behavioural targeting - cim summer marketing conference 2013
DESCRIPTION
Tom Whittam from Coast Digital spoke on Behavioural Targeting at the Chartered Institute of Marketing's summer marketing conference on 6th June 2013.TRANSCRIPT
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
What is ‘Behavioural Targeting’?CIM East of England Summer Conference
2013
With Tom Whittam
Thursday, 6 June 2013
increase in use of
behavioural targeting by the
end of 2014
20%
It can be over
more effective than other types of targeting
2x
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Behaviour is?
How DoYou
Behave?
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
onsite
offsite
Targeting is?
HowIt
Works
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
AmazonHomepag
e
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
Product&
Cart
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
Saved For Later
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%Faceboo
k
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%Edgeran
k
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%YouTub
e
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Other Examples...
increase inconversions from
social media websites
46%Netflix &LoveFilm
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Other Examples...
increase inconversions from
social media websites
46%GoogleMaps
onsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Remarketing...
ExtraCustom
er Visibility
offsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Display Targeting...
Real-Time
Bidding
offsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Display Targeting...
Mobile&
Desktop
offsite
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Targeting is...
VisiblePersonalValuable
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%BTBuckets www.btbuckets.c
om
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
BT Buckets...
increase inconversions from
social media websites
46%DiscountsPromotion
sContent
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%ConvertInsights
www.convert.com
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Convert Insights...
increase inconversions from
social media websites
46%One CodeTargetingTesting
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%Personyz
e
www.personyze.com
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Personyze...
increase inconversions from
social media websites
46%ContentEcommerc
eFinancial
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
What do we know? Behaviour...
How it works...
Onsite Examples...
Offsite Examples...
Tools...
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Questions?
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Thank You!
www.CoastDigital.co.uk