Study Waterford City Airport!Best Little Airport in the World

Case Study Waterford City Airport!

Which airport has more Facebook likes?

1.  London Heathrow

2.  New York JFK

3.  OR Tambo

4.  Waterford City

31,804 likes!27,578 likes!

3,073 likes!42,286 likes!

Case Study Waterford City Airport!

Waterford Airport Facebook Page

Waterford Harvest Festival Waterford Institute of Technology Waterford Crystal

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What Do Brands Want?!Analytics which in turn give you Information & Data! !

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What Do Brands Want?!Analytics which in turn give you Information & Data! !

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What Do Brands Want?!Analytics which in turn give you Information & Data! !

ROI (finally!) YOUR fans, added this many people to YOUR destination! Fan visitors X AVS = Income / FB Spend = ROI

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What Do Brands Want?!Analytics which in turn give you Information & Data! !

If one fan generates x income, imagine

what 20 fans

could generate.

If one fan influences y friends who in turn generate x income, x multiplied y becomes the K Factor.

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What Do Brands Want?!Analytics which in turn give you Information & Data! !

If one fan generates x income, imagine

what 20 fans

could generate.

If one fan influences y friends who in turn generate x income, x multiplied y becomes the K Factor.

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What Do Brands Want?!Analytics which in turn give you Information & Data! !

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What Do Brands Want?!Analytics which in turn give you Information & Data! !

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What Do Brands Want?!Analytics which in turn give you Information & Data! !

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Thank you

@justinreid123 @betapond