best practices for ptrc web pages and social media julie mason and jared hoppenfeld round table #4...

Best Practices for PTRC Web Pages and Social Media

Julie Mason and Jared HoppenfeldRound Table #4PTRCA – Seminar 36March 27, 2014

Goal – Best Practices Document for PTRC Web Pages and Social Media• Objective: Collect data on current practices by library type,

format, policies, etc. to develop best practices document

• Survey PTRCs for PTRC or IP Web page and Social Media practices and features (post-seminar)

• Review Web Pages and select outstanding examples from state, public, and academic libraries (pre-seminar)

• Round Table Discussions – collect feedback from PTRCA members (PTRCA meeting – seminar)

Review of PTRC Web Pages

PTRC Web Page Best Practices

• Best Practices (Draft)• Review and update your PTRC Web pages annually

• Review your pages and update from PTDL to PTRC• Link from USPTO Web page should link directly to your PTRC

Information Web page, not your institution’s home page (Please email daphne.joseph@uspto.gov with updated link)

PTRC Web Page Best Practices (cont.)

• Minimum features to include on the PTRC page• General information about PTRC

• What PTRCs can and cannot do• Materials and services provided• PTRC Logo• Contact Information• Directions/Parking instructions• Hours

• General information about patents & trademarks• Include explanation of a patent and the types of patents available• Include explanation of federal trademark• What can and can’t be patented• Links to detailed subject guides, tutorials, USPTO resources, etc.

PTRC Web Page Features (and Cool Stuff!)

• Links to USPTO Resources• Inventors Assistance Center• Fee Schedule• Patent term calculator• Education and Information• Scam Prevention• Pro Se/Pro Bono• Current Events• State Resources• Inventors Eye Newsletter• IP Awareness Assessment

PTRC Web Page Features (cont.)

• Additional Resources for consideration on the PTRC web page or IP subject guides• IP Books Available at your library• Links to other PTRCs in your state or region• Help avoid scams• Links to attorneys or patent agents in your area• Foreign patent search tools• Example image of patent/trademark• Advertise workshops

PTRC Web Page Features (cont.)

• Costs of filing and maintaining a patent• Widgets for Patent searching, i.e. Google Patents pre-

populated search for your city or university• List of patents issued from your city, state, or university• State trademark information• Inventors Associations

PTRC Web Page Features (cont.)

• Front page of patent• Foreign patent search tools• Other IP such as trade secrets and copyright• Advertise Patent and Trademark Workshops• PTRC Map• Example of official granted patent certificate

State Library PTRC Web Page

Public Library PTRC Web Pages

Academic Library PTRC LibGuide

Academic Library PTRC “Landing” Web Page

Need Help?• Please send us an email:

Julie Mason, jmason@ucr.edu or julie.mason@uspto.gov

Jared Hoppenfeld, jhoppenf@tamu.edu