behavioural targeting - cim summer marketing conference 2013
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Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
What is ‘Behavioural Targeting’?CIM East of England Summer Conference
2013
With Tom Whittam
Thursday, 6 June 2013
increase in use of
behavioural targeting by the
end of 2014
20%
It can be over
more effective than other types of targeting
2x
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Behaviour is?
How DoYou
Behave?
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
onsite
offsite
Targeting is?
HowIt
Works
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
AmazonHomepag
e
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
Product&
Cart
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
Saved For Later
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%Faceboo
k
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%Edgeran
k
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%YouTub
e
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Other Examples...
increase inconversions from
social media websites
46%Netflix &LoveFilm
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Other Examples...
increase inconversions from
social media websites
46%GoogleMaps
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Remarketing...
ExtraCustom
er Visibility
offsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Display Targeting...
Real-Time
Bidding
offsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Display Targeting...
Mobile&
Desktop
offsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Targeting is...
VisiblePersonalValuable
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%BTBuckets www.btbuckets.c
om
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
BT Buckets...
increase inconversions from
social media websites
46%DiscountsPromotion
sContent
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%ConvertInsights
www.convert.com
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Convert Insights...
increase inconversions from
social media websites
46%One CodeTargetingTesting
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%Personyz
e
www.personyze.com
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Personyze...
increase inconversions from
social media websites
46%ContentEcommerc
eFinancial
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
What do we know? Behaviour...
How it works...
Onsite Examples...
Offsite Examples...
Tools...
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Questions?
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Thank You!
@TomWhittamTom.Whittam@coastdigital.co.uk
www.CoastDigital.co.uk
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