best practices for native private marketplaces with triplelift, digiday publishing summit, key...
Post on 16-Apr-2017
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Native PMP Strategy
PMP Strategies for display are proven effectiveYet they are not deployed beyond 20%
Native PMP has the Opportunity for Rapid GrowthAlong with higher fill and yield
Phase 1: TEST (Test, Step, Grow)
Tech Considerations
Design Impact
Mobile FirstEase of Integration
Impression Volume
User Experience
Tech Refinements
Generate Material Demand
Solve for Style & Design Issues
Phase 2: STEP (Test, Step, Grow)
Phase 3: GROW (Test, Step, Grow)
Tech Optimizations
Generate New Inventory
Exhaust Current Inventory
Expand Globally & Across Portfolio
Key Takeaways
#1 Tech Unification
#2 Mobile-centric
#3 Be Dexterous
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